Meet Susie. Her organization has an online community. Her community members were not engaging and activity was starting to drop off. Rather than throw in the towel, Susie decided to analyze community health metrics to determine where to devote her attention. View the full SlideShare to see the fate of our heroine!

1. Community Rx:
Monitoring and Improving the
Health of Your Online Community

2. Susie’s company just launched their
first online community.

3. They emailed everyone
in their database, took
out some online
advertising, spread the
word through a press
release and mentioned
it on Twitter and
Facebook.

4. But after an initial flurry of interest,
signups have come to a halt.
Community Registrations

5. Most of the users just aren’t
engaging with the content.

6. After just 6 months,
Susie’s manager was
considering scrapping
the community.

7. But Susie wasn’t ready
to so easily throw in
the towel.

8. She knew the value an engaged
community could bring to her
company’s business.
Community Engagement
>
Brand Loyalty
>
Profits!

9. That’s why she conducted a
community health check.

10. First, why weren’t
people filling out the
intake form?

11. First, why weren’t
people filling out the
intake form?
Were unregistered users
able to access too much
content?

12. First, why weren’t
people filling out the
intake form?
Were unregistered users
able to access too much
content?
Did the registration
page make it clear what
the benefits were for
registered users?

13. Second, Susie took her community’s pulse.

14. Second, Susie took her community’s pulse.
By mapping out new
and existing members’
current activities, she
had a better picture of
current engagement
levels.

15. Next, Susie compared current usage
to the past 3 months.

16. Next, Susie compared current usage
to the past 3 months.
Existing users were
slowing down in their
activity.

17. Community content
creation—from
discussions to
suggestions to user
created content
submissions—were
all flat.

18. Community content
creation—from
discussions to
suggestions to user
created content
submissions were
all flat.
…But there were some
bright spots.

19. A small core of
passionate community
members were
engaging with
every post.

20. A small core of
passionate community
members were
engaging with
every post.
Sometimes even
before Susie had a
chance to reply.

21. And even the users who
weren’t actively creating
content were logging in
a few times per week to
see what was new.
LOGIN NOW!
Username
JoeMaximus12
Password
************
Login

22. And even the users who
weren’t actively creating
content were logging in
a few times per week to
see what was new.
LOGIN NOW!
Username
JoeMaximus12
Password
************
And that frequency kept
increasing each month.
Login

23. And even the users who
weren’t actively creating
content were logging in
a few times per week to
see what was new.
LOGIN NOW!
Username
JoeMaximus12
Password
************
And that frequency kept
increasing each month.
Susie bet her boss
wasn’t aware of that.
Login

24. The community members wanted to
engage with the community.

25. The community members wanted to
engage with the community.
And Susie was determined to figure
out how to best support them to
make that happen.

26. With the results of her community’s health check
in hand, Susie built an engagement plan
targeting her existing users.

27. And her #1
recommendation was
formalizing the role of
community manager –
and raising her hand to
take it on.

28. engagement
After 1:1 outreach to her community’s influencers, and
working to improve areas she identified as needing
some TLC, the next month’s engagement rates started
climbing up.
time

29. …And now Susie knew
what signs to watch for,
to ensure the community
wasn’t in critical
condition again.

30. And Susie’s community grew
healthily ever after.

31. For help with assessing
and improving the
health of your online
community, download
our free e-book “A
Health Check for Your
Online Community”

32. ABOUT DNN
DNN provides a suite of solutions for
creating rich, rewarding online experiences
for customers, partners and employees.
Our online community solution is
called Evoq Social. Visit our website
to learn more.