The goals of this presentation is to: Increase parental awareness and knowledge of social media: educate, empower, share, enforce Discuss cyber-safety and digital literacy Support social networking best practices to keep kids smart and safe online

1. Social Media for Parents
Doreen Nicastro
Social Media Strategist
Nicastro Consultants
doreen@nicastroconsultants.com

2. The Social Media Revolution
Web 1.0 consumer
Web 2.0 consumer, producer, entertainer,
entrepreneur, communicator and
collaborator
Smart Phones
800
Million users2011
Social Media
Ecommerce
Brochureware
1994
Global Internet Users
1998
2000
2003
2006
2009
2013
77M
400M
500M
1000M
1400M
7.1 B

3. 
Increase awareness and knowledge of social media:
educate, empower, share, enforce

Discuss cyber-safety and digital literacy

Support social networking to keep kids smart and
safe online

Share social media and networking best practices

4. Children’s Future- it’s about security
“ Children
and young teens are especially
vulnerable to the dangers that may lurk in
the online environment. Now is the time we
put children's privacy laws on the books,
including an 'eraser button' tool for parents
and children so that what kids say online
does not come back to haunt them when
they apply for college or jobs.”
Senator Ed Markey
http://www.multichannel.com/policy/markey-concerned-about-newfacebook-policy-teens/146133 October: 2013.

5. LOL=
LaughOutLoud
OMG=
Oh my God
RUH=
R U horney
PIR=
Parent in room
GNOC=
Get naked on camera

6. 
Empower by teaching to balance distractions

Filter and control vs. fostering independence, critical
thinking and decision making

Demonstrate the importance of intention and
resulting consequences

Facilitate –cyber expectations, boundaries and limits

7. 1.
How does it affect my privacy?
2.
How does it affect my time?
3.
How does it affect my reputation?
4.
How does it affect my friendships?
Start a
conversation

8. 1.
2.
3.
4.
If you are not careful you can give too much
information
Sharing email, birth date and maiden name can
lead to identity theft.
Once something is posted, it’s public domain
“Friends only” no control over what will be
done with the information
Confidentiality
matters!

9. 1.
2.
3.
4.
5.
It can be distracting
Too many games, tests, music, videos and
friends status to check
Side tracked by links and advertisements
Too many online activities take away from
home work and other responsibilities
Integrate a disconnect time into a routine
Time
management
skills

10. 1.
2.
3.
4.
What you say, post, who follows you and
comments has impact on your brand/image.
Written words cannot be taken away
Photographs with comments describe character
It’s difficult to repair a reputation once it’s been
damaged
Brand
management

11. 1.
2.
3.
4.
5.
Friends influence how you think and act
Make sure to friend people who share your
values and interests.
Friends added to your profile demonstrates
those who you associate.
What do you do when objectionable discussions
are taking place?
Your interactions show your character
Friends are
your brand
ambassadors

13. http://facebook-parental-controls-review.toptenreviews.com/30-statistics-about-teens-and-social-networking.html

14.  Account Settings
 Name, Username, DOB
 Email, Security Question
 Privacy Settings
 Profile
 Contact
 Applications
 Search
 Block List

15. 


Wall-A place where different friends can post information,
images and links to a user's profile
Info - A place on within a user's profile containing personal
information such as interests, photographs, networks, birthday
information, etc
Photos - Pictures that are 'tagged' or 'untagged' on facebook,
linking an individual or group in a photograph to a specific
facebook profile or group

16. 




News Feed-A hub of recent activity submitted by the
individual's network
Messages - Similar to an e-mail account, a medium of
exchanging messages between individuals and groups
Events - An application that allows a user to invite friends to
an event that is organized conveniently through Facebook
Friends - Users who have accepted mutual access to each
other's profile
Chat-users who can talk simultaneously with friends who are
on facebook

17. 



Applications - Additional features on Facebook where users
can connect and share information, goods and services
Games - Popular games such as Farmland allow users to play
games on facebook
Ads and Pages - Vendors can advertise products and services
on facebook
Groups - A place where users can connect to form groups
about ideas, common interests, beliefs, etc.

18. 





Minimum age is 13
Set up accounts with your kids
Create usernames & passwords document
Implement privacy settings
Talk about privacy and a values-based approach to
social networking
Decide together on ground rules

19. 

Discuss ‘friending’ its value and meaning
Friend your kid’s Facebook and other SM sites
◦ Address their objections




Join your child’s FB groups
Regularly review their wall, posts and photos
Make sure they friend people they know personally
Meet and engage with kids where they live

20. 
Set the tone and expectations around technology
◦ It’s a privilege not a right!






Communicate core values with technology use
Define a use/time contract with your child
Determine consequences together when contract is
broken
Decide on screen technology free time and zones
Teach the value of time and balancing distractions
Talk to other parents about collaborating on
expectations

21. Cyber Literacy-best software is our brains
 Children should be taught media-cyber
literacy
 Create primary skills based on age and
appropriate content
 Define essential components:
 Interpretation-fact from fiction
 Critical thinking-impact of postings
 Security and privacy competencies

22. Email:
doreen@nicastroconsultants.com
Website:
www.nicastroconsultants.com
Twitter:
http://twitter.com/nicastrod
Facebook Business: https://www.facebook.com/NicastroConsultants
LinkedIn Profile: http://www.linkedin.com/in/doreennicastro
LinkedIn Business: http://www.linkedin.com/company/nicastro-consultants
Doreen Nicastro
Certified social media strategist
Consultation and training services
Constant Contact solutions provider