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1 Who we are
Getting social doesn’t have to be
intimidating, with dooley media in
your corner
                                           Founded: 2011
                                           CEO: Matthew Dooley
dooley media is your partner in taking
full advantage of social technologies to
connect with key stakeholders and grow     The difference is our unique approach
your business. We specialize in social
media strategy                             - Strategy Customized for your Business
development, execution, measurement
and education. Whether you’re just
getting started with social media or
                                           - Attention to Detail with Relevant Results
looking to take it to the next
level, dooley media will apply a           - Empowerment through Partnership
customized, strategic framework to keep
you ahead of the game. Our goal is to      - Staying Ahead of the Curve of Social Media Trends
take what you already do well and bring
it online into shareable platforms that    - Social by Nature – We Practice What We Preach
extend the reach and impact of your
brand.
2 What we offer
Core Offering

                              Platform    Content      Community
              Strategy &      Design &    Creation & Management & Training &
              Research        Development Distribution Measurement Education
Services




Description   We will help    Know which          Get engaged with      Focus on your    We keep you
              you define      social networks     your target           business, and    in the
              where you       and posting tools   audience. Wake        leave the        know, without
              want to         make sense for      up your brand’s       socializing to   tests, pop
              go, the tools   your                message with the      us.              quizzes, or
                              business, and       right mix of
              to get                                                                     grades.
                              avoid the           interactive
              there, and
                              distraction and     "candy" that
              how to build    wasted time         creates the buzz
              your social     associated with     you're looking for.
              "brand.”        "social noise."
Strategic Framework
3 Examples of our work
Success Stories
Snappy Tomato Pizza
Objective
Snappy Tomato looked to dooley media to
develop a Facebook campaign for their
Sprint Cup ticket giveaway, with the purpose
of attracting more followers and capturing
email addresses for additional marketing.

Solution
dooley media designed the giveaway to
allow one entry per day and built in a refer-
a-friend feature that gave people extra
entries for referring friends to sign up.
                                                “dooley media has made the process of developing social
Key Measurements                                media contests extremely easy and affordable. The
In just one week, Snappy Tomato got 150         work, professionalism and speed at which they complete
new likes and 130 sweepstakes entries –         projects is astounding. I would recommend dooley media to
which is the same number of entries as a        any business that is serious about their social media efforts.”
contest they had previously run for an entire
month!                                                                                               Andy Ritter
                                                                                           Director of Marketing
Success Stories
Care Center Vets
Objective
The Care Center is a 24-hour emergency
vet in Blue Ash that looked to dooley
media to guide its foray into the
unfamiliar territory of social media.

Solution
In addition to getting the Care Center in
touch with its target audience, dooley
media created a successful campaign
called “Here Comes Santa Paws,” in which
pet store gift cards were given away to
lucky fans around Christmas.
                                            “I have never been more impressed with an outside
Key Measurements                            consultant, and I highly recommend him for your social
This one campaign generated 100 new         media needs!”
Facebook likes and almost 800,000
impressions.                                                                             Sarah Tiltman
                                                                                  Director of Marketing
Success Stories
Total Quality Logistics (TQL)
Objective
TQL was active across various social
media sites, yet it wasn’t clear how this
was bringing them value.

Solution
dooley media was brought on board to
help the company use social media in a
way that fit its goals and culture,
including an employee social media
survey, steering committee, policy,
content strategy, platform design and
creative promotions.

Key Measurements
In just one month, Facebook “likes”
increased 100%, the new Life at TQL
pages have attracted lots of new recruits,
and brand awareness is at an all-time
high.
Success Stories
Pets In Stiches, LLC
Objective
Pets In Stiches is a spay and neuter clinic
in the Miami Valley that wanted to take
advantage of joining the social media
space and was referred to dooley media
to get it right the first time.

Solution
dooley media provided Pet In Stiches
with a full Facebook overhaul, creating a
dynamic cover photo, engaging
content, and creative promotions.

