ASO – is the the process of upgrading the elements of an app inside the store (Apple Store or Google Play), in order to meet the following targets:
- Improving of app ranking in the store search
- Maximization of organic traffic
- Demonstration of product values to the target audience
- Increase of conversion into installs
ASO invloves reserch of competition, analysis of consumer's search preferences in order to form semantic core for effective use of keywords. Also ASO helps to increase the conversion of mobile app page visitors into mobile app users. this is done via improvements to visual meta data, such as icon, screenshots, app preview video, as well as working with app reviews and app rankings.
Our agency currently serves clients on Russian market and we are keen to help foreign developers and agencies properly localize and launch their mobile apps in Russia.