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Go-to-market-preparation
SEO for mobile stores
ProASO — making apps visible and attractive for users
Welcome to Mobile Russia!
• The market volume outreaches $300
million
• Going to reach $ 1300 million in 2016!
• About 50 ...
Who are these “Mobile Russians”?
• Young, active, hard-working men and
women
• Play mobile games every day (> 50%)
• Use 1...
How do they find new apps?
1. Look for apps by targeted requests
(> 60%)
2. Look at app’s rating and reviews
3. Estimate i...
The problem
• There are more than 2 million apps
in iTunes & Google Play
• Keywords often are simply translated
– without ...
As a result
Users are barely able
to notice and estimate many
good products.
Developers have to increase
investments in ad...
What do we offer? We can make your app
more visible and attractive
with ASO!
Go-to-market preparation
Optimization of the ...
What does ASO mean?
ASO – is the process of upgrading the
elements of an app inside the store (Apple
or Google), in order ...
Therefore
ASO IS YOUR VITRINE!
The more attractive it is for
the audience, the more
clients will become
curious. And relev...
Meaning of ASO for marketing
• Better conversion in the store — the better your
product is represented, the more often a u...
Key advantages of ASO
1. Cost-effective solution — App store optimization costs less than
recurrent purchases of advertisi...
What we do (list of services)
1. Benchmarking positions of your app in the local market
2. Optimizing the title and produc...
Expected KPIs
• Increase of conversion into installs for other marketing
channels – by 10% and more
• Reduction of average...
About us
ProASO is a young mobile marketing agency specializing in app store optimization
for Apple & Google app markets.
...
The same thing we do
every day — TRY TO
TAKE OVER THE APP
STORE!
What are we
going to do
today?
Let us cooperate!
Dmitry Liapin Andrey Imaev
dl@proaso.ru ai@proaso.ru
http://proaso.ru/en/
ProASO — making apps visible a...
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Pro ASO: professional ASO (app store optimization) service and go-to-market preparation to help mobile apps gain organic installs in Apple Store and Google Play mobile markets

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ASO – is the the process of upgrading the elements of an app inside the store (Apple Store or Google Play), in order to meet the following targets:

- Improving of app ranking in the store search
- Maximization of organic traffic
- Demonstration of product values to the target audience
- Increase of conversion into installs

ASO invloves reserch of competition, analysis of consumer's search preferences in order to form semantic core for effective use of keywords. Also ASO helps to increase the conversion of mobile app page visitors into mobile app users. this is done via improvements to visual meta data, such as icon, screenshots, app preview video, as well as working with app reviews and app rankings.

Our agency currently serves clients on Russian market and we are keen to help foreign developers and agencies properly localize and launch their mobile apps in Russia.

Veröffentlicht in: Mobil
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Pro ASO: professional ASO (app store optimization) service and go-to-market preparation to help mobile apps gain organic installs in Apple Store and Google Play mobile markets

  1. 1. Go-to-market-preparation SEO for mobile stores ProASO — making apps visible and attractive for users
  2. 2. Welcome to Mobile Russia! • The market volume outreaches $300 million • Going to reach $ 1300 million in 2016! • About 50 million mobile gadgets on hand • TOP5 country by app installs (TOP5 for AppStore, TOP4 for Android) Fast-growing mobile market
  3. 3. Who are these “Mobile Russians”? • Young, active, hard-working men and women • Play mobile games every day (> 50%) • Use 10-15 apps on a regular basis • Install or update more then 25 apps per month And they want new apps and games!
  4. 4. How do they find new apps? 1. Look for apps by targeted requests (> 60%) 2. Look at app’s rating and reviews 3. Estimate its positioning (icon, key message) 4. Watch representative materials (screenshots, videos) 5. Read description 6. Make the decision – to install or not
  5. 5. The problem • There are more than 2 million apps in iTunes & Google Play • Keywords often are simply translated – without considering the peculiar features of local audience • Most descriptions are literally translated – not transcreated. They do not serve as good ad materials.
  6. 6. As a result Users are barely able to notice and estimate many good products. Developers have to increase investments in advertising and incentive traffic.
  7. 7. What do we offer? We can make your app more visible and attractive with ASO! Go-to-market preparation Optimization of the app page in order to get better conversion SEO for mobile stores Increasing positions in search results & maximization of organic traffic
  8. 8. What does ASO mean? ASO – is the process of upgrading the elements of an app inside the store (Apple or Google), in order to meet the following targets: • Demonstration of product values to the target audience • Increase of conversion into installs • Improving the app ranking in the store search • Maximization of organic traffic
  9. 9. Therefore ASO IS YOUR VITRINE! The more attractive it is for the audience, the more clients will become curious. And relevant key words will not let them pass by! Professional ASO Hasty launch
  10. 10. Meaning of ASO for marketing • Better conversion in the store — the better your product is represented, the more often a user installs it. • More organic traffic due to the higher ranking in the store search. • Better product awareness — optimized description is better indexed by search engines in the web. • Higher ROI due to reduction of value for user acquisition (users who found your app by themselves cost nothing).
  11. 11. Key advantages of ASO 1. Cost-effective solution — App store optimization costs less than recurrent purchases of advertising traffic. 2. Long-lasting effect — Professionally represented app attracts users constantly. 3. Target audience only — You acquire users that are interested in similar product, rather than those who downloaded your app for a bonus in a game. 4. Cumulative effect — Target audience is more active and brings in more revenue
  12. 12. What we do (list of services) 1. Benchmarking positions of your app in the local market 2. Optimizing the title and product description for the better visibility 3. Transcreating advertising materials (descriptions, screenshots, etc…) and conducting A/B tests 4. Selecting keywords, relevant for Russian users 5. Improving ratings and reviews 6. Providing support: - estimating results and correcting the semantic kernel - tracking competitors’ activity - helping with additional promotion
  13. 13. Expected KPIs • Increase of conversion into installs for other marketing channels – by 10% and more • Reduction of average CPI (cost per install) by 5-10% • Increase of organic installs – from 100 to 500% during first three months • Getting into TOP 10 for specific search requests
  14. 14. About us ProASO is a young mobile marketing agency specializing in app store optimization for Apple & Google app markets. It was founded by ex- Mobile Marketing Director of Ogilvy & Mather Russia and Senior Copywriter of Promo Interactive (Ogilvy Group Russia). Today we are helping mobile apps worldwide to find their audience. Our clients in Russia:
  15. 15. The same thing we do every day — TRY TO TAKE OVER THE APP STORE! What are we going to do today?
  16. 16. Let us cooperate! Dmitry Liapin Andrey Imaev dl@proaso.ru ai@proaso.ru http://proaso.ru/en/ ProASO — making apps visible and attractive for users

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