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Information-seeking behaviours

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  • thanks for sharing :)
    very clear and concise~~
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  • There's a link to the audio recording of session on the webdirections website http://www.webdirections.org/resources/donna-spencer-information-seeking-behaviours/
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Information-seeking behaviours

  1. 1. Information seeking behaviours
  2. 2. About me <ul><li>Freelance user experience designer </li></ul><ul><ul><li>Information architecture, interaction design, content </li></ul></ul><ul><ul><li>Website, intranet, business applications </li></ul></ul><ul><ul><li>Design, strategy, mentoring </li></ul></ul><ul><ul><li>Workshops & writing </li></ul></ul><ul><li>Book: Card sorting: Designing usable categories </li></ul><ul><ul><li>http://rosenfeldmedia.com/books/cardsorting/ </li></ul></ul><ul><li>Mini e-book - web content writing </li></ul><ul><ul><li>Rockstar press (soon) </li></ul></ul><ul><li>Events: UX Australia </li></ul><ul><li>@maadonna </li></ul>
  3. 3. The information-seeking myth Search Browse
  4. 4. Many behaviours <ul><li>Known item finding </li></ul><ul><li>Exploring </li></ul><ul><li>Refining & narrowing </li></ul><ul><li>Comparing & selecting </li></ul><ul><li>Getting just an overview </li></ul><ul><li>Getting lots of detail </li></ul><ul><li>Discovering unknown things </li></ul><ul><li>Re-finding </li></ul>
  5. 5. Known-item
  6. 6. Known item finding <ul><li>You have a clear idea of what you want </li></ul><ul><li>You can describe it </li></ul><ul><li>You know where to start </li></ul><ul><li>You know when you have finished </li></ul><ul><li>Eg </li></ul><ul><ul><li>Looking for a particular book on Amazon </li></ul></ul><ul><ul><li>Looking for a definition of a term </li></ul></ul><ul><ul><li>Checking the price of a product you know about </li></ul></ul><ul><ul><li>Checking a store has a product </li></ul></ul>
  7. 7. Known item finding <ul><li>Design solutions </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Index (e.g. A-Z) </li></ul></ul><ul><ul><li>Browse (as long as the path is short) </li></ul></ul>
  8. 10. <ul><li>Browse – use A-Z example </li></ul>
  9. 11. Exploring
  10. 12. Exploring <ul><li>You have a fuzzy idea of what you want </li></ul><ul><li>You can’t always describe it clearly </li></ul><ul><li>You know where to start </li></ul><ul><li>You know when you have finished </li></ul><ul><li>Eg </li></ul><ul><ul><li>Finding out how to make navigation work in wordpress </li></ul></ul><ul><ul><li>Learning how our brains learn </li></ul></ul><ul><ul><li>Looking for examples of a design solution </li></ul></ul><ul><ul><li>Looking for new music </li></ul></ul>
  11. 13. Exploring <ul><li>Design solutions </li></ul><ul><ul><li>Search often doesn’t works as terminology is unknown (though it may be used as a starter) </li></ul></ul><ul><ul><li>Browse </li></ul></ul><ul><ul><li>Variety of starting points </li></ul></ul><ul><ul><li>Related links </li></ul></ul>
  12. 14. Refining & narrowing
  13. 15. Refining & narrowing <ul><li>There are many different products or items to choose from </li></ul><ul><li>User has some criteria </li></ul><ul><li>Refine & narrow to make the list of options smaller </li></ul><ul><li>Often followed by a compare task </li></ul><ul><li>E.g. </li></ul><ul><ul><li>You have thought about what’s important in your next car, but are not sure which type to buy </li></ul></ul><ul><ul><li>You have ideas for dinner, but not a recipe </li></ul></ul><ul><ul><li>You know what you want for your next phone, but have not chosen the brand/model </li></ul></ul>
