Business Model Development using the Business Model Canvas Short New business ventures work with a series of untested hypothesis. Lean startups fail fast, learn, adjust those hypotheses… they need to go beyond the traditional business plan format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process is linear vs. iterative The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because many times words just don’t work! Participants will learn how to build their business models in three stages: Napkin Sketch Elaborated Canvas and Business Case Canvas.

1. Business Model Canvas Workshop
Domenick Celentano ● http://www.domenickcelentano.com/ ● dom@domenickcelentano.com

2. Business Model Development using
the Business Model Canvas
New business ventures work with a series of
untested hypothesis. Lean startups fail fast,
learn, adjust those hypotheses… they need to
go beyond the traditional business plan
format. The old ways of creating a business
plan with the focus on the operating plan and
financial plan don’t work today… the process
is linear vs. iterative

3. Business Model Development using
the Business Model Canvas
The Business Model Canvas, along with the Value
Proposition Canvas, focuses on planning vs. the
plan… and is based the latest thinking in Visual
Languages and Design Thinking. Why? Because
many times words just don’t work!
Participants will learn how to build their business
models in three stages

4. Business Model Canvas
Workshop
We will be developing our business models
using 3 levels
• Level 1 - Napkin Sketch
• Level 2 - Elaborated Canvas
• Level 3 - Business Case

5. The Napkin Sketch
Level 1 Canvas Development
• Concept Development
– Brain Writing
• Product Market Fit
–
–
–
–
Value Proposition Development
Empathy Map
Product Market Fit
Customer Segments
• Your Preliminary Pitch
– Storytelling
– From the Customer Perspective

6. Elaborated Canvas
Market Opportunity Analysis
• Market Segmentation
and Size
– Total Available Market
– Served Available Market
– Target Market
• Environmental Scan
–
–
–
–
Market Forces
Industry Forces
Key Trends
Macro-Economic Forces
• SWOT
• Canvas Development
Updating
–
–
–
–
Customer Segments
Value Proposition
Channels
Revenue Streams
• Storytelling
– From the Customer
Perspective
– From the Company
Perspective
– Techniques

7. Business Case Canvas
• Canvas Development
– Test each hypothesis in each
element
– Answer “How will you make
money”.
Examining Viability
– Develop spreadsheet to
estimate business potential
• Develop Scenarios
– A Canvas for each Scenario
– This is the Primary Business
Model (Scenario 1)
– Scenario 2
– Scenario 3
• Spreadsheet
– One for each scenario
– Select one to support
Business Case
• Business Models and
Business Plans
– Use Business Case outline to
“sell” your idea to
stakeholders

8. Business Model Canvas Workshop
Domenick Celentano ● http://www.domenickcelentano.com/ ● dom@domenickcelentano.com