Bsbg sponsorship proposal(basic)

Project Proposal

Prepared by: Dominic Walker, Managing Partner, Posterity One, LLC

June 28th, 2010
Proposal number: 123-4567

Posterity One, LLC T 1.800.708.1660 T 1.415.306.0910 F 1.415.306.0920 dominic@posterityone.com www.PosterityOne.com

For more info, please call • 212 920-9251
Email info@beseenbeinggreen.org

"THE TOUR IS PART OF THE CURE".
In an effort to engage youth and young adults in the
importance of our environment, we use entertainment and
fashion as the vehicle to educate them.

Be Seen Being Green Inc. also known as, BSBG is a non for-proﬁt
organization dedicated to developing creative and exciting ways to engage our
youth and young adults in becoming environmentally conscious. We aim to
provide new opportunities to inner city and underprivileged youth while
encouraging them to play an active role in climate issues. Rebuilding Our World....

The Critical Truth is, The
BSBG’s Eco-Green Initiatives
Nation that leads in the
Create a new green platform to inspire new green conversations creation of a clean
Communicate green living options, green values and green inspiration energy economy will be
the nation that leads the
Inspire America’s youth to play an active role in climate issues
21st Century’s global
Inform without causing paranoia or fanatic behavior economy.
Provide Eco-Green impact to The United States and beyond ~Barack Obama

It’s not just an American issue - we take the message to the world!


OFFICIAL LAUNCH & FUNDRAISER - AUGUST 2010
Be Seen Being Green, Inc. would like to invite you to help raise funds to launch the BSBG
Campaign on a national level.

BSBG will announce its ofﬁcial launch in a national media campaign including press releases, on-
line media and social networking sites. We are proposing a networking and fundraising dinner with
a “whose-who” list of attendees. With the help of your company, we are conﬁdent that this
movement will catch the attention of New York’s elite members of the Entertainment Industry,
Local, State and Federal Government, as well as our country’s industry leaders.

The environment has come to be known as one of our most pressing issues, and deserves the
attention of our country’s icons. The slogan, “Think globally, act locally” may be decades old, but it
hasn’t lost its relevance. With our model of education through entertainment, BSBG will be able to
reach our country’s younger generations in a way that will inspire them to become environmentally
conscious.

With a goal of raising $1,000,000 to launch the national campaign, 200 plates with a $5,000 donation per setting will meet the
goal. Any additional funds raised will enhance our ability to attract additional sponsors through the launch of our massive marketing
campaign, series of scheduled live entertainment, and seminars.

Description Quantity Unit Price Cost
Security - Hours 6 $5,000 $30,000.00
Transportation - Hours 30 $200 $6,000.00
Catering - 200 Plates 200 $175 $35,000.00
Entertainment - Hours 5 $2,000 $10,000.00
Event Coordinator 1 $5,000 $5,000.00
Gift Bags 200 30 $6,000.00
Rental equipment for powerpoint presentations 1 $1,000 $1,000.00
Venue Rental - Hours 6 $3,500 $21,000.00
Invitations - 1,000 1000 1 $1,000.00
Subtotal $115,000.00
Tax 8.25% $9,487.50
Total $125,487.50


THE BE SEEN BEING
GREEN MOVEMENT
WILL TAKE THE
NATION BY STORM!

Why use Entertainment?

Recent studies have shown that celebrities and entertainers have the capacity to
educate and raise the awareness in their audience members, particularly young adults. For
example, people knew the term global warming 2006, but few really grasped its impact until
former vice president and ardent environmentalist “Al Gore” starred in the documentary An
Inconvenient Truth. This film almost single-handedly brought the climate issue to the
forefront of public awareness. Clearly, celebrities can draw attention, but politically-
neutral entertainers become an ideal conduit to raise awareness and educate the greatest
spectrum of people (especially young adults) to our current climate perils.

The artists selected for “Be Seen Being Green” will convey this environmentally
responsible message simply be being part of our event, while also providing top-notch
entertainment. They will also walk the walk by only traveling to venues in hybrid tour buses and cars, staying only in green hotels,
and using only recycled and reusable products. To further the public’s green education, tips on “how to walk the green walk”
will be listed on brochures, flyers and promotions throughout the event.