Key Measurements:                             “We have to work hard to keep our services as a spay and
Compared with performance prior to            neuter clinic ‘top of mind.’ Matthew’s been patient with
dooley media, new Likes increased by          me as I've slowly tested the waters of social media
23%, total engagement increased by            marketing and thoroughly answers all my questions.”
342%, reach increased by 225% and
                                                                                       Danielle Rastetter
impressions increased by 191%.
                                                                              Owner at Pets In Stiches, LLC
Success Stories
Bob Pulte Chevrolet
Objective
While Bob Pulte’s Facebook page saw tremendous
growth in its following, engagement with the daily
content was lacking. This meant that the dealership
had a hard time showing up high in fans’
newsfeeds.

Solution
dooley media created a series of weekly “Wheels of
Fortune” puzzles with prizes to be won via a custom
contest application. Letters were revealed
according to fans’ comments, and prizes were
awarded to players who correctly guessed the
puzzle.

Key Measurements
Compared with performance 2 months
prior, engagement increased by 185%, new Likes
increased by 29%, reach increased by 78%, and
impressions increased by 84%.
4 People “like” us
Testimonials
                                                                                  “Thanks to Matthew, we were able
                                                                                  to address some misconceptions
                                                                                  on which social media strategies
                                                                                  we should be focusing on. I
                                                                                  wouldn't hesitate going to
                                                                                  Matthew again for his expertise!”


                                                                                                       Kelley O’Brien
                                                                                      Corporate Marketing at Hobson’s


“Matthew is a very                  “Matthew is a real expert in the              “Matthew was a pleasure to work
knowledgeable, creative and         area of social media. He is always            with, and he provided excellent
innovative in his approach to       on top of the newest                          work at a reasonable cost. His
social media marketing. He is       developments in social media and              knowledge and expertise in social
insightful and believes in          can clearly explain how each tool             media helped me better
executing on those insights.        can work to maximize our outreach             understand the value of investing
                                                                                  time and resources into this
Definitely recommend his            and help us meet our goals.
                                                                                  growing venue.”
services.”
                                                                    Jill Cahill                     Jane Page-Steiner
                 Darcy Crociata     Vice President of Marketing at St. Ursula       Founder of JPS Nonprofit Strategies
         Founder of LifeBlinx LLC                                  Academy
5 Connect with us
@dooleymr
@dooleymedia


/dooleymedia


/MatthewRDooley
/company/dooley-media


dooley-noted.com



dooleymedia.com

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dooley media - brief overview

