2. quot;if you love something, set it freequot;
..in which we’ll consider the benefits of making
stuff (more) available as well as some of the
issues around value, scarcity and scale
3. I am Mike Ellis
I have spent about ten years on the web
I am a generalist, strategist, social(web)ist
I work for a not for profit IT company called Eduserv
my mum
7. and once, we even used to say things like:
“don’t link to that external site – we’ll lose a visitor”
but we don't do that any more...right...?
8. we're only just starting to understand
that our users are talented and fickle.
they get what they want from whoever
will provide it. they want more stuff via
more channels
9. this means users find stuff through
means other than those we provide,
they drop into the depths of our
sites rather than via the homepage
and they use our material in ways
we’d never even begin to imagine
10. users aren’t necessarily having
controlled experiences...
...a lot of the time, they're beautifully chaotic
34. under the hood web2.0 is social
too, in the form of data sharing
35. it's about RSS, API's, REST
(these are geeky ways of saying you can
get content and data in and out of your
website and systems...)
36. it's about giving freedom to your content, letting it
out of the confines of your website. if you do this,
other people will be able to mash your stuff as well
38. in this brave new online world, we’ve had
to re-appraise everything else.
now might be the time to re-appraise what
we understand by “value”.
39. Paulo Coelho, author of The Alchemist
“ In 2001, I sold 10,000 hard copies. And
everyone was puzzled. We came from
zero, from 1000, to 10,000. And then the
next year we were over 100,000. [...]
I thought that this is fantastic. You give
to the reader the possibility of reading
your books and choosing whether to buy
it or not. [...]
So, I went to BitTorrent and I got all my
pirate editions… And I created a site
called The Pirate Coelho.
”
http://torrentfreak.com/alchemist-author-pirates-own-books-080124/
40. “losers wish for scarcity.
winners leverage scale”
ian rogers, ex vp video and media
applications, yahoo!
scarcity? or scale?
42. freeing data is a virtuous cycle:
the more people do it
the more there is
and the more it gets seen
43. 1. we truly is is better than me
2. development of additional
channels (mobile, facebook, text
only, kiosk, screen- reader) is
made easy, almost trivial.
3. it isn't hard, or expensive
4. investing in this even at an
early stage (< web2.0!) means
you can always get at your stuff
44. and once your content is out there,
who knows where it might go?