  14. 16. Refining & narrowing <ul><li>Design solutions </li></ul><ul><ul><li>Filters/choosers </li></ul></ul><ul><ul><li>Faceted browse </li></ul></ul>
  15. 25. Comparing
  16. 26. Comparing <ul><li>Compare similar items </li></ul><ul><li>May be within or across sites </li></ul><ul><li>Eg </li></ul><ul><ul><li>Comparing individual phones from one retailer </li></ul></ul><ul><ul><li>Comparing phone plans across providers </li></ul></ul><ul><li>Design issues </li></ul><ul><ul><li>Need to know what features are important </li></ul></ul><ul><ul><li>Allow easy visual comparison </li></ul></ul><ul><ul><li>Need a flexible interface to allow appropriate # of products </li></ul></ul>
  17. 34. Filter & compare example <ul><li>Imagine you want to buy your next mobile phone. What features are important to you? </li></ul><ul><li>Sketch two interfaces: </li></ul><ul><li>One to narrow down the list of phones </li></ul><ul><li>One to lets you compare 3-5 phones. </li></ul>
  18. 45. Getting a broad idea
  19. 46. Getting a broad idea <ul><li>Someone just wants to get the ‘gist’ of the topic, not know everything about it </li></ul><ul><li>E.g. </li></ul><ul><ul><li>Main findings from a research project </li></ul></ul><ul><ul><li>Why is climate change important </li></ul></ul><ul><ul><li>What’s this ‘twitter’ thing everyone’s talking about </li></ul></ul>
  20. 47. Getting a broad idea <ul><li>Design solutions </li></ul><ul><ul><li>Ensure summary material is available, linking to detailed </li></ul></ul><ul><ul><li>Allow skimming & scanning </li></ul></ul><ul><ul><li>Write in a simple, easy to digest way </li></ul></ul><ul><ul><li>Use diagrams & case studies to give a broad view </li></ul></ul><ul><ul><li>Include snapshots, ‘at-a-glance’ </li></ul></ul>
  21. 51. Discovering unknown things
  22. 52. Discovering unknown things <ul><li>Sometimes people start out with something in mind, but there is more than they know about </li></ul><ul><li>You know there is more than the user expects </li></ul><ul><li>Known item and exploratory tasks </li></ul><ul><li>Design solutions </li></ul><ul><ul><li>Suggestions (eg amazon) </li></ul></ul><ul><ul><li>Guided learning </li></ul></ul><ul><ul><li>Related information </li></ul></ul><ul><ul><li>Simple in-context links </li></ul></ul>
  23. 57. Refinding
  24. 58. Refinding <ul><li>Finding things you’ve seen before </li></ul><ul><li>Design solutions </li></ul><ul><ul><li>Services that only do this </li></ul></ul><ul><ul><li>Explicit: sign in and explicitly save </li></ul></ul><ul><ul><li>Implicit: sign in and implicitly save </li></ul></ul><ul><ul><li>Implicit: save without sign in (see if ebay & amazon do this without being signed in) </li></ul></ul>
  25. 64. ??
  26. 65. <ul><li>“ I’m not searching as much as I used to be, but I’m finding more” </li></ul>
  27. 66. So what?
  28. 67. So what? <ul><li>Use your user research to see what people need to do </li></ul><ul><ul><li>Known item finding </li></ul></ul><ul><ul><li>Exploring </li></ul></ul><ul><ul><li>Refining & narrowing </li></ul></ul><ul><ul><li>Comparing & selecting </li></ul></ul><ul><ul><li>Getting just an overview </li></ul></ul><ul><ul><li>Getting lots of detail </li></ul></ul><ul><ul><li>Discovering unknown things </li></ul></ul><ul><ul><li>Re-finding </li></ul></ul><ul><li>Design approaches for each behaviour </li></ul>
  29. 68. Questions & thanks <ul><li>http://maadmob.com.au/ </li></ul><ul><li>+61 (0)409-778-693 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter etc: maadonna </li></ul>

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