Writefor media ucsd_ext_spring12_2
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Writing in the Media Environment: know how journalists work so they can help you gain exposure for you or your organization.
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Writefor media ucsd_ext_spring12_2
- 1. Writing for Media Session #2: Writing in the Media Environment UCSD Extension Spring 2012
- 2. News culture • Accuracy • Efficiency • Processes • Deadlines • Ethics
- 3. Accuracy • Spell names correctly (follow up!) • Quote sources correctly (follow up!) • Check it out (follow up!) • Do the math (follow up!)
- 4. Verification/Attribution • The mayor said... • According to the police report... • The grand jury’s report will be announced... • “Disneyland rocks,” said Mickey Mouse. • According to Pele, Brazil will win. • “Sony makes great TVs,” states JLo.
- 5. Info, Not Opinion • Facts — verifiable info • Opinion — someone’s beliefs • Can include — source’s opinion • Cannot include — your opinion (writer’s)
- 6. Simplicity • Simple words (don’t get fancy!) • Simple sentences (easier for the reader) • Paragraphs (3 sentences or 100 words)
- 7. Clarity, Coherence, Context • Simplicity • Logical — supports larger idea of story • Enough but not too much info
- 8. Audience • Who will be reading this? • What do they need to know? • Why do they need to read this? • What can they use from the story?
- 9. Deadlines • Learn to write quickly (timed exercises) • Newspapers (for set print time) • Broadcast (for set air time) • Web (for set posting time)
- 10. Reporting • Gather info and write • How? • When? • Where? • Good info from good sources
- 11. Observation • See what happens (events, disasters, etc.) • What is significant? • Be in position to see what you need to see • Generally, don’t participate in events
- 12. People • Most info comes from people (interviews) • Credible sources have reliable info • Quotes bring credibility to stories • quote personality, not data or stats
- 13. Interviewing • Step 1: What info is needed? • Step 2: Prepping for the conversation • research • compose appropriate questions • Be sensitive with sources who aren’t willing to give info
- 14. Questions • Closed-ended questions (Yes or no) • Open-ended questions • Hypothetical questions (What if?) • Agree/Disagree questions • Probes (follow ups) • Personal questions (middle or end)
- 15. Records • Stored information (court records, police reports, accounting files, etc.) • confirm it • out of date • lacks proper context
- 16. Skepticism • Confirm info with other sources • Is this information accurate?
- 17. Ethical behavior • Tell the truth • Dishonesty, plagiarism, falsification (#1 sin) • Using words of others w/o attribution • Misrepresentation — ID yourself • Lose all credibility
- 18. Hardware/Software • Google — maps, news, images (source) • Digital camera/video (accompany stories) • Social — Twitter, Facebook,YouTube
- 19. Conclusion • Know traditions and practices of editors • Gather acceptable info • Convey info clearly and concisely • Builds trust for you and your organization!
- 20. Questions...
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