Created for the Kellogg Rural Leaders forum June 30th 2016. For information and discussion during the final day. It covers key elements of social media in New Zealand, user types, why it's used, and the data available within FaceBook and LinkedIn. The final slides are about disruptive trends: artificial intelligence and messaging apps

1. Kellogg
Rural
Leaders
social
media
and disruption

2. Chairperson

3. Dorje
McKinnon

4. www.vajra.co.nz

5. Social media• Perceptions
• User types
• Why it’s used
• Measures
• Costs
• Fit to plan
Disruption

6. Tools

7. Perception

8. Who in NZ?
• 92% of adults
• 100% of professionals including
government officials, business
managers and executives and farm
owners and managers now have a
smartphone
• 86.7% of business proprietors and
self-employed have smartphones
• Ref
https://www.horizonpoll.co.nz/page
/419/look-whos-go

9. Top NZ sites by use
1Google.co.nz 9Bing.com 17Msn.com
2Youtube.com 10Live.com 18Twitter.com
3Facebook.com 11Nzherald.co.nz 19Reddit.com
4Google.com 12Diply.com 20Newzealandgirls.co.nz
5Trademe.co.nz 13Anz.co.nz 21Theladbible.com
6Yahoo.com 14Amazon.com 22Tvnz.co.nz
7Stuff.co.nz 15Asb.co.nz 23Outbrain.com
8Wikipedia.org 16Westpac.co.nz 24Putlocker.is
25School.nz
• Source http://www.alexa.com/topsites/countries/NZ

10. Top NZ sites by use 2
• Source http://www.alexa.com/topsites/countries/NZ
28LinkedIn.com
29Instagram.com
30Pinterest.com
42Tumblr.com

11. User types

12. Personal
user

13. Professional
user

14. Representative
user

15. You are the product

16. Facebook analytics

17. Facebook analytics posts

18. Facebook analytics people

19. Facebook ad targeting

20. Facebook ad targeting 2

21. Facebook ad targeting 3

22. LinkedIn ad targeting

23. Twitter analytics

24. Influence
analytics

25. Costs
• A cautionary tale loss and understanding

26. Why use it?
Professional user:
Representative user:

27. Effective use
• What is your 5 year vision ?
• What objective or goals gets you there ?
• Which social media tool is best for those goals ?
• What measure is best ?

28. Social media• Perceptions
• User types – personal, professional, representative
• Why it’s used – audience, awareness, good
• Measures – must relate back to business fundamentals
• Costs – time, understanding, crisis management
• Fit to plan – only do the things that help you move forward

29. Future disruption

30. Msg
apps
• Reference http://www.businessinsider.com/the-messaging-app-report-2015-11?IR=T

31. WeChat

32. WhatsApp

33. Facebook Messenger

34. Msg app references
• Why mobile messaging is big
http://www.campaignlive.com/article/next-frontier-mobile-
advertising-messaging-apps/1378517
• How to run a successful mobile messaging app campaign
https://www.searchenginejournal.com/the-ultimate-guide-to-
whatsapp-marketing/161221/
• Information about NZ social media
http://socialmedia.org.nz/category/new-zealand/

35. Artificial
intelligence

36. Exponential
problems

37. Artificial Intelligence the problem
Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

38. Artificial Intelligence - the problem 2
Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

39. John Deere AI

40. AI local

41. AI local 2

42. Photo
recognition
Dylan Barrett

43. Photo
recognition 2
Dylan Barrett

44. Wolfram language image id project

45. Artificial intelligence in Ag
http://smartmachines.bluerivert.com/ Video

46. Help ?

47. Rural
Voice

48. Tracta

49. Dorje
McKinnon
www.vajra.co.nz
@dorjem

50. Photo credit
• https://www.flickr.com/photos/jasonahowie/7910370882;
• https://www.flickr.com/photos/atgeist/9719172427;
• https://upload.wikimedia.org/wikipedia/commons/8/8c/Illustration_at_pa
ge_201_in_Europa's_Fairy_Book.png
• https://upload.wikimedia.org/wikipedia/commons/3/31/Cathedral_Square
_2402.jpg;
• http://hdwallpicx.com/wp-content/uploads/2015/03/ex-machina-
wallpapers-hd-1080p-1920x1080-desktop-04.jpg
• http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
• http://smartmachines.bluerivert.com/