Branded customer communities are gold mines of opportunity for any marketer. And yet, many marketers avoid participating for fear of alienating the community with too much self-serving content. Perhaps they had a negative experience and were not well-received by the community for any number of reasons. But if done in the right spirit of learning and collaboration, marketers can unlock all kinds of value with branded customer communities. Learn 21 incredibly valuable ways that branded communities can help marketers.

1. Turn community members
into qualified leads.
MARKETERS CAN USE
BRANDED COMMUNITIES
INCREDIBLY
VALUABLE WAYS
This list is taken from The Online Community Playbook by TOPO and DNN. Download it here http://ow.ly/uJ7tZ
To learn more about the power of branded communities, read the DNN blog at www.dnnsoftware.com/blog
Branded customer
communities are gold mines of
opportunity for any marketer.
And yet, many marketers avoid
participating for fear of alienating the
community with too much self-serving
content. Perhaps they had a negative
experience and were not well-received
by the community for any number of
reasons.
But if done in the right spirit of
learning and collaboration,
marketers can unlock all
kinds of value within
branded customer
communities.
Generate revenue by..
creating demand in
the community.
Build your email database
by asking members
to subscribe.
Create a deeper sense
of engagement with
your brand.
Promote upcoming events.
Share customer insights
from the community with
your sales organization.
Create a bigger buzz
by making major
announcements in
the community.
Create content that
attracts new visitors and
members.
Build relationships with
customers and develop
references.
Encourage members to
assist and help one another.
Host webinars for
the community.
Crowdsource great
original content from
your community.
Have executives brief
members on key topics.
Encourage members to
share content on social sites.
Collaborate with customers
on new product ideas.
Gather product feedback
from community members.
Let customers, prospects,
employees and partners
connect.
Create greater brand
affinity via the community.
Identify your best brand
advocates.
Boost organic rankings
with keyword-rich
content the community
creates on your site.
Have members beta test
new products and services.
L
EAD GENERATIO
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EVENUE GROW
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BOUND MARKETI
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AIL MARKETIN
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USTOMER SUPPO
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VENT MARKETIN
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SA
LES ENABLEMEN
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CUS
TOMER ENGAGEM
ENT
SOCIAL SHARING
PR
&
ANNOUNCEME
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TS
ONLINE EVENTS
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NTENT CREATIO
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P
RODUCT IDEATIO
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EX
ECUTIVE BRIEFIN
GS
P
RODUCT FEEDBAC
K
P
RODUCT TESTING
BRAND AFFINITY
P
EER NETWORKIN
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REFER
ENCES & TESTIM
O
NIALS
B
RAND ADVOCAC
Y
SEO