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CUSTOMIZED INTERNET MARKETING STRATEGIES
©2008 PROSPECTMX, LLC
LINK BUILDING 101
Suck it up, sit down and get ready for some intense research to find relevant
sites to get links from. Having high trust, high ranking sites linking to you should
give you a major boost in the SERPs. Here's 3 ways to research highly relevant
and trusted links:
1. Search for your keyword on Google and look at the top 100 listings. You want
to get as many of those sites to link to you as possible. To find the page on that
domain that is MOST relevant to your keyword, search Google with
'site:domain.com keyword'.
2. Use a tool like Hub Finder (http://www.linkhounds.com/hub-finder/hubfinder.php)
to run an analysis of those sites and find ADDITIONAL sites that link back to
2 or more of your "top 100 competition." Getting links from sites that link to
your competitor's is always a good bet.
3. If you can't get links from your top 100 sites, examine each site's backlinks
and try and get some links from those pages. Go to Yahoo and search with
'link:domain.com'. This will ususally list their backlinks in order from most
trusted to least. Pick some of these sites, find the most relevant page for your
link (using Google and the “site:domain.com keyword” search.)
Once you know where you'd like to request a link beg, borrow or steal (not literally)
to get a link from that page. Send them a personal email and be straight forward
about what you want. Personalize each email you send, do NOT automate this
process. Offer a link to their site from another one of yours, offer a one time
payment, a gift certificate, or whatever it takes to get that link.
Jim Boykin of JimBoykin.com has coined the term Link Ninja to refer to those who
use this research-intensive method of link building. Go to his site to get even better
information on these tactics.
Cherry
PickingLinks
Submitting press releases online not only helps
build links, It also can keep your website in the news
and Google has began showing news results in the
SERPs. Write and submit press releases at least
1 or 2 times a month. Some submissions are free,
some you must pay for, so do your research.
Check out: www.PRElite.com, www.PRZoom.com, www.WebPR.com
Many SEOs are divided on how useful article
writing and submission to multiple directories
may be for rankings. While not the most effective
link building method in terms of link juice, submitting
5-10 articles per month to several quality directories
is a good strategy to add to your link building playbook.
Quality article directories: www.EzineArticles.com,
www.ArticleCity.com, www.Buzzle.com,
www.Articlebiz.com, www.EasyArticles.com
A few things to keep in mind
as you begin link building:
1. Make sure you have a site worth linking to! You must have
valuable content or provide a useful service to attract links.
2. It's best to spend a few hours a week on link building.
Manual link building may be a slow process, but automating
the process just doesn't get the same results (and may wind
up hurting more than helping!) The search engines are smart
enough to be suspicious when your site suddenly acquires 200
backlinks over night.
3. Vary your anchor text somewhat as you request links so it
appears more natural looking to engines. They'll notice if every
single one of your backlinks reads 'SEO guru' or something.
4. Do not comment on forums and blogs just to throw your link
there – actually add something of value to the discussion, or
you'll just wind up getting banned.
5. Links within ACTUAL content on the page look the most
natural to search engines. For example, if you come across a
blog post that is older, but has a decent Google PR AND uses
your keyword at least once within the text, you'd want to
request that your link go on that page right as the text within
the content.
BAIT
LINK
Press
Releases
Article
Writing
Also known as viral marketing, link bait is anything on a site (content, tools, video,
a diagram about link building stratagies, etc.) that makes people want to link to it.
For ranking purposes, the link bait should have some association with the keyword
you want to rank for, so people linking will naturally use that keyword. www.SEOBook.com
and www.TropicalSEO.com both have very insightful and detailed information on link bait
campaigns. Once you have your link bait set up, you can use a lot of these other
methods to spread the word about it: putting it on social media sites, blogging
about it, writing an article and submitting it, etc.
Join Communities Relevant To Your Niche
101101
BUI D
NG
I
L
Networking Sites:
Not to be confused with Social News sites, Networking sites (www.LinkedIn.com, www.Facebook.com, etc) often
allow links in their profile pages. While it may not carry much link juice, it wouldn't hurt to have some set up for
your website.
Comment On Blogs:
While not as effective as it once was (thanks to that pesky
"nofollow" tag), blog commenting on a regular basis still holds some
weight. If you want links on .edu and .org pages, look for blogs on those
type sites (same goes for forums). Surf blogs and comment on a
regular basis.
