Dr Hamzah Baig

Doctors.net.uk
Doctors.net.ukDoctors.net.uk
Pharmaceuticals in the new era: is Joint Working delivering results? Dr Hamzah Baig MRCP Senior Medical Advisor
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Background
The evolving environment ,[object Object],[object Object]
But first… Why   does industry and the NHS need to build a new relationship?
The environmental challenges for the NHS Ageing demographic Increasing demand on healthcare resources Economic pressure New technologies
A multi-dimensional storm for Pharma… R&D productivity Increasing  payor power Regulatory conservatism Patent cliffs Decentralisation of healthcare Changing customer  and societal expectations Implications for Pharma: Growth Risk  + Excess global capacity =  New business  model  needed
Different approaches and behaviours Co-dependent partners Short-term focus Long-term strategic focus All  parties need to adapt and engage with each other differently A more strategic relationship is required Procurer Supplier
The Shared Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NHS Our  Shared Vision Pharma Helping to improve outcomes for patients Improved NHS achievements – both clinical and financial targets More appropriate use of medicines
The evolving environment ,[object Object],[object Object]
The evolving environment ,[object Object],[object Object],[object Object],[object Object]
The evolving environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The evolving environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The evolving environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The framework for the Industry and the NHS to work together is now in place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DoH defined Joint Working ,[object Object]
Joint Working is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Joint Working isn ’ t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pharmaceutical Physician
Medical Affairs Physician ,[object Object],[object Object],[object Object]
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Training ,[object Object],[object Object],[object Object]
Improving quality and productivity in the management of COPD Developing Joined-up ways of working to improve COPD   An ABPI/DH defined Joint Working project between  StHealth PBC Consortium and GlaxoSmithKline (GSK).
COPD exerts a significant burden  in the St Helens locality ,[object Object],[object Object],[object Object]
The StHealth / GSK COPD Project ,[object Object],[object Object],[object Object]
Implementation started with business case
Objectives follow principles of QIPP
Excellent outcomes emerging…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improving Quality and Productivity in COPD Management in line with NICE guidelines Wearside PBC Consortium and GlaxoSmithKline UK (GSK)
Project Team
COPD exerts a significant burden  on the Wearside locality ,[object Object],[object Object]
Clear objectives from the beginning
A stepwise – replicable - approach  Share tangible project results
Joint Working means pooling resources Wearside Consortium GSK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value of Total Contribution = £162,300 Value of Total Contribution = £91,000
Excellent outcomes emerging…. ,[object Object],[object Object],[object Object],[object Object]
Tips for Success
Top 10 tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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QUESTIONS?
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Dr Hamzah Baig