ارسلان شورابی راجع به تجربه همکاری برند کشمون با ایرانسل صحبت کرده است. تجربه کارکردن یک برند کوچک با یک برند بزرگ، چیزی است که برای بسیاری از دیجیتال مارکترها جذاب است.
6. First
connection
FIND CONTRACTORS
They can be found in related industries companies.
MANAGER'S & MENTOR'S CONNECTIONS
A message from CEO performs better
LINKEDIN
Search with filter on company page
8. CHALLENGES
- Decrease the quantity of your requests
- Increase the quantity of your offers
- If you ask for guaranties, they will do
the same (at least!)
- Use their awareness for your awareness
not for engagement, sales and ...
- Note everything (agenda)
Or every agreements will be collapsed!
9. We need to be promoted on publisher websites like: ...
We need to be promoted on most installed apps like: ...
We need to be promoted on the best social medias like: ...
We need to be promoted on most relevant KW on G-ads like: ...
...
We need a TTL campaign with
different medias with high
traffic/engagement
Decrease the quantity of your requests
11. FIRST OFFER
This will makes people to
do the first and main
step of campaign
URGENCY
If there is an urgency for
it, they will more
probably to do it!
LOVE IN THE FIRST
IMPRESSION?
Email/phone number for
users who won't do the
action in first impression
12. Gamifiy it!
GAMIFICATION IS NOT THE
CORE VALUE
It's a booster soloution.
Users find this limitation as a reward
for them self. A reward that
everyone can't achieve.
15. Execution
REPORTS
Detail base & data
driven?
AIDA FU(CTA)NNEL
CTA has to be upper
than fold
OFFER
CONCERNS
Don't forget CPA/LTV
GIANT IMPRESSION
Giants company doesn't
want to be bold.