Forum Participation:
There's a forum for every niche out there, get involved in discussions
and link back to quality content on your site that visitors will find
useful. Whenever commenting on a forum (or blog) have something VALUABLE
to add to the discussion. Don't just drop a link and run - in case you didn't
know, that’s called SPAM!
Wiki Sites:
Many major sites today have added wiki pages with user-edited content. Some may use nofollow, so do your
research before spending a lot of time to get a link on a wiki page.
Content
Submissions
Social Media/News Sites
Very popular today - getting your content on quality social media sites
help rankings and traffic! (Some do use the nofollow attribute). Here's a
list of SM sites that don't use 'nofollow' as of 2/08:
Paid/Trade Links
Obvious paid links, like banner ads,
text links in the footer of the page,
under a 'sponsered listings' category,
etc. may help traffic, but probably
not rank, since many search engines
frown upon them. If you're going to
buy a link for ranking purposes make
sure it is surrounded by content and
doesn’t look like an obvious paid link
or advertisment.
Trading or reciprocal linking is pretty
much dead, as are spammy-looking
link pages that have a "link then
description, link then description"
pattern. Three way linking is still
useful, in which you request a link from
Site A to your Site B in exchange for
putting a link to their Site A on your
Site C. Sounds confusing, but
it's not - just always make sure
you're getting links from sites relevant
to your own niche.
 Submit to link directories at your own risk.
Submitting your site to hundreds probably
won't do much for your ranking and you run
the risk of getting links from bad
neighborhoods, but submitting to a few
quality directories definitely won't hurt.
Some directories are free, some are paid.
Link
Directories
Try:
Links
Other sites that do use nofollow are:
www.Digg.com (PR8)
Technorati Faves (PR6) http://technorati.com/faves/
www.Slashdot.org (PR8)
www.Furl.net (PR5)
www.Listable.com (PR5)
www.Propeller.com (PR7)
www.Flickr.com (PR9)
www.Searchles.com (PR6)
www.Socialogs.com (PR3)
www.Fluther.com (PR5)
www.Sk-rt.com (PR5)
www.StumbleUpon.com
http://Del.icio.us
www.Reddit.com
www.DMOZ.org
www.BOTW.org
www.JoeAnt.com
www.Yahoo.com
www.Business.com
www.ProspectMX.com
TM
TM

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Link Building 101

  • 1. 221 ROHRERSTOWN ROAD :: LANCASTER, PA 17603 CUSTOMIZED INTERNET MARKETING STRATEGIES ©2008 PROSPECTMX, LLC LINK BUILDING 101 Suck it up, sit down and get ready for some intense research to find relevant sites to get links from. Having high trust, high ranking sites linking to you should give you a major boost in the SERPs. Here's 3 ways to research highly relevant and trusted links: 1. Search for your keyword on Google and look at the top 100 listings. You want to get as many of those sites to link to you as possible. To find the page on that domain that is MOST relevant to your keyword, search Google with 'site:domain.com keyword'. 2. Use a tool like Hub Finder (http://www.linkhounds.com/hub-finder/hubfinder.php) to run an analysis of those sites and find ADDITIONAL sites that link back to 2 or more of your "top 100 competition." Getting links from sites that link to your competitor's is always a good bet. 3. If you can't get links from your top 100 sites, examine each site's backlinks and try and get some links from those pages. Go to Yahoo and search with 'link:domain.com'. This will ususally list their backlinks in order from most trusted to least. Pick some of these sites, find the most relevant page for your link (using Google and the “site:domain.com keyword” search.) Once you know where you'd like to request a link beg, borrow or steal (not literally) to get a link from that page. Send them a personal email and be straight forward about what you want. Personalize each email you send, do NOT automate this process. Offer a link to their site from another one of yours, offer a one time payment, a gift certificate, or whatever it takes to get that link. Jim Boykin of JimBoykin.com has coined the term Link Ninja to refer to those who use this research-intensive method of link building. Go to his site to get even better information on these tactics. Cherry PickingLinks Submitting press releases online not only helps build links, It also can keep your website in the news and Google has began showing news results in the SERPs. Write and submit press releases at least 1 or 2 times a month. Some submissions are free, some you must pay for, so do your research. Check out: www.PRElite.com, www.PRZoom.com, www.WebPR.com Many SEOs are divided on how useful article writing and submission to multiple directories may be for rankings. While not the most effective link building method in terms of link juice, submitting 5-10 articles per month to several quality directories is a good strategy to add to your link building playbook. Quality article directories: www.EzineArticles.com, www.ArticleCity.com, www.Buzzle.com, www.Articlebiz.com, www.EasyArticles.com A few things to keep in mind as you begin link building: 1. Make sure you have a site worth linking to! You must have valuable content or provide a useful service to attract links. 