Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Keeping your content alive: From cradle to grave<br />
About me<br />User experience freelancer – information architecture, interaction design, content strategy<br />Far too lon...
What still happens<br />
Content strategy<br />“Content strategy plans for the creation, publication and governance of useful, usable content”<br /...
Does it matter?<br />Why isn’t it OK to write a site, launch and leave it?<br />
The world changes<br />
People’s expectations change<br />
Your content changes<br />Rules, policies, procedures, principles, ideas – they all just change<br />
What we’re going to talk about<br />Deciding what to publish in the first place<br />Identifying content types that can be...
What we’re not going to talk about<br />Not e-commerce/product sites<br />Not user-generated content sites<br />Relates to...
What to publish<br />How do you figure out what to publish?<br />My list<br />Stuff you know that people need to know<br /...
Identifying content to leave alone/manage<br />
Identifying content to leave alone/manage<br />
Reviving<br />Why restart when you can re-use<br />
Reviving<br />Why restart when you can re-use<br />Rotate articles to home page<br />Restart a discussion<br />Related and...
Is your content still working?<br />Walk through key scenarios as if you were new to it<br />
Is your content still working?<br />Walk through key scenarios as if you were new to it<br />Pay attention to feedback and...
http://www.flickr.com/photos/24139340@N02/4931570875/<br />
Is your content still working?<br />Walk through key scenarios as if you were new to it<br />Pay attention to feedback and...
Retiring content<br />What do you do when content is ready to retire?<br />
Retiring content<br />What do you do when content is ready to retire?<br />My list<br />Delete it (& redirect links)<br />...
And distributed authorship…<br />Run content like a project<br />Set milestones/deadlines/tasks<br />If you’ve identified ...
Wrap up<br />Look after content for its entire lifecycle by:<br />Deciding what to publish in the first place<br />Identif...
Questions & thanks<br />http://maadmob.com.au/<br />+61 409-778-693<br />donna@maadmob.net<br />Twitter etc: maadonna<br />
Nächste SlideShare
Wird geladen in …5
×

Keeping content alive, from cradle to grave

5.681 Aufrufe

Veröffentlicht am

By now we all know that the web is not a publi cation — that it’s a living, evolving thing. But a lot of content I see still appears to be ‘published’ once and then left alone.

This talk is about what happens after content is published. We’ll talk about how to:

decide what to create in the first place (and what the best format is)
identify which content types need to be left alone, and which need to be looked after
revive existing content and give it a second wind
check your content is still working for its readers
put it to sleep when it is time
put a process in place so you can do this yourself and with distributed content creators
We’ll also discuss how this varies depending on your industry, size of site and type of content.

Veröffentlicht in: Bildung
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Keeping content alive, from cradle to grave

  1. 1. Keeping your content alive: From cradle to grave<br />
  2. 2. About me<br />User experience freelancer – information architecture, interaction design, content strategy<br />Far too long (10+ years)<br />Run UX Australia (Sydney, late August 2011)<br />@maadonna<br />A practical guide to information architecture<br />Card sorting<br />How to write great copy for the web<br />
  3. 3. What still happens<br />
  4. 4. Content strategy<br />“Content strategy plans for the creation, publication and governance of useful, usable content”<br />Kristina Halvorson – The discipline of content strategy<br />http://www.alistapart.com/articles/thedisciplineofcontentstrategy/<br />“It plots an achievable roadmap for individuals and organizations to create and maintain content that audiences will actually care about.”<br />Kristina Halvorson – Content strategy for the web (New Riders)<br />
  5. 5. Does it matter?<br />Why isn’t it OK to write a site, launch and leave it?<br />
  6. 6. The world changes<br />
  7. 7. People’s expectations change<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. Your content changes<br />Rules, policies, procedures, principles, ideas – they all just change<br />
  12. 12. What we’re going to talk about<br />Deciding what to publish in the first place<br />Identifying content types that can be left alone and which need to be looked after<br />Reviving existing content<br />Checking the content is still working<br />Retiring content when it is time<br />Processes for distributed content authors<br />
  13. 13. What we’re not going to talk about<br />Not e-commerce/product sites<br />Not user-generated content sites<br />Relates to content-heavy sites<br />Not just words. All content – words, audio, video, diagrams etc<br />
  14. 14. What to publish<br />How do you figure out what to publish?<br />My list<br />Stuff you know that people need to know<br />Upcoming issues and topics<br />Cyclical content<br />Feedback from people<br />Questions from people<br />Things you learn from actual user research<br />Search terms<br />
  15. 15. Identifying content to leave alone/manage<br />
  16. 16. Identifying content to leave alone/manage<br />
  17. 17.
  18. 18. Reviving<br />Why restart when you can re-use<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. Reviving<br />Why restart when you can re-use<br />Rotate articles to home page<br />Restart a discussion<br />Related and interesting articles<br />
  27. 27. Is your content still working?<br />Walk through key scenarios as if you were new to it<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. Is your content still working?<br />Walk through key scenarios as if you were new to it<br />Pay attention to feedback and questions<br />“How much does the conference cost?”<br />“Do workshops cost extra?”<br />“How do I pay you?”<br />“What time does the conference finish?”<br />Use remote tools to see what’s happening on your site<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. http://www.flickr.com/photos/24139340@N02/4931570875/<br />
  42. 42. Is your content still working?<br />Walk through key scenarios as if you were new to it<br />Pay attention to feedback and questions<br />“How much does the conference cost?”<br />“Do workshops cost extra?”<br />“How do I pay you?”<br />“What time does the conference finish?”<br />Use remote tools to see what’s happening on your site<br />Undertake usability testing<br />
  43. 43.
  44. 44. Retiring content<br />What do you do when content is ready to retire?<br />
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53. Retiring content<br />What do you do when content is ready to retire?<br />My list<br />Delete it (& redirect links)<br />Mark it as out of date<br />Wrap it up into past tense (UX Australia)<br />Archive it<br />
  54. 54. And distributed authorship…<br />Run content like a project<br />Set milestones/deadlines/tasks<br />If you’ve identified what you need & what its lifecycle is, this is easy<br />
  55. 55. Wrap up<br />Look after content for its entire lifecycle by:<br />Deciding what to publish in the first place<br />Identifying content types that can be left alone and which need to be looked after<br />Reviving existing content<br />Checking the content is still working<br />Retiring content when it is time<br />Putting in place processes for distributed content authors<br />
  56. 56. Questions & thanks<br />http://maadmob.com.au/<br />+61 409-778-693<br />donna@maadmob.net<br />Twitter etc: maadonna<br />

×