Beyond entertainment and education, “Be Seen Being Green” will also permit
concertgoers to also walk the walk themselves, by providing to them the opportunity to
recycle their old electronics, cell phones, books, printer cartridges, etc. Throughout these
events, products made from recycled materials will be used, and all trash will be recycled.

BSBG, Posterity One, and its partners will also provide internship opportunities for anyone
wishing to pursue green careers, as well as offer volunteer opportunities at various
environmental organizations for those interested. Finally, 20 percent of all profits will be
donated to BSBG and preferred partner charities, such as The Nature Conservancy and the
World Wildlife Fund.


The “Be Seen Being Green” events will not only reveal practical green solutions to

concertgoers but, combined with an exciting and fun concert performed by artists who clearly

care about the environment, will establish deep emotional associations and foster commitment

towards maintaining the health of our world. Beyond celebrity emulation, studies have shown

that positive emotional experiences - such as those described above - increase attention,

motivation, and memory in their viewers, ensuring that both education and awareness have a

long-lasting impact.

Be Seen Being Green Charity 5K Walk
As part of our BSBG mission, we will be hosting a charity walk for participants to have a chance

to be seen being green. The walk will consist of famous celebrities as well as individuals who

care and want to provide for a greener environment. The walk will take place in New York City,

San Francisco, Los Angeles, and Miami. The ﬁrst 100 people to cross the ﬁnish line receive

free VIP access to our BSBG concerts and ALL after-parties.

Be Seen Being Green College Music Tour
We are partnering with artists, athletes, actors, actresses, and activists and relevant

organizations creating an annual tour carrying the Be Seen Being Green message around the

world. The BSBG movement starts with a seminar at a University and a large concert, followed

by a green carpet after party. Walking the Green Carpet represents crossing over to a greener life.

An Eco-Night Life (To keep the momentum we are targeting night life)
We are promoting environmental awareness through Entertainment and Night life.

This night consists of a star studded Green Carpet party night at handpicked exclusive clubs.

The night will consist of media coverage, green carpet interviews, Eco-friendly liquor hour,

celebrity appearances, eco-friendly products to give away and more. An award ceremony will

take place at the Green Carpet party to recognize the stand out individuals who were most seen

being green in each of multiple categories.


Every date

COLLEGE TOUR - MARKET EXPOSURE will include a
BSBG Seminar!

COLLEGE PUBLIC MENTIONS
2011 CITY VENUE
RADIO MARKET RADIO MARKET PER MARKET
New Brunswick, NJ Rutgers 50,000 4,500,000 1,930
Hartford, CT UCONN 50,000 2,548,200 1,900
Boston, MA Boston U 50,000 3,040,000 1,850
FEB Albany, NY SUNY 50,000 2,870,000 1,800
Syracuse, NY Syracuse U 50,000 800,000 1,500
Pittsburgh, PA PITT 50,000 2,600,000 1,840
Cincinnatti, OH Cinci U 50,000 2,300,000 1,930
West Layfayette Perdue 50,000 1,300,000 1,880
Madison, WI Wiscon-Madison 50,000 2,200,000 1,930
Iowa City, IA U of Iowa 50,000 500,000 1,880
Lincoln, NB U of Nebraska 50,000 1,400,000 1,930
Boulder, CO U of Colorado 50,000 1,100,000 1,930
Logan, UH Utah State 50,000 1,800,000 1,880
MARCH Boise, ID Boise State 50,000 3,000,000 1,930
Seattle, WA U of Washington 50,000 3,450,000 1,880
Eugene, OR U of Oregon 50,000 2,600,000 1,880
Stanford, CA Stanford U 50,000 3,000,000 1,800
Los Angeles, CA USC 50,000 5,000,000 1,550
San Diego, CA SDSU 50,000 3,000,000 1,930
Tempe, AZ U of AZ 50,000 3,000,000 1,930
Las Cruces, NM NM State 50,000 1,200,000 1,900
APRIL San Marcos, TX Texas State 50,000 500,000 1,800
Fort Worth, TX TCU 50,000 1,600,000 1,800
Baton Rouge, LO LSU 50,000 1,800,000 1,930
Talahasse,FL FSU 50,000 2,200,000 1,880
Miami, FL U of M 50,000 3,500,000 1,550
Atlanta, GA George State 50,000 2,000,000 1,930
Columbia, SC USC 50,000 1,100,000 1,880
Chapel Hll, NC UNC 50,000 1,400,000 1,880
College Park MD U of Maryland 50,000 2,800,000 1,900
1,500,000 68,108,200 55,530