2. It's best to spend a few hours a week on link building. Manual link building may be a slow process, but automating the process just doesn't get the same results (and may wind up hurting more than helping!) The search engines are smart enough to be suspicious when your site suddenly acquires 200 backlinks over night. 3. Vary your anchor text somewhat as you request links so it appears more natural looking to engines. They'll notice if every single one of your backlinks reads 'SEO guru' or something. 4. Do not comment on forums and blogs just to throw your link there – actually add something of value to the discussion, or you'll just wind up getting banned. 5. Links within ACTUAL content on the page look the most natural to search engines. For example, if you come across a blog post that is older, but has a decent Google PR AND uses your keyword at least once within the text, you'd want to request that your link go on that page right as the text within the content. BAIT LINK Press Releases Article Writing Also known as viral marketing, link bait is anything on a site (content, tools, video, a diagram about link building stratagies, etc.) that makes people want to link to it. For ranking purposes, the link bait should have some association with the keyword you want to rank for, so people linking will naturally use that keyword. www.SEOBook.com and www.TropicalSEO.com both have very insightful and detailed information on link bait campaigns. Once you have your link bait set up, you can use a lot of these other methods to spread the word about it: putting it on social media sites, blogging about it, writing an article and submitting it, etc. Join Communities Relevant To Your Niche 101101 BUI D NG I L Networking Sites: Not to be confused with Social News sites, Networking sites (www.LinkedIn.com, www.Facebook.com, etc) often allow links in their profile pages. While it may not carry much link juice, it wouldn't hurt to have some set up for your website. Comment On Blogs: While not as effective as it once was (thanks to that pesky "nofollow" tag), blog commenting on a regular basis still holds some weight. If you want links on .edu and .org pages, look for blogs on those type sites (same goes for forums). Surf blogs and comment on a regular basis. Forum Participation: There's a forum for every niche out there, get involved in discussions and link back to quality content on your site that visitors will find useful. Whenever commenting on a forum (or blog) have something VALUABLE to add to the discussion. Don't just drop a link and run - in case you didn't know, that’s called SPAM! Wiki Sites: Many major sites today have added wiki pages with user-edited content. Some may use nofollow, so do your research before spending a lot of time to get a link on a wiki page. Content Submissions Social Media/News Sites Very popular today - getting your content on quality social media sites help rankings and traffic! (Some do use the nofollow attribute). Here's a list of SM sites that don't use 'nofollow' as of 2/08: Paid/Trade Links Obvious paid links, like banner ads, text links in the footer of the page, under a 'sponsered listings' category, etc. may help traffic, but probably not rank, since many search engines frown upon them. If you're going to buy a link for ranking purposes make sure it is surrounded by content and doesn’t look like an obvious paid link or advertisment. Trading or reciprocal linking is pretty much dead, as are spammy-looking link pages that have a "link then description, link then description" pattern. Three way linking is still useful, in which you request a link from Site A to your Site B in exchange for putting a link to their Site A on your Site C. Sounds confusing, but it's not - just always make sure you're getting links from sites relevant to your own niche.  Submit to link directories at your own risk. Submitting your site to hundreds probably won't do much for your ranking and you run the risk of getting links from bad neighborhoods, but submitting to a few quality directories definitely won't hurt. Some directories are free, some are paid. Link Directories Try: Links Other sites that do use nofollow are: www.Digg.com (PR8) Technorati Faves (PR6) http://technorati.com/faves/ www.Slashdot.org (PR8) www.Furl.net (PR5) www.Listable.com (PR5) www.Propeller.com (PR7) www.Flickr.com (PR9) www.Searchles.com (PR6) www.Socialogs.com (PR3) www.Fluther.com (PR5) www.Sk-rt.com (PR5) www.StumbleUpon.com http://Del.icio.us www.Reddit.com www.DMOZ.org www.BOTW.org www.JoeAnt.com www.Yahoo.com www.Business.com www.ProspectMX.com TM TM