1. 1
2012
China
Package & Graphic
Design Trend
Proposal

2. 2
Background
Samsung is aiming to gain better understanding of the emerging
Package and graphic design trends in China for better innovation
orientation and design inspiration.
As the leading trend service provider in China, FromD has delicate
trend watcher and trends watching database. The annual 'China
Design Trend Book’ is not only introduced in China but also at Milan
design week every year.
Samsung has asked FromD to make a specific design trend report in
terms of Package and Graphic design of Chinese market, with
general China social‐culture background information added.
FromD’s Annual China Design Book

3. 3
Objectives
Main Research Objective is to
Provide clear information of emerging China package and
graphic design trends
Analyze the successful cases
Find out the most influencing package and graphic design trend
themes, and
Provide trend guide to inspire Samsung design team for further
design development for Chinese market in package design.

4. 4
Scope
Resources: FromD’s own Databank, SDC’s expert
interview, and Desk research findings
Social‐culture: mainly focusing on social, culture and
lifestyle factors;
Package Industry: 3C (<30%); fashion, luxury, sports,
architecture, food ( >60%), others (<10%)
Synthesis: trend findings to themes analysis

5. 5
Scope

6. 6
Process

7. 7
Time Plan

8. 8
Work Plan

9. 9
Deliverables
A. Mega‐Social Trends
Trends points that indicate social, culture or
history background, and the story of displayed
images/product.

10. 10
Deliverables
B. Design Theme Trends
Emotional words such as bright mix, with
indication of design elements application (e.g.
color, graphic, material. Etc.)

11. 11
Thank You For Your Attention.