Posterity One’s Marketing &
Promotions Program
We have integrated a state-of-the-art promotional campaign with
traditional radio & concert promotions. By leveraging our
relationships with Clear Channel and Radio One, our Strategic
Partners in Publishing, Public Relations and Digital Media, we have
been able to develop an incredible network that allows us deep
market penetration with trackable results.

Innovative Strategies Equal
SUCCE$$!
Meet & Greet Packages For
The key to much of our success in the inner circles of the
Industry Players and Fans
industry has been our innovative strategies and cutting edge
business models. Above all else, Posterity One is creating a new
For this Exclusive concert
model for A-List Artists and Icons in regard to promotions and
series, we are planning an
Tours. By creating partnership opportunities with key headlining
exclusive “Meet the Stars” event
artists, we have been able to design a model that truly vests the
with hors d’ oeuvres, food and
artist in the success of the concert series as well as generating
champagne where approximately
more revenues for the Artists as album sales in the US market
200 fans at each event will pay up
continue to decline. Most impressively, this model actually
to $100 to take part in the behind
delivers a higher Return on Investment for our venture, our
the scenes events of our concerts.
investors and Strategic Partners while enjoying a reduced risk of
A percentage of funds raised in
Capital because of Artist involvement in the production,
the VIP venue will be dedicated to
promotion and marketing strategies.
future marketing, branding &
In essence, we maximize proﬁts for all parties while reducing
merchandizing
up-front capital expense - thus revolutionizing the music-
performance industry by establishing a win-win-win scenario.


BS B G P R ES E N T S. ..
PUBLIC RELATIONS
The Nations Best Publicists will be tapped for the project.

A Priority 1 media blitz, via our network of seasoned publicists will promote the receive
promotions to:

–National College Campuses –MTV, VH1, BET, CMT, etc..
–Local, Regional & National Print –Newspapers, Magazines, eZines
–Talk Shows, News, Interviews –Local, Regional & National Sponsors
–Social Networks, Blogs, Mobile Marketing

The Multicultural World of Social Media Marketing

Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites on
computers and mobile-phone handsets is increasing rapidly and millions of people now look to
social media websites as their primary source of news, opinion, and entertainment. Who is
driving this shift, what are the cultural factors behind it, and what are the implications for
marketers seeking to reach specific ethnic/cultural groups via social media?
Overwhelmingly, it is our target audience!

The Time is NOW! Ethnic minorities are turning to social networks to express themselves, connect
with their culture and communicate with each other. Few marketers are proactively targeting
ethnic minorities online and even fewer are leveraging social media to do so. A first mover
advantage is available for those that devote the time and resources to engage these critical
audiences. We now have an unprecedented ability to reach and interact with ethnic minorities;
and companies that deliver value to this segment today will be rewarded with the long term
loyalty of this market.


MARKETING & PROMOTIONS This will be
an inspirational
tour!!!
BSBG & Posterity One are working in collaboration with a
highly sophisticated network of nationally celebrated publicists, Within
marketing firms and syndications. Print ads in nationally each of our
recognized magazines, newspapers, posters and billboards, are at target regions
the core of our traditional visual marketing strategy. We have we are working
teamed with Radio One and Clear Channel Communications to with the
create a MASSIVE radio and billboard marketing campaign to nu m b e r O N E
promote this concert series throughout the USA. Clear Channel radio stations,
Communications, Inc. is a global media and entertainment local promoters and
company specializing in mobile and on-demand entertainment internet communities. A
and information services for local communities and premiere major part of our strategy is t h e
opportunities for advertisers. The companies’ more than 120,000 grass roots campaign. Our street teams are involved in
business properties include radio stations and outdoor displays. In every community, making sure that both the concert and our
our country’s major metropolitan centers in particular, these peripheral events receive specialized attention.
companies have come to be known as the dominant radio We are extremely sensitive to the evolution of marketing
presence in the Rock, Pop, R&B, and Hip-Hop programming paradigms in America created by social networking sites, mobile
markets. As such, they represent direct access to the number one marketing and our rapidly evolving technologies. All of the artists
radio stations, street teams and marketing networks in our target on the tour will be posting notifications on their twitter, Facebook
markets. and Myspace accounts. Posterity One & BSBG will also be buying
Twitter, Myspace and Facebook ad space to aid in viral marketing.

