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The Death of 
Lorem Ipsum 
Dave Olsen, @dmolsen 
Confab Higher Ed 2014 
https://flic.kr/p/ghzKTV
I. HENRY LELAND
https://flic.kr/p/5wwGMW
https://flic.kr/p/7a482k
picture of dewar trophy with a baby 
* baby not included
The Death of Lorem Ipsum & Pixel Perfect Content
Interchangeable Parts
Changing Perspective 
Instead of building individual cars 
Henry Leland built a system that 
could be used to build cars.
https://flic.kr/p/KWzCt
We’re not designing pages, we’re 
designing systems of components. 
- Stephen Hay, @stephenhay
II. BRINGING SYSTEMS TO LIFE 
https://flic.kr/p/3muahW
It starts with communication...
DESIGN FRONT-END BACK-END 
courtesy Ben Callahan, Sparkbox 
THINK ABOUT 
USERS 
THROW IN 
SOME CONTENT 
LAUNCH! 
Linear Workflow
Design 
Development Content
Lorem ipsum dolor sit amet, 
consectetur adipiscing elit. 
S e d u t e l i t m a t t i s , 
consectetur odio eu, volutpat 
felis. Interdum et malesuada 
fames ac ante ipsum primis 
i n f a u c i b u s . P r a e s e n t 
hendrerit dolor non cursus 
sollicitudin. 
Suspendisse ultricies urna 
vel risus scelerisque, in 
congue risus porttitor. Sed et 
tortor a tortor placerat 
ullamcorper. Mauris nec 
egestas purus.
Content first. 
Mobile first. 
Performance first. 
Whatever first. 
Ultimately, we want our 
skills to be valued.
Creation is a shared activity. 
- Bermon Painter, @bermonpainter 
https://flic.kr/p/oqSLxR
“1 Deliverable” Workflow 
CONTENT UX 
BACK-END DESIGN 
FRONT-END 
courtesy Ben Callahan, Sparkbox
Lorem ipsum dolor sit amet, 
consectetur adipiscing elit. 
S e d u t e l i t m a t t i s , 
consectetur odio eu, volutpat 
felis. Interdum et malesuada 
fames ac ante ipsum primis 
i n f a u c i b u s . P r a e s e n t 
hendrerit dolor non cursus 
sollicitudin. 
Suspendisse ultricies urna 
vel risus scelerisque, in 
congue risus porttitor. Sed et 
tortor a tortor placerat 
ullamcorper. Mauris nec 
egestas purus.
Design 
Development Content
BENEFIT #1: 
ENCOURAGES COMMUNICATION 
https://flic.kr/p/noPcc6
III. IDENTIFYING PATTERNS 
https://flic.kr/p/4zzKee
A pattern describes a problem that occurs 
over and over again in our environment, 
and then describes the core of the solution 
to that problem, in such a way that you can 
use this solution a million times over... 
- Christopher Alexander
Pattern Example
Pattern Example
Other Possible Patterns 
Testimonials 
Infographics 
Degree Information 
Calendar Events 
Blog Posts 
Social Media 
Profiles 
Navigation 
Brand Usage
Elements of a Pattern: 
Presentation + Mark-up + Content 
https://flic.kr/p/5ApPy1
It’s a tight relationship... 
http://flic.kr/p/6DxS9D
...that blurs the line between 
code & content. 
https://flic.kr/p/6hrhmN
Project Kick-off 
https://flic.kr/p/hP6gZk
The Death of Lorem Ipsum & Pixel Perfect Content
Time for Research 
https://flic.kr/p/af87dG
star t 
Content Design 
https://flic.kr/p/fqEKy6
Content Audits & Inventories 
http://flic.kr/p/6DhBCd
Finding the balance between 
legacy & aspirational ideas. 
https://flic.kr/p/axKd6X
Authentic content is our raw material. 
https://flic.kr/p/fxfhdH
collect 
archetypical AND edge cases
courtesy of Sara Wachter-Boettcher
Legacy Content We Have 
User’s Journey 
Aspirational Content We Need 
courtesy of Sara Wachter-Boettcher
Content Priority Guide 
bit.ly/10zaQAZ 
courtesy of Emily Gray, Sparkbox
Patterns can help us find 
the holes in our content. 
patterns lead to realistic expectations. finding holes in 
process and content 
https://flic.kr/p/dsabfj
Interface Inventories 
bradfrost.com/blog/post/interface-inventory/ 
Breaking Down the Page
Develop Simple Lists 
https://flic.kr/p/8QzzeL
Breaking Down Wireframes
Beware of using 
Photoshop too much.
