Design and Decline of Dancing as a Social Norm
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The document discusses the decline of dance as a social norm. It argues that there was a shift from being a participant in dance to being a spectator of dance. This was caused by having too many dance options available and other forms of entertainment becoming easier. The document also discusses three factors that can strengthen or weaken social norms: outcome expectations, group identity, and ego involvement. It analyzes how these factors contributed to the decline of dance as a social norm from the pre-1980 period to the post-1980 period.
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Design and Decline of Dancing as a Social Norm
- 1. Design & Decline: Dance as a Social Norm David Ngo Andrew Zimmerman
- 2. The Team
- 3. Takeaways Interest in social norms Simplicity & Social Norms 3 Ways to Strengthen Norms
- 4. Design & Decline: Dance as a Social Norm Shift from Participator to Spectator
- 5. Shift from Participator to Spectator Having Too Many Options Design & Decline: Dance as a Social Norm
- 6. Shift from Participator to Spectator Having Too Many Options Other Forms of Entertainment Became Easier Design & Decline: Dance as a Social Norm
- 7. Shift from Participator to Spectator Pre 1980: Post 1980
- 12. Too Many Dance Options
- 13. Too Many Dance Options
- 14. Too Many Dance Options
- 15. Too Many Dance Options
- 16. Too Many Dance Options
- 17. Other Forms of Entertainment Became Easier
- 18. Other Forms of Entertainment Became Easier
- 19. Other Forms of Entertainment Became Easier
- 20. Other Forms of Entertainment Became Easier
- 21. Other Forms of Entertainment Became Easier
- 22. 3 Factors that Strengthen & Weaken Social Norms
- 23. 3 Factors that Strengthen & Weaken Social Norms Outcome Expectations
- 25. 3 Factors that Strengthen & Weaken Social Norms
- 26. 3 Factors that Strengthen & Weaken Social Norms Group Identity
- 28. 3 Factors that Strengthen & Weaken Social Norms
- 29. 3 Factors that Strengthen & Weaken Social Norms Ego Involvement
- 30. Shift from Participator to Spectator Pre 1980: Post 1980
- 31. 3 Factors: Social Norms & Decline of Dance Shift from Participator to Spectator Having Too Many Options Other Forms of Entertainment Became Easier
- 32. Design & Decline: Dance as a Social Norm David Ngo Andrew Zimmerman dngo11@stanford.edu andrewz1@stanford.edu
Editor's Notes
- Soul TrainAmerican Bandstandhttp://youtu.be/FkleiqrWji0?t=1m33s<iframe width="420" height="315" src="http://youtu.be/krrFY4hdwc4?t=9m48s" frameborder="0" allowfullscreen></iframe>
- high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined
- high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined
- high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined
- high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined going from this to this
- Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
- Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
- Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
- Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
- Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
- MoviesConcertsSporting EventsTelevision
- MoviesConcertsSporting EventsTelevision
- MoviesConcertsSporting EventsTelevision
- MoviesConcertsSporting EventsTelevision
- MoviesConcertsSporting EventsTelevision
- belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
- belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
- high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined going from this to this
- belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
- belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
- You can get socially accepted by doing less than; so why exert more effort?
- Mental model of who we are …. “Can I see myself doing X behavior?” Am I like a person who dances?
- Mental model of who we are …. “Can I see myself doing X behavior?” Am I like a person who dances?
- Macarenav.s. dancing with the stars
- Outcome expectationsGroup IdentityEgo Involvement