I n te rnet & M ob i le Marketi ng Bra n d i n g a n d S p o n so rsh ip s
As the world’s evolves, so do our methods of Within our Marketing and Branding teams, we
communicating, entertaining ourselves and each other. believe that creating inspired brands is a matter of
Although we hope to reach a minimum of 250,000 taking action when the proper opportunity presents
patrons on the tour, we will be using several platforms, itself to do the right thing. At this moment, the world
to cross promote it. One benefit of creating this buzz is wants to hear and experience the message of joy, hope,
that we are able to offer something in return for unity and posterity that this tour and it’s artists support.
donations. Our unique marketing strategy will allow This opportunity can be managed to enable our
music fans from across the country to have access to corporate sponsors and organizations to look beyond
live-streaming video of the VIP Experience when they the obvious and take advantage of this limited window
opt-in through mobile texting and/or signing up on the in time to create powerful brand recognition that
live-stream website. deepens relationships with entire market segments.


RADIO MARKETING & PROMOTIONS
The Major radio stations for in each market will be tapped to promote the concert series.

We will work with Independent, Radio One and Clear Channel Radio stations to acquire radio
coverage equivalent to the proposed campaign commitment below.

Concert Announcement On-Air Ticket Giveaway Promotion: Week 1

We will do a Standard On-Air Giveaway Promotion to announce the concert. As a standard
giveaway, BSBG will receive:

–(60)live on-air mentions

T1 Weekend On-Air Ticket Giveaway Promotion: Week 2*

We will do Weekend Giveaway Promotions during the slated weekend dates starting at 3PM,
Friday to Sunday throughout the BSBG Concert series. This will be the primary on-air
giveaway going on over each weekend.

As a Weekend Giveaway feature, the concert will receive:

–(60) recorded promos per weekend

–(250) live on-air mentions per weekend

Weekday On-Air Ticket Giveaway Promotion: Week 2-6

We will do an on-air ticket giveaway promotion starting at Monday to Friday afternoon
during the above weekday dates for the BSBG Concert series. As a Weekday Giveaway
feature, the concert will receive:

–(60) recorded promos per week (300 total)

–(250) live on-air mentions per week (1,250 total)

TOTAL PROMOTIONAL VALUE PER MARKET PROVIDED: $150,000*
BSBG/Posterity One to provide $10,000 to $20,000 retainer AND (50) pairs (100 total) tickets and
40 signed CDs, MINIMUM to execute the above promotions for each market listed in the
2011 BSBG Concert series. Promotional dates subject to change.


BSBG Potential Sponsors!!!
The key to our success has been our innovative strategies and
cutting edge business models to attract the attention of our core
sponsors. All of our sponsors will share a common bond while
making a difference in the world. Our Marketing and Branding
teams believe that creating inspired brands is a matter of taking
action when the proper opportunity presents itself to do the right
thing. At this moment, the world wants to hear and experience
the message of joy, hope, unity and posterity that this tour and it’s
artists support.
This opportunity can be managed to enable our corporate
sponsors and organizations to look beyond the obvious and
take advantage of this limited window in time to create
Go Green with
powerful brand recognition that deepens relationships
BSBG this
year!!!! with entire market segments.

Sponsorship Packages
We have numerous
sponsorship packages to meet
your demographic needs. We take
pride in offering complete and
successful ventures to our
sponsorship family that will
beneﬁt them for years to come.
Please take a look below at some
of our sponsorship packages that
will offer to our potential clients
the reach and visibility they will
need to further brand themselves
within the community.


Concert Series

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Qty 1 Banner Placement (not to exceed 50 sq ft) !

Qty 2 Banner Placement (not to exceed 30 sq ft) ! !


Qty 2 Banner Placement (not to exceed 20 sq ft) ! ! ! ! ! ! ! !


