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Five Ways Startups Can Stay
Lean (And Mean) In Social
Media
October 2013
www.rallyverse.com
@rallyverse
If you’re starting a company,
you’ve got a lot on your mind.
Funding.
Customers.
Product.
Rallyverse Confidential — Do Not
Distribute
3
So you can be forgiven if
you maybe forget to update
your Twitter account.
(It happens.)
Still, your social and content
marketing matters. A lot.
Especially for a small
company or startup.
We’ve got 5 tips for startups
to look great on social
media.
Make It Routine
There are plenty of startups
that post five times a week to
Twitter and once a week on
Facebook (essentially,
whenever they have “news”).
Don’t be one of those.
Tip: block 15 minutes on
your calendar every day
for social media
maintenance, say, 9:30-
9:45, and make it part of
your daily routine.
Force Multiply
Your page probably has
fewer followers than you do.
And certainly fewer
followers than your team
has combined across
platforms.
Tip: cross-pollenate your
personal and work accounts
and enlist the rest of your
team to do the same.
Create Your Own Content
You may not have time to
blog every day or build
infographics, but there are
easy ways for you to create
your own content. Start with
the phone on your camera.
Tip: take lots of photos! Of your
office, your product, what you
ate for lunch, a walk around
the neighborhood. It’s an easy
way to show some personality
and build out your content
assets.
Don’t Be Afraid of Third-
Party Content
We know you didn’t write it,
but sharing third-party
content that’s relevant to your
industry or brand helps you to
tell a broader story about who
you are and what you believe.
Tip: make sure you mix in a
healthy percentage (up to 75
percent) of third-party content,
especially on networks like Twitter
and LinkedIn.
Use Shortcuts Where
Available
We get it, you’re busy. If you
can find a shortcut (or
shortcuts), then by all means
you should take it. For a small
company, that means finding
the tools or processes to
make you more productive.
Tip: research a set of curation and
publishing tools that will help you
get more done in less time (ideally
those 15 minutes you block on
your calendar each morning).
And, if we might humbly
suggest it,
Rallyverse can help .
Thank You
info@rallyverse.com
@rallyverse

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Five ways startups can be lean and mean in social media

  • 1. Five Ways Startups Can Stay Lean (And Mean) In Social Media October 2013 www.rallyverse.com @rallyverse
  • 2. If you’re starting a company, you’ve got a lot on your mind. Funding. Customers. Product.
  • 3. Rallyverse Confidential — Do Not Distribute 3 So you can be forgiven if you maybe forget to update your Twitter account. (It happens.)
  • 4. Still, your social and content marketing matters. A lot. Especially for a small company or startup. We’ve got 5 tips for startups to look great on social media.
  • 6. There are plenty of startups that post five times a week to Twitter and once a week on Facebook (essentially, whenever they have “news”). Don’t be one of those.
  • 7. Tip: block 15 minutes on your calendar every day for social media maintenance, say, 9:30- 9:45, and make it part of your daily routine.
  • 9. Your page probably has fewer followers than you do. And certainly fewer followers than your team has combined across platforms.
  • 10. Tip: cross-pollenate your personal and work accounts and enlist the rest of your team to do the same.
  • 11. Create Your Own Content
  • 12. You may not have time to blog every day or build infographics, but there are easy ways for you to create your own content. Start with the phone on your camera.
  • 13. Tip: take lots of photos! Of your office, your product, what you ate for lunch, a walk around the neighborhood. It’s an easy way to show some personality and build out your content assets.
  • 14. Don’t Be Afraid of Third- Party Content
  • 15. We know you didn’t write it, but sharing third-party content that’s relevant to your industry or brand helps you to tell a broader story about who you are and what you believe.
  • 16. Tip: make sure you mix in a healthy percentage (up to 75 percent) of third-party content, especially on networks like Twitter and LinkedIn.
  • 18. We get it, you’re busy. If you can find a shortcut (or shortcuts), then by all means you should take it. For a small company, that means finding the tools or processes to make you more productive.
  • 19. Tip: research a set of curation and publishing tools that will help you get more done in less time (ideally those 15 minutes you block on your calendar each morning).
  • 20. And, if we might humbly suggest it, Rallyverse can help .

Hinweis der Redaktion

  1. Presenter: Gabe