2. SEO(Search Engine Optimization)
search engine optimization or SEO has been defined in a
hundred ways by different internet marketers. Some will say
that these techniques are used to index the pages of websites
and improve their crawling ability. And few others have
recreated that it is a strategy for increasing search traffic to
any particular page or website.
3. The Importance of SEO
If you have a website, blog or online store, SEO can help
your business to grow and meet the company objectives.
Search engine optimization is important because, Users trust
search engines and having a presence in the top positions for
the keywords the user is searching, increases the web site's
4. Scope of SEO in Future
Online industry is growing day by day and SEO is
playing an important role in bringing visitors to the
website. And all the companies are spending a great sum
in SEO. It's one of the most happening areas and there
are a good number of job opportunities in this field.
We can learn SEO from digital marketing institutes
within 2 or 3 months.
6. Search engines have two major
functions: crawling and building an
In the SEO world, crawling means
following your links and “crawling”
around your website. When bots come
to your website (any page), they follow
other linked pages also on your
GoogleIndexing is a process of adding
webpages to google search.
9. Keyword research is one of the main aspects of SEO. your
websites should target the correct keywords to the right
audience that is likely to be interested in your product or
10. Process of SEO
It can be frustrating and time consuming but it usually takes 4 to 6
months for a website to build authority and gain trust flow within
12. Why focus on Website Structure?
SEO friendly website structure ensures smooth
navigation path for better user experience and help
google crawlers to index the content within webpage.
On-page SEO includes optimizing internal
elements of individual webpage i.e. all the technical
modifications within the code, images, text, internal
link structure, meta tags, bread crumb navigation &
design of a webpage
13. On-page SEO specifics:
Meta Tags(Meta Title/Description/Keywords).
Page Titles(Keyword Rich Title with modifiers).
Creating Useful, High Quality & Unique Content.
Using relevant Sub Headers & Body Tags.
Focus on Keyword Density.
Image Optimization(Using image Alt tags).
Cross-linking Internal pages.
Making Mobile friendly page design.
14. Off-page SEO
Off-page SEO refers to external activities
performed to improve ranking of webpage within SERPS.
Off-page SEO techniques include external link building,
increasing brand awareness, promotional methods, brand
mentions and all social activities performed within social
It is important to identify your potential
competitors in the industry to establish overall SEO
strategycto stay ahead of the game.
By using robots.txt, webmasters can indicate to search
engines which areas of a site they would like to disallow
bots from crawling.
Search Engine: Google,Bing,,yahoo,Yandex
All this search engines have their own web crawlers or bots
or spiders which will crawl the website and index them in
User-agent: [user-agent name]
Disallow: [URL string not to be crawled]
18. Blocking all web crawlers from all contents:
The "User-agent: *" means this section applies to all robots. The
"Disallow: /" tells the robot that it should not visit any pages on the
site.To allow a single robot:
And these files should save as “robots.txt”
20. Sitemap Protocol
Sitemaps are an easy way for webmasters to
inform search engines about pages on their sites that are
available for crawling. In its simplest form, sitemap is a
xml file that lists URLs for a site along with additional
metadata about each URLs so that search engines can
more intelligently crawl the site.
23. 301 Redirect
A 301 redirect is a permanent redirect from one URL to
another. 301 redirects send site visitors and search engines
to a different URL than the one they originally typed into
their browser or selected from a search engine results page.
24. Google Analytics
In Order to track the user activities in our website
Advantages of Google Analytics :
1. We can create goal
2. It provides user informations like
age,location,browser details,from which OS,screen
25. Google search console
Google Search Console is a free service by Google that
helps you maintain and monitor your site's presence in
Google Search results. It allows webmasters to check
indexing status and optimize visibility of their websites.
In order to analyze the interaction between google and
our website we can use search console.
26. Black hat vs White hat Techniques
Black hat SEO refers to techniques and strategies
used to get top-level search rankings.
That focuses on only search engines and not a human
White hat SEO refers to the use of techniques and
strategies that focus on a human audience opposed to
a search engine and completely follows search engine
rules and policies.