Design isn’t Photoshop. Design is the aggregate 
of all these different things we can do to make 
sure that our intentions are communicated... 
- Chris Cashdollar, @ccashdollar
IV. BRINGING IT TOGETHER 
https://flic.kr/p/4zKBWz
Compare Notes
Patterns should answer the question, 
“What is this enabling?” 
https://flic.kr/p/8vT9yB
BENEFIT #2: 
A SHARED VOCABULARY 
https://flic.kr/p/8nUAA1
V. BUILDING PATTERNS 
https://flic.kr/p/9N3eVT
Design & build in the final medium: the browser.
stand-in slide 
FLUID LAYOUT ANIMATION
CONTENT-BASED BREAKPOINTS: LINE LENGTH RULES
Allows for layering of technology. 
https://flic.kr/p/8E4Bi4
Speeds up deploying new solutions. 
https://flic.kr/p/6DDvQP
The real content. 
The real design. 
The real medium. 
https://flic.kr/p/6REPbC
Many “1 Deliverable” Workflows 
CONTENT UX 
BACK-END DESIGN 
FRONT-END 
CONTENT UX 
BACK-END DESIGN 
FRONT-END 
BACK-END DESIGN 
workflow graphic courtesy Ben Callahan, Sparkbox 
CONTENT UX 
BACK-END DESIGN 
FRONT-END 
CONTENT UX 
BACK-END DESIGN 
FRONT-END 
CONTENT UX 
FRONT-END 
CONTENT UX 
BACK-END DESIGN 
FRONT-END
Pattern 1 / Week 1 
W W R T A 
Pattern 2 / Week 2 
W W R T A 
Pattern 3 / Week 3 
W W R T A
BENEFIT #3: 
FOCUS 
https://flic.kr/p/b4qFiP
VI. TESTING PATTERNS 
https://flic.kr/p/nNZRV
Client Resistant up to 30m under water 
https://flic.kr/p/pparaR
This video can be found at: 
http://dmolsen.com/confab-demo.mov
Visual Regression Example: Before 
siteeffect.io
Visual Regression Example: After 
siteeffect.io
Visual Regression Example: Comparison 
siteeffect.io
BENEFIT #4: 
TESTING & PRECISION 
https://flic.kr/p/fUZgov
VII. SHARING PATTERNS 
https://flic.kr/p/a9tDjq
Tiny Bootstraps for Our Organizations
Should a shared pattern 
have only one look?
Verde Moderna by Dave Shea
Garments by Dan Mall
Steel by Steffen Knoeller
Fountain Kiss by Jeremy Carlson
One base. Many looks.*
BENEFIT #5: 
REUSABLE & SHAREABLE 
https://flic.kr/p/8VFcEM
VIII. EXTENDING PATTERNS 
https://flic.kr/p/a9hujz
We’re Really Good at Building Silos 
Admissions 
Majors 
Profiles 
Infographics 
College Dept. Program
Content-Focused Patterns? 
Admissions 
Majors 
Profiles 
Infographics 
College Dept. Program
The Death of Lorem Ipsum & Pixel Perfect Content
a friendly reminder... 
It’s Create Once. NOT Write Once. 
or else it’d be called WOPE
The Death of Lorem Ipsum & Pixel Perfect Content
IX. WRAPPING IT UP 
wrapping it up 
https://flic.kr/p/MH6U3
Patterns are our building blocks 
for creating content & design 
systems. They can help...
Start Conversations 
https://flic.kr/p/fH7Fhk
Build Better Teams 
https://flic.kr/p/dycn8
Create a Shared Vocabulary 
https://flic.kr/p/8nUAA1
https://flic.kr/p/7VHwy6
Test Our Work 
https://flic.kr/p/4n7GTV
Reuse Our Work 
https://flic.kr/p/7Corhv
By using patterns we can marry 
aspirational goals to authentic content 
https://flic.kr/p/3k3oQK
Systems & patterns can help ensure 
that we don’t get stuck with...
picture of dewar trophy with a baby 
* baby not included
Exterminate the Ipsum!
Thank You for Listening 
Questions?
A big “Thank you!” to the 
following folks for their insights: 
Jason Grigsby 
@grigs 
Sara Wachter-Boettcher 
@sara_ann_marie 
Emily Gray 
@emilykgray 
Jeff Eaton 
@eaton 
Matt Lindsay 
@lindsam8 
Cyd Harrell 
@cydharrell
@dmolsen 
dmolsen.com
Thank You for Listening 
Questions? 
“My God - it’s full of patterns!”

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