Social commerce strategy 2011 03-03
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NRF Innovate 2011 presentation on Social Strategy for Retailers. Actually only presented four of the slides due to time limitations.
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Social commerce strategy 2011 03-03
- 1. Social Commerce Strategy David Dorf (@dordav) Sr. Director, Oracle Retail Jon Kubo CIO, Wet Seal
- 2. users 620,677,320 worldwide The Rest active users log in 50% 43% Top 10 every day 57% friends Canada 16,841,560 130 per user Starbucks 19,598,753 Italy 16,841,560 minutes spent 55 Victoria's Secret 11,462,279 Mexico 17,997,800 ZARA 8,018,164 per day H&M 6,185,169 India 20,221,700 Lacoste 4,532,168 comments 25 France 20,972,580 Burberry 4,069,684 Philippines 22,316,340 Forever 21 4,010,392 per month Walmart 3,314,176 Turkey 25,420,400 Old Navy 1,656,157 United Kingdom Indonesia 28,041,780 34,498,920 JCPenney 1,470,917 9 per month United States 148,867,700 4 per month
- 3. Brands on Facebook Survey of 2500 Facebook users in the UK, Jan 2011 Q: Why do you follow brands on Facebook? Q: Do you follow any brands on Facebook? Deals Shopping Comments Advocate Events Q: Have you made a purchase via a brand’s Facebook page?
- 4. Social Commerce Goals 1. Listen – Listen and engage – Continuously improve 2. Attract – Brand awareness – Product promotions 3. Involve – Sense of belonging – Feeling of significance
- 5. User Generated • Ratings & Reviews • Recommendations • Lists • Forums • Blogs
- 6. Check-ins Foursquare 2-14-2011 (AdAge)
- 8. Gamification
- 9. F-commerce
- 10. Social Shopping Buy with Friends
- 11. Goals & Tools 1. Listen 1. User Generated – Listen and engage – Continuously improve 2. Check-ins Check- 2. Attract 3. Working the Crowd – Brand awareness – Product promotions 4. Gamification 3. Involve 5. F-commerce F- – Sense of belonging – Feeling of significance 6. Social Shopping
- 12. Check-in AND Check-out 1. Checkout 2. Publish 3. +Impressions Larry Ellison just bought something from Wet Seal. 15 minutes ago · Like · Comment Mark Hurd What did you get? +130 14 minutes ago · Like Larry Ellison 20% off on jeans -- great deal! +130 13 minutes ago · Like Jonathan Schwartz I’ll have to stop by and see. +130 12 minutes ago · Like Sam Palmisano Sounds good. I’ll go after work. +130 11 minutes ago · Like