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5 Absolute “Must-do’s” Before You Hit Publish on your 
Social Media Post 
blog.dlvr.it/2014/10/grammar-goofs-in-social-media-posts/ 
Debra Garber 
(#WorkloadWednesday) While I was growing up, my Mom was a primary grade 
school teacher and my Dad, Superintendent of Schools. No day went by without 
one of my parents correcting my spoken grammar or checking my homework for 
spelling and grammatical errors. These were the typewriter days – the era prior to 
computers. Spell check was the Oxford Dictionary, on my bookshelf. Next to it, 
was Merriam-Webster’s Guide to Punctuation and Style. Today, I find myself 
performing the same role for my kids as my parents did for me. Thankfully, the 
tools and online resources available now, such as Grammarly, far surpass my old 
school resources, excluding my parents, of course. In addition to these resources, 
it is always helpful to have a literate second set of eyes. In my case, when up 
against a deadline, this job falls to my well-educated husband who has become 
my social media post grammar and spelling editor. 
Why Spelling and Grammar Matter in Social Media Marketing
Materials that are accurately drafted are an indispensable part of your strong 
social media marketing presence. Every blog post, web page, marketing offer, 
newsletter, support FAQ and social media update gives your audience an insight 
into you, as author, and the company you represent. Publishing content that is well 
written, persuasive, and trustworthy helps solidify your credibility. 
In an article published on HubSpot, an entrepreneur who runs websites in the UK 
discussed how spelling errors accounted for millions of pounds worth of lost 
revenue. 
Misspellings “put off customers who could have concerns about a 
website’s credibility”. He said this is clearly apparent when revenue 
per visitor was twice as high after an error was fixed on the website 
tightsplease.co.uk. 
Readers do not only notice spelling errors; they also will, both consciously and 
unconsciously, notice grammatical ones. There are instances when writing that is 
stylistically engaging, persuasive and fun but not perfectly towing the grammatical 
line is sometimes preferable. However, even in situations where a lighter stylistic 
approach is called for, making glaring grammatical errors will have you appear 
careless or uneducated and may harm your business. 
So What Should You Do to Avoid These Errors? 
1. Read Aloud To Edit Your Work. This is always my first technique for checking 
my work. You may look a little strange, if you’re caught talking to yourself, but 
reading your work aloud forces you to slow down, to hear rhythms, and to notice 
repetition. 
2. Spell check. There’s more to checking spelling than running the spell check 
within programs such as Word. Make sure the words you have are the words you 
want. Don’t confuse ‘their’ and ‘they’re’ or ‘it’s’ and ‘its.’ Most work can stand one or 
two (or even more) reviews. Our post on How to Prevent Blog Post Blunders and 
Other Grammar Pet Peeves provides great tips on copy editing on a budget. 
3. Have someone else read your work. By the time you’ve finished writing, 
you’re not likely to see all of your own mistakes. This is where my writing partner 
steps in or in some cases, my husband. Missing words, sentence fragments and 
other errors may appear corrected in your head, but not in someone else’s. A fresh
set of eyes can find these unfound errors for you. If you don’t have a second 
person available to edit your post, or if you are on a budget, here is what I 
suggest: 
Step away from your article and review it later when you can give it a fresh 
look 
Follow step # 2, above, by dropping your copy into Microsoft Word to use 
as your editor 
Splurge on Grammarly.com as an online editing tool 
4. Be gracious and thankful when someone points out an error on your site, and 
FIX IT IMMEDIATELY. There is no “I’ll get to that in a minute” when talking about 
an error on your website. As mentioned, errors could be costly. 
5. Before you hit “publish” or “send”, review CyberAlert’s list of 15 Commonly 
Misused Words. Better yet, print out a copy to keep as a handy reference for your 
upcoming social media posts. 
Misused words are literally the worst way to get your readers 
attention. If that sentence seems fine to you, then you should 
review the following words on this list. 
15 Commonly Misused Words 
Ultimate When used as an adjective, “ultimate” describes something that 
happens at the end of a process. However, the term is 
frequently used to indicate the “best” of something. 
Ironic We may have Alanis Morissette to thank for the vast misuse of 
“ironic.” While Morissette and others tend to use “ironic” to 
describe funny coincidences or events, the word really 
describes a situation that that differs from our expectation. 
