Post of Mobile and Wearable panel from 2014 Energy Digital Summit in Houston, TX. Susan Farrell talked about aligning mobile objectives and prioritizing mobile needs; Kelsey Ruger covered mobility needs in the oil field; Joel Tarver shared what the oil and gas industry is doing with wearables and Juston Western introduced what’s next in wearables

1. Wearables and Technology
@EDS_Houston
Moderated by Deven Nongbri,
VP, Digital, Edelman
Houston, TX
@dnongbri
#EDSHouston
@EDS_Houston

2. Aligning the Right Mobile
Technology to Reach Your
Mobile Vision
@Captavi

3. Mobile approaches
CMS Plug-ins
@Captavi

4. Mobile approaches
Responsive Design
@Captavi

5. Mobile approaches
Auto-Detect Mobile Apps
@Captavi

6. Mobile approaches
Native Mobile Apps
@Captavi

7. Energy demographic and usage info
Millenials Gen X’ers Baby
Boomers
Source: Emerging Workforce Trends in the U.S. Energy and Mining Industries: A Call to Action. National Academy of Sciences. 2013.
Figure 2.5. The larger turnover of retiring industry personnel to a younger workforce is under way. The graph displays the percentage of
petrotechnical professionals by age category on a global basis. Sub-source: Rousset et al. (2011, Fig. 1)
@Captavi

8. Factors that impact mobile approach
End user generational behavior
@Captavi

9. Factors that impact mobile approach
End user generational behavior
@Captavi

10. Factors that impact mobile approach
2
Energy industry
• “Don’t make me think”
• “Can someone else do this for me?”
• “I gotta get me one of those”
• Late adopter segment
• Generational gap
• Joint-venture and subcontractor element can complicate adoption
• Workflow, workflow, workflow – don’t break the workflow
@Captavi

11. Strategy first, technology second
CMS Mobile
Plug-in
Responsive
Design
Auto-Detect
Mobile Web App
Native
Mobile App
Cost $ $$ $$ $$$
Repurpose Web Content ✔ ✔ ✔ ✔
Custom Mobile Graphics ✔ ✔
Requires Internet ✔ ✔ ✔ DL & Sync
Toggle Mobile/Full Site ✔ ✔
Auto Omnichannel ✔ ✔
App Format ✔ ✔
Mobile Location-Aware ✔ ✔
Access Phone/Camera ✔ ✔
Client/Server App Sync ✔
Complex Algorithms ✔
App Download Required ✔
Download Monetization ✔
@Captavi

12. Picking your mobile
features has to be
based on identified
value in the field, not
the office.
@Themoleskin

13. Identify the goals you are trying to reach
1
2
Reduce waste
Whether it’s time, money, resources or simply duplicated effort, one of the
drivers of enterprise software initiatives is waste reduction.
Increase return on investment
Employee time and investment in the software are both areas that
enterprise software is intended to increase the ROI.
Productivity gains
Through reduced dependency on manual or outdated processes,
duplicated efforts companies seek productivity gains.
3
For most enterprises the goals for mobile software fall in to 1 or more of
these broad categories. The questions is how well do these goals map to
the reality of the people using your software?
@Themoleskin

14. Align your goals with user reality
1
2
Your adoption will drop if it’s hard to use
If the goal of the implementation is to increase employee efficiency, the
software should seek to remove as many of the roadblocks between the
employee and “getting the job done”.
Largely because they will find work alternatives
If they can’t get it done with the software employees may revert to legacy
methods or worse create undocumented work arounds.
@Themoleskin

15. Align mobile strategy to audience strategy
IT’S PORTABLE
Software on a portable
device such as a
smartphone, tablet,
eReader, or any other
device that users can
easily take with them and
use in any context.
IT’S CONTEXT DRIVEN IT’S NEEDS ORIENTED
mobility
intimacy
immediacy
location
device
useful
usable
desirable
+ +
Mobile users can find themselves in just about any imaginable location and
situation. Their mobile should help them with both expected and
unexpected situations and can be critical to their job.
@Themoleskin

16. Align to a strategic “proto-persona”
MOBILE
FIRST
TECHNOLOGY
DEVOTEE
SOCIAL
ANIMAL
MOBILE
LIFESTYLE
“Mobile is
my primary
access point”
“I crave the
latest technology
and apps”
“I love social
interaction &
connection”
“I use mobile
to solve
problems”
Skeleton users to guide the selection of core functionality
@Themoleskin

17. Find a ideal lightweight set of features
Audience needs probably won’t be a simple list of features. It can be
determined by examining how often it will be used, the level of urgency and
the type of work being done.
@Themoleskin

18. Align functionality to audience strategy
INFREQUENT
USE
REPETITIVE
USE
USED FOR
UTILITY
USED FOR
ENTERTAINMENT
URGENT
TASK
NON-CRITICAL
TASK
How often will it be used?
What will it be used for?
How important is task completion?
Mobile tasks are not created equally. Make sure to align the audience
needs to a contextual feature that solves that need.
@Themoleskin

19. WEARABLE GESTALT
Joel Tarver
Senior Manager Digital Marketing
Baker Hughes
@joeltarver

20. 20
@joeltarver

21. @joeltarver

22. 22
@joeltarver

23. @joeltarver

24. @joeltarver

25. @joeltarver

26. 26
Patent Pending.
Copyright 2014 Baker Hughes
All rights reserved.
@joeltarver

27. BHI Company Confidential - Not for Distribution
Patent Pending.
Copyright 2014 Baker Hughes
All rights reserved.
@joeltarver

28. BHI Company Confidential - Not for Distribution
Patent Pending.
Copyright 2014 Baker Hughes
All rights reserved.
@joeltarver

29. 29
BHI Company Confidential - Not for Distribution© 2013 Baker Hughes Incorporated. All Rights Reserved.
Patent Pending. Copyright 2014 Baker Hughes All rights reserved.
@joeltarver

30. 30@joeltarver

31. What’s Next in Tech
In The Lab Today,
In The Workplace Tomorrow
@JustonWestern

32. Meaningful Body-Worn Sensors & DisplaysCollecting & Presenting Data About You & Your Environment
Device Proliferation Accelerates
Harvesting more data in more ways,
then making sense of that data for
relevant presentation in the moment.
Oxygen, Blood Sugar, Heart Rate
Glasses, Watches, Clothing
Device Contextual Continuity
@JustonWestern

33. Mind-Fooling Virtual SimulationsCreating Field-Like Experiences For Immersive Training or Risk Avoidance
A Virtual-First Workforce
Moving from physical, to digital, to
virtual as a primary means for training,
socializing & even doing the job.
Inexpensive, High Quality Hardware
Motion Paired with Simulation
Hacking Sense of Self
@JustonWestern

34. Smartphone Stays Center Of Your UniverseActs As Hub To Your Orbiting Network Of Apps & Bluetooth Devices
The World From & To Your Pocket
The remote control for your life also
becomes the epicenter of your passive
data collection activities.
Shrinking MEMS multiply
More Devices Graduate to “Smart”
From Body, To Phone, To
Cloud, To Sky
@JustonWestern

35. “We always overestimate the
change that will occur in the next
two years, and underestimate the
change that will occur in the next
ten. Don’t let yourself be lulled into
inaction.”
- Bill Gates
@JustonWestern

36. Questions
Tweet questions to @dnongbri with #EDSHouston
#EDSHouston
@EDS_Houston
@EDS_Houston