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ارائه ارسلان شورابی در شانزدهمین دورهمی در مسیر بازاریابی دیجیتال

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ارسلان شورابی راجع به تجربه همکاری برند کشمون با ایرانسل صحبت کرده است. تجربه کارکردن یک برند کوچک با یک برند بزرگ، چیزی است که برای بسیاری از دیجیتال مارکترها جذاب است.

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ارائه ارسلان شورابی در شانزدهمین دورهمی در مسیر بازاریابی دیجیتال

  1. 1. Keshmoon & irancell Campaign ARSALAN SHOURABI DIGITAL MARKETING MANAGER KESHMOON
  2. 2. COMMERCIAL MANAGEMENT BACHELOR  (IMI) DIGITAL MARKETER, BLOGGER, BUSINESS &  CAMPAIGN REVIEWER, MEMBER OF IRAN GAMIFICATION  ASSOCIATION, CONSULTANT Who is Arsalan?
  3. 3. Today's Discussion Why giants like corporate with SMEs? How to connect for 1st time? Negotiation & Challenges Campaign design Execuetion
  4. 4. We would share it in our website, instagram and all stuff that we have WORST OFFER THAT YOU COULD SEND! DISCUSSIONOUTLINE Purpose
  5. 5. First connection
  6. 6. First connection FIND CONTRACTORS They can be found in related industries companies. MANAGER'S & MENTOR'S CONNECTIONS A message from CEO performs better LINKEDIN Search with filter on company page
  7. 7. Know their weakness, know their adopted child! Negotiation
  8. 8. CHALLENGES - Decrease the quantity of your requests - Increase the quantity of your offers - If you ask for guaranties, they will do the same (at least!) - Use their awareness for your awareness not for engagement, sales and ... - Note everything (agenda) Or every agreements will be collapsed!
  9. 9. We need to be promoted on publisher websites like: ... We need to be promoted on most installed apps like: ... We need to be promoted on the best social medias like: ... We need to be promoted on most relevant KW on G-ads like: ... ... We need a TTL campaign with different medias with high traffic/engagement Decrease the quantity of your requests
  10. 10. Campaign design SIMPLICITY IS THE MAIN KEY Users are not so clever, don't confuse them.
  11. 11. FIRST OFFER This will makes people to do the first and main step of campaign URGENCY If there is an urgency for it, they will more probably to do it! LOVE IN THE FIRST IMPRESSION? Email/phone number for users who won't do the action in first impression
  12. 12. Gamifiy it! GAMIFICATION IS NOT THE CORE VALUE It's a booster soloution. Users find this limitation as a reward for them self. A reward that everyone can't achieve.
  13. 13. Generally: Conversion/impression
  14. 14. 1 2 3 4 5 2.5 2 1.5 1 0.5 0 Keshmoon: Conversion/impression
  15. 15. Execution REPORTS Detail base & data driven? AIDA FU(CTA)NNEL CTA has to be upper than fold OFFER CONCERNS Don't forget CPA/LTV GIANT IMPRESSION Giants company doesn't want to be bold.
  16. 16. Myirancell 65.6% varzesh3 33.2% Direct 0.6% Reports SESSIONS= +80K SESSION NEW USERS= +50K PAGE/SESSION= 1.3 SOURCE: GOOGLE ANALYTICS

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