Curation is a popular topic for digital marketers. What does it mean to marketers? Why does it matter? Is it new? How should marketers think about curation? For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

1. What Is Curation?
(And Why Does It Matter?)
September 2013
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@rallyverse

2. What is “curation”?
And why should a
marketer care about it?
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2

3. What is curation?
Some folks might even
argue that “curation”
And why should word.
a marketer
isn’t really a
care about it?
(Don’t worry, it is.)
3

4. Great, it’s a word!
What does it mean?
Why does it matter?
Let’s break it down into four
(4) questions?

5. Is Curation New?

6. Hardly.
Curation means
assembling content
around a specific
theme or idea.

7. People have been doing
this in one form or another
for years: museum exhibits
and collections, photo
albums, radio DJs, literary
magazines.

8. How Does Curation Work
Today?

9. On the web, curation
means pulling together
content from disparate
sources with one unifying
theme.

10. It could be something you or
your business cares about, or
it could just be a topic, idea or
thing that you personally care
about.
The idea is that the found
objects all add up to one
coherent whole for the visitor
or viewer.

11. Where Do I Find
Curation?

12. People and businesses
curate in lots of different
places and forms.

13. You can curate things on your
own website (sharing quotes,
pictures, videos, etc.).
You can also curate content to
share with the world via your
social platforms like Twitter,
Facebook, Tumblr, Instagram,
Vine and LinkedIn.

14. Is Curation Automated?

15. While people and businesses
are doing a lot of their own
curation, there’s also tons of
automated curation
happening all the time.

16. Whether it’s Facebook’s
EdgeRank shuffling your
Newsfeed, YouTube suggesting
videos you might like, or
Pandora choosing your next
song, technology is organizing
information for us (in very
personal ways) all day, every
day.

17. So Why Does
Curation Matter So
Much?

18. Because whether it’s for a
major corporation or for your
new garage-rock band,
curation fills out the surface
area of your brand and builds
a bigger portrait of who you
are and what you care about.

19. Of course, we never said
that doing curation well was
easy.

20. But Rallyverse can
help with that .

21. Thank You
info@rallyverse.com
@rallyverse