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University Communications: Print, Web and Multimedia Overview

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Don Schindler
Don Schindler

This presentation was for the Seek. Study. Serve. in University Relations.

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University Communications: Print, Web, Multimedia
• 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindler Don Schindler
A few years ago
University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
Accounts
Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
Print Team
Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
Web Team
Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
Multimedia Team
Photography
Video
Social Media
Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
Cost Recovery
Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
Summary • Need info on nd.edu? • Need a marketing plan? • Need print materials? • Need a website? • Need photography? • Need video? • Need social media training? • Email or call Brittany Bauer or myself and we’ll help you out.
Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
• donschindler.com • don.schindler@nd.ed u Don Schindler • @donschindler

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University Communications: Print, Web and Multimedia Overview

  • 2. • 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindler Don Schindler
  • 4. University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
  • 6. Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
  • 7. Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
  • 9. Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
  • 10. Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
  • 12. Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
  • 13. Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
  • 16. Video
  • 18. Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
  • 20. Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
  • 21. Summary • Need info on nd.edu? • Need a marketing plan? • Need print materials? • Need a website? • Need photography? • Need video? • Need social media training? • Email or call Brittany Bauer or myself and we’ll help you out.
  • 22. Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
  • 23. • donschindler.com • don.schindler@nd.ed u Don Schindler • @donschindler