This is about the overall competitive advantages, future innovations, financial statement and implementation of IoT and AI in their devices.

1. Yura Jeong
TEAM 1
Kabir Md

2. Apple Competitive Advantages
SWOT & Situaional Analysis of Apple Inc
Brief idea about AI technologies of Apple Inc.
.
Contents
I.
II.
III.
IV.
V.

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(US$mn, US$, a million units, %)
18,380
25,198

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Apple is becoming a 'subscribed
content service company' beyond
Smartphone businesses. The goal
is to combine the company's
subscription services together to
expand the Apple ecosystem.
Contents platform
It is predicted that it will be
able to process data by
connecting iPhone and will be
equipped with wireless charging
function. The lens can be
processed with a prescription,
and cameras that can cause
privacy infringement problems
will be removed, and radar
sensors will be installed instead.
Apple glass
Can health care replace game?
Apple combines wellness and
health to make healthcare a more
regular habit+ check-in
Healthcare

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 Apple's Unique
Differentiations.
 Apple's image of innovation.
 Premium pricing strategy.
 Innovative products of Apple.
 Consumer's trust.
 Apple's advantages of device
based monetization.
 GUI Interface.
 Graphics/Desktop
publishing software.
 Network capabilities.
 Multimedia capabilities.
 Unique, Proprietary
software.
 All time availability.
 Apple Mac OS can be
simpler to use.
 Some software for free.
iMovie, Garage Band, and
Image Capture.
 New versions of mac OS are
always free.
 Windows can be run in
Macs.
 Trackpads on Apple's
laptops.
3. Apple Competitive Advantages
Unique Competitive
Advantages Standard Competitive
Advantages
General Competitive
Advantages

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3-1. Apple an IoT Pioneer
Basic components
Sensor
Internet Connectivity.
Interpreting Software.
Apple Watch
AirPods Pro
Apple HomeKit
Popular IoT
Technologies.

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3-2. The Process how IoT works

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3-3. Apple Devices with IoT Technologies
 Apple Remote 2005, used to control
various Apple devices.
 iPhone, 2007(Come in light) - IoT to
connect the network with other device.
 Though Apple TV 2007 and Apple
Remote 2005, but redesigned in 2009
and used IoT technologies.
 Apple HomeKit, 2014, using Siri, and
iOS 8 which allow remote access through
home hubs.
 Apple Ipad & Apple Pencil 2015,2018 -
which are need to paired only then Pencil
can work smoothly.
 Apple Watch, 2015, From measuring
body temperature to controlling all
household appliances through the
network.

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4-1. SWOT Analysis of Apple Inc.

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4-2. Situational Analysis of Apple Inc.

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5. Brief idea about AI technologies of Apple Inc.
Apple Inc.
AI Technologies.
In 2010,
Siri in
iPhone.
In 2016,
TURI
machine
learning
and Ai
company
Number 1 AI
start up
acquirer
according to
CBinsight
In 2020,
Xnor.ai
edge-
based
artificial
intelligence
tools
 AI technologies to
healthcare through
apps.
 Connect vehicles
via CarPlay app.
 Augmented reality
market app.
AI can be used as follows:
 Xnor.ai’s Edge AI engine runs ten times as fast with 15
times more memory than cloud-based systems.
 Xnor.ai’ improves iPhone’s camera and its face-tracking
capabilities without sacrificing a user's privacy.

15. Thank you