A presentation on internet marketing tips.

1. Internet Marketing Basics
Is Your Website is Ready for the Internet?
In this presentation we will share tips
to market your business on the Internet
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2. Internet Marketing Basics
Topics Include:
Blogs
E-Mail Marketing
Search Engine Marketing
Search Engine Optimization
Pay-Per-Click Advertising
Social Networking
Web 2.0
RSS Feeds
Affiliate Marketing
Link Building
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3. Internet Marketing Basics
Is Your Website is Ready for the Internet?
Is it user-friendly, visually appealing?
●
●Is it simple and easy to navigate?
●Does it load quickly?
●Is it relevant and focused on topic?
●Is it easy to find your contact information?
●Does it attract and retain customers' attention?
●Does it focus on helping visitors make a decision?
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4. Internet Marketing Basics
What is a Blog?
A Blog is the abbreviation for Weblog. Blogs represent
opinions or thoughts of the website author and are
updated on a consistent basis for viewing by the general
public.
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5. Internet Marketing Basics
Blog Uses
Blogs are a great alternative or addition to websites
●
because they can be up and running very quickly.
●They are inexpensive, fresh and dynamic.
●Search engines love them because content is added
regularly and often.
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6. Internet Marketing Basics
Using Audio on Your Website
Use audio for recorded testimonials.
●
●Use audio to educate visitors.
●Sell audio as an MP3 download.
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7. Internet Marketing Basics
Using Video on Your Website
Videos provide the visuals to convey information about
●
you, your company, your products/services.
●Record actual video or do slide show with voice-over
narration.
●Demonstrate or showcase a product/service.
●Post related videos on your website.
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8. Internet Marketing Basics
Viral Video
A free and effective way to increase traffic to your
●
website is to take your video viral.
●Let others help you spread the word to their friends,
family members, mailing lists, etc.
●Add it to YouTube, Google Video, etc.
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9. Internet Marketing Basics
What is Email Marketing?
E-mail marketing is a form of direct marketing which uses
electronic mail as a means of communicating commercial
or fund raising messages to an audience.
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10. Internet Marketing Basics
E-Mail Marketing
Share tips about your business.
●
●Keep customers updated on special offers
●Offer coupons and discounts to your email list
●Let customers know about new products
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11. Internet Marketing Basics
Search Engine Marketing (SEM)
It is the science of understanding how businesses can
appear more frequently in the natural results through
Search Engine Optimization (SEO) and sponsored
links.
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12. Internet Marketing Basics
Search Engine Optimization (SEO)
Your company's ranking with the millions of pages that
can be generated with a single search is constantly
evolving.
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13. Internet Marketing Basics
Search Engine Marketing
There are more than 65 billion searches each month.
●
●Everyone who uses the Internet uses search engines
—Google, Yahoo!, MSN, etc,--every time they use the
Internet.
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14. Internet Marketing Basics
Search Engine Marketing
Search engines are the primary way people find
●
information online.
●You need a strategy that combines natural and PPC to
help your website be more visible.
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15. Internet Marketing Basics
SEO & SEM
Links to your business can appear in two places on a
●
search engine result page: a natural or sponsored link.
●Natural is the term for links that appear after a word or
phrase is typed into a search engine.
●About 70% of clicks are from natural searches
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16. Internet Marketing Basics
Search Engine Optimization
SEO should be monitored and modified on an ongoing
●
basis in order to achieve the best results.
●Your choice of keywords that appear in the content of
your website and in each page's header are key factors
in SEO.
●The words or phrases describe in broad terms what
your business does and the specific products or
services you offer.
●Add new content because this gives the search
engines more to draw from and gives visitors a reason
to come back
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17. Internet Marketing Basics
Search Engine Optimization
Search engines consider viewable text of your site
●
relative to other sites in order to determine its position
in the results.
●There isn't a set of rules that guarantee good results
every time.
●Search engines change their scoring methodologies in
order to keep sites from tricking them into playing
favorites.
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18. Internet Marketing Basics
Helpful Resources
Google Webmaster Central
Yahoo Site Explorer
Yahoo! Search Help Topics
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19. Internet Marketing Basics
Pay-Per-Click Advertising (PPC)
A sponsored link is an advertisement a company has
paid for and is listed above or next to natural search
results, which appear when keywords are typed into a
search box.
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20. Internet Marketing Basics
Pay-Per-Click Advertising (PPC)
Paid searches work like auctions.
●
●You select and bid for search terms for your product or
service.
●Once you have paid for the term, the price of which is
set by the top bidder, you develop a text-based
advertisement for posting next to the natural results
and then pay-per click when users click on your ad and
land on your website.
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21. Internet Marketing Basics
Pay-Per-Click Advertising (PPC)
You set your budget.
●
●When it is met, your ad will be automatically removed.
●After you select search terms to bid on, choose a
geographical range in which you want the ad to appear.
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22. Internet Marketing Basics
Pay-Per-Click Advertisers
Google AdWords
Google AdSense
Yahoo Search Marketing
Microsoft adCenter
Ask.com
Business.com
Looksmart
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23. Internet Marketing Basics
Social Networking - Web 2.0
Social networking focuses on online communities of
people who share interests and/or activities, or who are
interested in exploring the interests and activities of
others.
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24. Internet Marketing Basics
Social Networking - Web 2.0
Great way to keep your brand current.
●
●Customers can follow your posts.
●Real time updates
●Customers can provide feedback
●Be creative!
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25. Internet Marketing Basics
Top Social Networking Sites
MySpace.com
Facebook
LinkedIn
Digg
Tagged
Twitter
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26. Internet Marketing Basics
What is Really Simple Syndication
(RSS Feeds)
RSS (an abbreviation for Really Simple Syndication) is a
family of Web feed formats used to publish frequently
updated works—such as blog entries, news headlines,
audio, and video—in a standardized format.
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27. Internet Marketing Basics
How to Use Real Simple Syndication
(RSS Feeds)
Provide an RSS feed if you have content on your site
●
that you update regularly.
●Subscribers are alerted when new information becomes
available.
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28. Internet Marketing Basics
Social Bookmarking and RSS Feeds
Allow you to share your favorite websites with others.
●
●Examples: del.icio.us.com and digg.com.
●Information on these sites are organized by tags that
give simple description of that content
●Include links like “Add to digg” or “Add to del.icio.us” on
your site to cast a wider net to attract new visitors.
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29. Internet Marketing Basics
What is Affiliate Marketing?
Affiliate marketing is an Internet-based marketing
practice in which a business rewards one or more
affiliates for each visitor or customer brought about by
the affiliates marketing efforts.
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30. Internet Marketing Basics
Affiliate Marketing
Affiliate marketing is another way to get more traffic to
●
your website.
●Affiliate marketing is a way to generate income.
●Links to your website appear on sites that cover
subjects related to your business.
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31. Internet Marketing Basics
Affiliate Marketing Programs
Commission Junction
LinkShare
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32. Internet Marketing Basics
Link Exchange/Link Building
Ask owners of related websites to link to yours.
●
●Hire an SEO Professional to help build inbound links.
●The more sites that link to yours, the higher your site
will be ranked by the search engines.
●The more popular your site is with search engines, the
more traffic you will attract.
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33. Internet Marketing Basics
We hope you found our presentation valuable.
Visit our website for more information,
Internet tools and industry news.
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