Automotive, retail, technology, and consumer packaged goods advertisers account for 68% of all video ads. Brand advertisers dominate the video advertising share of voice. However, 52% of all video ads came from advertisers new to digital video advertising. Viewers prefer skippable video ads over normal instream ads and are 75% more engaged with skippable ads compared to standard pre-roll ads. Skippable ads also deliver over 50% more attention to publishers' videos by reducing viewer abandonment.