Product Distribution ! ! ! ! ! ! ! ! ! !

Product Display ! ! ! ! ! ! ! ! ! !

Marketing Material Distribution ! ! ! ! ! ! ! ! ! !

Mentions on Stage Microphone ! !

PRE EVENT

<<Your Company>> Presents… on all online and printed media !

Brought to you by <<Your Company>> on all online and printed media !

Room Sponsored by <<Your Company>> on all online and printed media ! ! ! ! ! ! ! !

Company logo on backside bottom of all online and printed media !

! Fliers > 100K distributed at beaches, clubs, colleges, malls, and retail drops ! ! ! ! ! ! ! ! ! ! !

! Posters 1K posted throughout each targeted area ! ! ! ! ! ! ! ! ! ! !

! Tickets ! ! ! ! ! ! ! ! ! ! !

! Free Publications (i.e. LA Weekly) ! ! ! ! ! ! ! ! ! ! !

Logo on Emails >200K ! ! ! ! ! ! ! ! ! ! !

Presented By <your company> added to online banner ads rotated on following websites: !

Brought to You By <your company> added to online banner ads rotated on affiliate websites: !

! PubDistrict.com >10 million hits per month ! !

! acropolisRPM.com >3 million hits per month ! !

! gotvape.com >15 million hits per month ! !

! MySpace.com/our accounts >unlimited ! !

Fliers posted to above websites ! ! ! ! ! ! ! ! ! ! !

PERKS

15 VIP Tickets / 5 General Admission !

10 VIP Tickets /5 General Admission !

5VIP Tickets /5 General Admission ! ! ! !

5 General Admission ! ! ! ! !

Additional General Admission ticket purchase price fixed at $60 ! ! ! ! ! ! ! ! ! ! !
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NOTE: All displayed banners, products, marketing materials, printed or distributed, are subject to approval.
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$7

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! Standard
! Subject to Prior Approval


College Tour

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Qty 2 Banner Placement (not to exceed 20 sq ft) ! ! ! ! ! ! ! !


Product Distribution ! ! ! ! ! ! ! ! ! !

Product Display ! ! ! ! ! ! ! ! ! !

Marketing Material Distribution ! ! ! ! ! ! ! ! ! !

Mentions on Stage Microphone ! !

PRE EVENT

<<Your Company>> Presents… on all online and printed media !

Brought to you by <<Your Company>> on all online and printed media !

Room Sponsored by <<Your Company>> on all online and printed media ! ! ! ! ! ! ! !

Company logo on backside bottom of all online and printed media !

! Fliers > 100K distributed at beaches, clubs, colleges, malls, and retail drops ! ! ! ! ! ! ! ! ! ! !

! Posters 1K posted throughout each targeted area ! ! ! ! ! ! ! ! ! ! !

! Tickets ! ! ! ! ! ! ! ! ! ! !

! Free Publications (i.e. LA Weekly) ! ! ! ! ! ! ! ! ! ! !

Logo on Emails >200K ! ! ! ! ! ! ! ! ! ! !

Presented By <your company> added to online banner ads rotated on following websites: !

Brought to You By <your company> added to online banner ads rotated on affiliate websites: !

! PubDistrict.com >10 million hits per month ! !

! acropolisRPM.com >3 million hits per month ! !

! gotvape.com >15 million hits per month ! !

! MySpace.com/our accounts >unlimited ! !

Fliers posted to above websites ! ! ! ! ! ! ! ! ! ! !

PERKS

15 VIP Tickets / 5 General Admission !

10 VIP Tickets /5 General Admission !

5VIP Tickets /5 General Admission ! ! ! !

5 General Admission ! ! ! ! !

Additional General Admission ticket purchase price fixed at $60 ! ! ! ! ! ! ! ! ! ! !
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$8

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$3

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NOTE: All displayed banners, products, marketing materials, printed or distributed, are subject to approval.
$1
$2

$1

$1

! Standard
! Subject to Prior Approval


BS B G P R ES E N T S . ..