  • 1. 1 Who we are
  • 2. Getting social doesn’t have to be intimidating, with dooley media in your corner Founded: 2011 CEO: Matthew Dooley dooley media is your partner in taking full advantage of social technologies to connect with key stakeholders and grow The difference is our unique approach your business. We specialize in social media strategy - Strategy Customized for your Business development, execution, measurement and education. Whether you’re just getting started with social media or - Attention to Detail with Relevant Results looking to take it to the next level, dooley media will apply a - Empowerment through Partnership customized, strategic framework to keep you ahead of the game. Our goal is to - Staying Ahead of the Curve of Social Media Trends take what you already do well and bring it online into shareable platforms that - Social by Nature – We Practice What We Preach extend the reach and impact of your brand.
  • 3. 2 What we offer
  • 4. Core Offering Platform Content Community Strategy & Design & Creation & Management & Training & Research Development Distribution Measurement Education Services Description We will help Know which Get engaged with Focus on your We keep you you define social networks your target business, and in the where you and posting tools audience. Wake leave the know, without want to make sense for up your brand’s socializing to tests, pop go, the tools your message with the us. quizzes, or business, and right mix of to get grades. avoid the interactive there, and distraction and "candy" that how to build wasted time creates the buzz your social associated with you're looking for. "brand.” "social noise."
  • 6. 3 Examples of our work
  • 7. Success Stories Snappy Tomato Pizza Objective Snappy Tomato looked to dooley media to develop a Facebook campaign for their Sprint Cup ticket giveaway, with the purpose of attracting more followers and capturing email addresses for additional marketing. Solution dooley media designed the giveaway to allow one entry per day and built in a refer- a-friend feature that gave people extra entries for referring friends to sign up. “dooley media has made the process of developing social Key Measurements media contests extremely easy and affordable. The In just one week, Snappy Tomato got 150 work, professionalism and speed at which they complete new likes and 130 sweepstakes entries – projects is astounding. I would recommend dooley media to which is the same number of entries as a any business that is serious about their social media efforts.” contest they had previously run for an entire month! Andy Ritter Director of Marketing
  • 8. Success Stories Care Center Vets Objective The Care Center is a 24-hour emergency vet in Blue Ash that looked to dooley media to guide its foray into the unfamiliar territory of social media. Solution In addition to getting the Care Center in touch with its target audience, dooley media created a successful campaign called “Here Comes Santa Paws,” in which pet store gift cards were given away to lucky fans around Christmas. “I have never been more impressed with an outside Key Measurements consultant, and I highly recommend him for your social This one campaign generated 100 new media needs!” Facebook likes and almost 800,000 impressions. Sarah Tiltman Director of Marketing
  • 9. Success Stories Total Quality Logistics (TQL) Objective TQL was active across various social media sites, yet it wasn’t clear how this was bringing them value. Solution dooley media was brought on board to help the company use social media in a way that fit its goals and culture, including an employee social media survey, steering committee, policy, content strategy, platform design and creative promotions. Key Measurements In just one month, Facebook “likes” increased 100%, the new Life at TQL pages have attracted lots of new recruits, and brand awareness is at an all-time high.
  • 10. Success Stories Pets In Stiches, LLC Objective Pets In Stiches is a spay and neuter clinic in the Miami Valley that wanted to take advantage of joining the social media space and was referred to dooley media to get it right the first time. Solution dooley media provided Pet In Stiches with a full Facebook overhaul, creating a dynamic cover photo, engaging content, and creative promotions. Key Measurements: “We have to work hard to keep our services as a spay and Compared with performance prior to neuter clinic ‘top of mind.’ Matthew’s been patient with dooley media, new Likes increased by me as I've slowly tested the waters of social media 23%, total engagement increased by marketing and thoroughly answers all my questions.” 342%, reach increased by 225% and Danielle Rastetter impressions increased by 191%. Owner at Pets In Stiches, LLC
  • 11. Success Stories Bob Pulte Chevrolet Objective While Bob Pulte’s Facebook page saw tremendous growth in its following, engagement with the daily content was lacking. This meant that the dealership had a hard time showing up high in fans’ newsfeeds. Solution dooley media created a series of weekly “Wheels of Fortune” puzzles with prizes to be won via a custom contest application. Letters were revealed according to fans’ comments, and prizes were awarded to players who correctly guessed the puzzle. Key Measurements Compared with performance 2 months prior, engagement increased by 185%, new Likes increased by 29%, reach increased by 78%, and impressions increased by 84%.
  • 13. Testimonials “Thanks to Matthew, we were able to address some misconceptions on which social media strategies we should be focusing on. I wouldn't hesitate going to Matthew again for his expertise!” Kelley O’Brien Corporate Marketing at Hobson’s “Matthew is a very “Matthew is a real expert in the “Matthew was a pleasure to work knowledgeable, creative and area of social media. He is always with, and he provided excellent innovative in his approach to on top of the newest work at a reasonable cost. His social media marketing. He is developments in social media and knowledge and expertise in social insightful and believes in can clearly explain how each tool media helped me better executing on those insights. can work to maximize our outreach understand the value of investing time and resources into this Definitely recommend his and help us meet our goals. growing venue.” services.” Jill Cahill Jane Page-Steiner Darcy Crociata Vice President of Marketing at St. Ursula Founder of JPS Nonprofit Strategies Founder of LifeBlinx LLC Academy