Call Me presentation China

Prepared by : Thinkenjoy Technology Co Ltd, China Contact : Ms Sandy NG Email : [email_address] Mobile : +86 134 3880 3434; +65 9479 3706 Date : 16 Apr 2008 Version : 2.0 Callme Project Brief

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Evolution of Media Opportunity for subtle advertising Mobile ,[object Object],[object Object],[object Object],Enhanced user experience & advertising value The future in media is “ MOBILITY – ANYPLACE, ANYTIME” Internet Print Radio TV

[object Object],[object Object],[object Object],Market Potential (users) ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Market Potential (value) * Total user spending includes talk-time, sms, gaming, internet, etc

Business Model ,[object Object],[object Object],[object Object],[object Object],Advertisement Options Mobile Social Platform Personal space (e.g. profile, blog) Social networking (e.g. find friends, IM) Gaming zone (e.g. Mobile-Pet) Other services ¥ Income Stream Wireless Internet (GPRS) Users seek entertainment services & buy game currency ¥ ¥ Companies place ads to reach target audience via: ,[object Object],[object Object],[object Object],[object Object],Advertisers

What is Callme? ,[object Object],[object Object],[object Object],[object Object],A mobile social platform that offers interaction & networking via communication & gaming Product demo

Historical Performance ,[object Object],[object Object],[object Object],[object Object]

Product Development Strategy Other games & services Game currency system User spending system Instant messaging Pet community Revenue collection system Gaming zone Interaction & networking zone Public chatrooms (topic based) Personal space Mobile pet Other additional services Share multi-media files Each component increases user stickiness, spending opportunities and advertisement value 4Q 2007 1Q 2008 2Q 2008 4Q 2008 and beyond 3Q 2008 3Q 2007

Market Development Strategy Java, Linux (iPhone, gPhone, Samsung) Windows CE (PDA devices) Java-basic(Nokia, Motorola) Symbian (Nokia, Sony Ericsson) SW China East China South China North China Geographical Spread Supported Platforms & Brands Strengthen foothold in China Continue to expand reach and supportable models to accelerate user growth & strengthen foothold in China Delivery Q4 2007 Q2 2008 Q3 2008 Q4 2008 Q2 2009 Q1 2009

Income Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Company Profile

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note : UESTC – University of Electronics Science and Technology of China Key Team Members

Call Me presentation China

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Call Me presentation China