Sponsorship Term Sheet
Amount Requested:
$125,000 USD for Official BSBG Launch Fund-Raiser
$300,000 USD per BSBG Walk & Festival Concert for a total of $1,200,000
$50,000 USD per College Tour Concert for a total of $1,500,000

Term of Use:
Posterity One and/or BSBG will engage scheduled artists for the slated dates and venues. Posterity One and/or
BSBG will order an Irrevocable Pay Order for the negotiated fees associated with the venues, transportation,
marketing, misc., etc.. Contracts will be executed and agreed upon funds will be released the next business day.

Purpose of Funds:
To facilitate the Rapid launch of Marketing & Publicists Contracts, Acquisition of Concert Venues, retainer of
Artist to perform per contract:


BI O G RAP H I E S

TSHAREE BUTLER

As Co-Founder of Be Seen Being Green Inc. and President of DreamSharee Edu-tainment, TSharee Butler has a profound desire to
utilize entertainment as a vehicle to empower our youth by educating and inspiring them to follow their dreams. TSharee brings years of
professional experience and creativity in the field of education to the table. Additionally, Ms. Butler has a history as a performing artist.
Therefore, it is her personal and professional experiences and passion, which serve as the driving force behind each project. TSharee
understands the impact that celebrities and entertainment have on our youth. Thus, it was this understanding that led TSharee to co-
found the entertainment realm of DreamSharee Edu-tainment and through DreamSharee Edu-tainment, BSBG Inc. was born with Co-
Founder, of BSBG Inc. and VP, of DreamSharee Edu-tainment Marcus King. TSharee’s mission is to bridge the gap between education
and entertainment and breed the next generation of world leaders and through Be Seen Being Green Inc. Tsharee’s mission is to
promote green awareness to youth and young adults through entertainment and fashion.

TSharee’s desire to empower our youth is evident in her work. She coordinated community events with the local sports teams to inspire
the importance of education within the urban community. In addition, she continues to utilize her abilities in helping underfunded
schools create an effective learning environment by preparing proposals leading to grants for books, furniture, and learning tools such
as smart boards. “Growing up between Queens and The Bronx, I remember how important the community centers were to me,”

TSharee recalls. “They gave me hope, they gave me a sense of vision, and most of all they gave me opportunity and these are the
things that I want to give back to our youth through DreamSharee Edu-tainment and BSBG Inc.” As a visionary, TSharee Butler
exceeds expectations that garner quality and effective results. She believes that growing a team and pooling resources is the best way
to plan, coordinate and build successful events. Therefore, TSharee acquires and maintains quality relationships with major city leaders
and official departments. Her strength and determination to succeed is only surpassed by her desires to educate and share her visions
and endeavors with the future leaders of tomorrow. At BSBG, TSharee will definitely inspire our next generation to pursue greatness.

MARCUS KING

As Co-Founder of DreamSharee Edu-tainment and BSBG Inc, Marcus King serves as the Vice President and Chief Operating Officer of
this unique company. Marcus King brings a host of knowledge, education, and personal experience to his position. Formerly working in
various departments at Atlantic Records, including Radio/Special Ops and Video Production, exposed Marcus to the inner workings of
the music industry. Some of the projects he facilitated at Atlantic Records were with, Day 26, Young Steff, TI, and Maino, to name a few.
Furthermore, Marcus King has established valuable relationships with business professionals and successful entertainment luminaries.
At DreamSharee Edu-tainment, Marcus has developed and guided the creative vision and operating structure of the company. He is
also involved with film production, entertainment financing, reality television treatments, and product-launching events. Mr. King
possesses a Bachelors of Science degree in Marketing and couples his education with a burgeoning career as a professional model.

Marcus King began his career in entertainment at age 12. Since then, Marcus has been featured in several music videos and many
magazines, including The Source. “Going to school and pursuing a successful career in entertainment is no easy task. I want our youth
to know how much you really need to know about this industry and how hard you have to work in order to achieve your goals” says
Marcus. He has gained a vast amount of knowledge from his various experiences and will utilize this knowledge to assist the young
leaders of tomorrow in achieving their goals and dreams.

Marcus King has a strong dedication to empower others and create opportunities. It is his goal to always teach and lead by example.
Marcus believes in education and understands the vitality of this tool, especially in the realm of entertainment. Therefore, as an
entrepreneur and business professional – Marcus King continues to be a positive role model and committed to our youth.


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