Anzeige
![The Shift to Visual Social Media [Infographic]](https://image.slidesharecdn.com/shifttovisualsminfographic-130730081324-phpapp02/85/the-shift-to-visual-social-media-infographic-1-320.jpg?cb=1379552180)
The Shift to Visual Social Media [Infographic]
30. Jul 2013•0 gefällt mir•79,459 Aufrufe
16 gefällt mir
Sei der Erste, dem dies gefällt
Mehr anzeigen
Aufrufe
Aufrufe insgesamt
0
Auf Slideshare
0
Aus Einbettungen
0
Anzahl der Einbettungen
0
Downloaden Sie, um offline zu lesen
Melden
Business
Our focus has shifted from Social Media to VISUAL Social Media. We are drawn to “visual content” online in more ways than ever before. The opportunity this provides for business is massive. But there are some key concepts and strategies that you need to know in order to leverage the power of this shift towards using visual content in social media. This infographic from our team at http://www.sociallysorted.com.au highlights the shift to visual social media and how it developed, what this means for your business or brand online and 6 simple strategies for leveraging the power of visual marketing strategies for greater reach and engagement.
Donna MoritzFolgen
Visual Social Media Expert ♦ Social Media Speaker ♦ Award-Winning Social Media Blogger um Socially SortedAnzeige
Anzeige
Anzeige
Recomendados
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
How to Use Visual Social Media to Tell Your StoryRebecca Corliss
Marketing 360 stopni a Inbound MarketingPiotr Bucki
Visual Storytelling 101JESS3
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
Adam Tratt - Startup storytelling for the winGeekWire
The Shift to Visual Social Media [Infographic]
- Social Media has transformed into VISUAL SOCIAL MEDIA as we are DRAWn to VISUAL Content. Brought to you by sociallysorted.com.au a Social Media & Visual Marketing Agency REFERENCES: 1. 2012 study by ROIresearch http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck 2. Reuters 2012 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123 3. ComScore Data August 2012 as reported by Mashable http://mashable.com/2012/09/27/instagram-passes-twitter-users/ 4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/ 5. Hubspot October 2012 Study of B2B and B2C Companies http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NE W-DATA.aspx 6. PicMonkey.com - December 2012 7. RJMetrics 2012 http://blog.rjmetrics.com/pinterest-data-analysis-an-inside-look/ 8. Dane Atkinson, CEO SumAll 2012 Data (www.sumall.com) as quoted in http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5 The Shift to VISUAL Social Media Tip 5 Add back the wordsto images and videos image descriptions on original images How brands can leverage the power of SOCIAL MEDIAVISUAL Tip 1 Don’t tell if you can show Wherever possible use VISUALS to share your message. PICTURES | IMAGES | INFOGRAPHICS VIDEOS | GRAPHICS | ANIMATIONS Over 80% of pins are repins on Pinterest. Be the 20% that gets repinned by 80% of users! Create original content. “ “ Tip 3 SHOWcase your story Images = Emotion and Connection. Tip 4 CrowdSource Visual Content Engage fans to brand visually competitions, promotions or events. Tip 6 Mix it up Tip 2 Create original visual content Invest in: programs like PicMonkey.comQUOTES | CHECKLISTS | TUTORIALSINFOGRAPHICS | VIDEOS | SLIDESHARE “ “Engagement from Instagram users is as much as 10 times greater than other platforms. Dane Atkinson, CEO SumAll.com [8] RJMetrics, 2012 [7] Soci Sorted s How the Visual shift DEVELOPED Facebook Twitter Microblogs then 140 Characters YouTube Pinterest Tumblr Instagram Multi-media Microblogs No words necessary Blogs Tell 500-1000+ words Show Users are more likely to engage with brands if they post pictures than any other media. Photos on Facebook generate 53%more likes than the average post Instagram passes Twitter for daily active mobile users in August 2012 8.5 fold increasein 6 months Pinterest is now the 4th Largest Driver of Traffic Worldwide averages 1.6M visits/day and 4.3M images edited/day in just 8 months [6] [5] [4] [3] [1] by: @SociallySorted passes 4 Billion Video Views daily[2]
Anzeige