There is a lot of talk in the industry about "show-rooming". Show-rooming has been around for a few years in retail but is spreading quickly to the auto industry. People in our industry talk about it but, until now, haven't provided a solution for dealerships. With 25% of car shoppers using only a smartphone to shop, compare, and research their next vehicle, it’s imperative that dealers have a strong game plan around their marketing and consumer experience on mobile devices. Another important find revealed that 63% of auto shoppers researched and shopped online while at a dealership and 33% were lured to a competing dealership based on a mobile advertisement found while at a dealership.
2. What is the AutoHook Suite of Solutions?
We’re not a lead provider, we’re a Show Provider
Deliver traffic where it matters – to your showroom
• Identify leads who have the highest intent to buy
• Drive these leads into your showroom
• Get show rates of up to double the national average
Copyright 2014 – HookLogic Inc.
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What we deliver:
Avg. Show Rate Avg. Close Rate Avg. Cost per Sale
3. HookLogic AutoHook Suite
Web2Show Lead2Show
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Converts traffic from your website into
more showroom visitors. Prospects that
visit your site are invited to choose a free
gift, redeemable by visiting your
showroom.
Maximizes your 3rd party leads using
immediate scoring via data partners such
as Polk and Dataium to identify and
immediately the highest intent to buy
customers.
Partners:
4. Industry-Leading Responsive Technology
All-New Overlay Design with higher conversion opportunity
Streamlined form-fill on Mobile
Geo-targeting on mobile gives dealers a “showrooming” solution
Copyright 2014 – HookLogic Inc.
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5. Presenter: David Metter, President, Automotive
Co-Founder of AutoHook Solutions
Industry Speaker
Former CMO of MileOne
Director of Sales for Autobase
Dealership Sales, MGT, & GM
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6. How Showrooming is Changing the Way Dealers Sell Cars
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7. Showrooming for Dummies…
…but that would be
inferring that you
are all a bunch of
dummies..
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13. A big box retailer’s worst nightmare..
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14. A big box retailer’s worst nightmare..
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..a storefront at
your fingertips 24
hours a day.
15. Showrooming in a Car Dealership
Showrooming is a Very Real Problem for Car Dealerships Too..
63% use their smartphones while at a dealership lot
Copyright 2014 – HookLogic Inc.
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16. Car Shoppers on Mobile
What’s the
number
going to look
like in 2014?
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17. Car Shoppers on Mobile
If you see a
customer on their
mobile phone,
they are probably
going to another
dealership.
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18. Car Shoppers on Mobile
1 of every 4 are looking at your competition
Over 1 of every 5 are looking at your competitors inventory
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19. So What Are You Going To Do About It?
Option A: What if We Do Nothing?
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20. So What Are You Going To Do About It?
Option A: What if We Do Nothing?
Pro: Con:
..more budget for balloons ..market share ‘leaves’ you
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21. So What Are You Going To Do About It?
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Option B:
Seize
The Day!
22. Step 1: Think Execution
Make sure that you are ‘Responsive’ or can ‘Adapt’.
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23. Step 2: Think Execution
Mobile Chat & Texting is a Natural Fit
Copyright 2014 – HookLogic Inc.
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24. Step 3: Think Execution
Geo-Fenced Mobile Advertising
Copyright 2014 – HookLogic Inc.
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25. Step 4: Think Execution
Give the customer a reason to get out of his seat..
..and into
your seat.
Copyright 2014 – HookLogic Inc.
27. Mobile “Showrooming” Conversion Opportunity
Step 1: Step 2:
Customer pulls up
your dealership
site while sitting at
competitor
dealership.
Copyright 2014 – HookLogic Inc.
Customer
receives Test
Drive Coupon via
text
Step 3:
Step 4:
Showroom
Visit Customer
Data Matches
Attribution
Reporting.
Customer sees
Test Drive Offer
Customer
redeems offer
in your
dealership.
Offer pushes
customer out of
competitor
dealership
30 second
redemption
process
28. Ready?
Are you ready to be a “showrooming” execution artist?
Copyright 2014 – HookLogic Inc.
29. Inspect What You Expect
Back It Up
With
Attribution Data
Copyright 2014 – HookLogic Inc.
Thank you for attending HookLogic’s Monthly Webinar Series. This month, our topic is “KPIs that really matter to Auto Dealers”.
Before we introduce our speaker, I want to briefly give you a background on HookLogic and their AutoHook Suite of Solutions. When dealers and OEMs ask what HookLogic does in Automotive, the easy answer is that we are not a lead provider…. we are show provider. But in reality, we are lot more. Not only do we identify the highest intent to buy customers from your website and 3rd party leads, we drive over 30% of them into your showroom. That’s almost double the national show rate of 17%!! And we have built the Ultimate Attribution Engine. This means that we can track that customer through the lead, showroom visit, and purchase, and deliver a cost per sale that is best in industry. Thousands of dealers use our products every day and HookLogic has driven over 600,000 redemptions (that is showroom visitors) for their customers.
The HookLogic Suite of Solutions include Web2Show, our website conversion tool & Lead2Show, our post-lead product that uses actionable data and targeted filters to drive the highest intent buyers into your showroom. HookLogic is proud to partner with a number of the best names in the automotive industry, including Dealer.com, RL Polk, ContactAtOnce, and CallSource. HookLogic also services a number of the of the OEMs, including Chrysler, General Motors, Kia, Subaru and others in the auto industry.
And HookLogic was one of the first vendors in automotive to adopt responsive technology. This allows the consumer to be engaged, no matter what device they are using.
Our presenter today is David Metter. David leads the Automotive team for HookLogic. The AutoHook products were developed during David’s tenure as Chief Marketing Officer of a large dealer group, MileOne Automotive. Prior to that that, David led the sales organization for Autobase, one of the leading CRM companies in the industry. And he has sold, managed, and been a GM at the dealership level. Welcome David.
Your customers are shopping your competitors right from your lot. Over 60% of your customers are using their smartphone while in your showroom. When you see this, know that 2/3 of these customers will leave your dealership and visit another store within a day. This is called showrooming. More than ever, dealers need a mobile strategy.
Because of our responsive design, our call to action changes on mobile, to the form of a mobile banner. Once clicked, we will deliver the incentive either by email or text message and promptly connect the customer to the dealership with either driving directions or a phone call. During our testing with over 200 dealerships, our customers experienced a 15% show rate from our targeted placements (competitive dealerships). These dealerships put together a strong and effortless mobile shopping experience while leveraging Web2Show on their mobile website - for this exact conquest opportunity.
The status shows redeemed and the customer immediately receives their e-code if that is the dealership’s preferred option. If they choose a mailed card, the email will confirm receipt within 2-3 weeks.
And HookLogic’s reporting allows their dealers to see activity including leads generated and showroom visits. These reports can be set up to deliver automatically.
And HookLogic’s reporting allows their dealers to see activity including leads generated and showroom visits. These reports can be set up to deliver automatically.
So how you are currently winning your moment of truth with your customers? We win our moment of truth for our dealers every single day with increased performance. See how HookLogic has driven hundreds of thousands of customers into a showroom over the past 5 years. If you are looking to increase your leads, showroom visits, and sales, HookLogic will help you win your moment of truth.