Few vs. 
Less 
Though many use the words interchangeably, “few” should be 
used to compare quantities, while “less” should be used to 
compare something that can’t be counted. Example: “less 
money” vs. “fewer coins”
Discreet vs. 
Discrete 
Discreet means modest or careful, discrete means separate or 
distinct. 
Farther vs. 
Further 
This is a slight distinction, but important to remember: “farther” is 
used for physical distance while “further” is used figuratively. 
Example: “California is farther than Michigan.” vs. “He wanted to 
further his career in science.” 
Would 
Have/Could 
Have 
If you ever use “would of” or “could of,” the recipient of your 
message will seriously doubt your credibility. 
Most vs. 
Almost 
If you ever use “would of” or “could of,” the recipient of your 
message will seriously doubt your credibility. 
All Right It is not “all right” to describe something as “alright”. 
E.G. vs. I.E. The abbreviation “e.g.” means “for example,” while “i.e.” means 
“in other words”. 
Enormity People often situate “enormity” with size, but it actually means 
“extreme evil”. 
Affect vs. 
Effect 
“Affect” is a verb, “effect” is a noun. “Effect” can be used as a 
verb, but has a different meaning: to cause something to 
happen. Example: “Nature has always effected a cure.” 
Based On The phrase is often replaced with “based off,” which is incorrect. 
A “base” is the lowest part of something, so when you “base an 
argument on evidence,” your argument is built on evidence. 
A Part of When written as “apart of,” the meaning is quite the opposite. 
“Apart” describes separated, “a part” describes a piece of 
something. 
Alternately 
vs. 
Alternatively 
“Alternately” means one after the other, while “alternatively” 
means one or the other. Example: “She would alternately speed 
up and slow down while driving.” vs. “We could take the train or 
alternatively drive the car.” 
Complement 
vs. 
Compliment 
Use “complement” to describe something that completes or 
augments something else. Use “compliment” as a noun or verb 
to express admiration.
If you’re the visual sort, here’s an infographic just for you. Copyblogger assembled 
the 15 most egregious grammar goofs into one helpful infographic. Print out this 
handy reference, and you’ll never look silly again on social media:
Copyblogger 15 Grammar Goofs Infographic 
What words or phrases do you see commonly misused in social media posts? 
Share them in the comments below. 
Feature photo by: Todd Petrle
5 Absolute “Must-do’s” Before You Hit Publish on your Social Media Post

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5 Absolute “Must-do’s” Before You Hit Publish on your Social Media Post

  • 1. 5 Absolute “Must-do’s” Before You Hit Publish on your Social Media Post blog.dlvr.it/2014/10/grammar-goofs-in-social-media-posts/ Debra Garber (#WorkloadWednesday) While I was growing up, my Mom was a primary grade school teacher and my Dad, Superintendent of Schools. No day went by without one of my parents correcting my spoken grammar or checking my homework for spelling and grammatical errors. These were the typewriter days – the era prior to computers. Spell check was the Oxford Dictionary, on my bookshelf. Next to it, was Merriam-Webster’s Guide to Punctuation and Style. Today, I find myself performing the same role for my kids as my parents did for me. Thankfully, the tools and online resources available now, such as Grammarly, far surpass my old school resources, excluding my parents, of course. In addition to these resources, it is always helpful to have a literate second set of eyes. In my case, when up against a deadline, this job falls to my well-educated husband who has become my social media post grammar and spelling editor. Why Spelling and Grammar Matter in Social Media Marketing
  • 2. Materials that are accurately drafted are an indispensable part of your strong social media marketing presence. Every blog post, web page, marketing offer, newsletter, support FAQ and social media update gives your audience an insight into you, as author, and the company you represent. Publishing content that is well written, persuasive, and trustworthy helps solidify your credibility. In an article published on HubSpot, an entrepreneur who runs websites in the UK discussed how spelling errors accounted for millions of pounds worth of lost revenue. Misspellings “put off customers who could have concerns about a website’s credibility”. He said this is clearly apparent when revenue per visitor was twice as high after an error was fixed on the website tightsplease.co.uk. Readers do not only notice spelling errors; they also will, both consciously and unconsciously, notice grammatical ones. There are instances when writing that is stylistically engaging, persuasive and fun but not perfectly towing the grammatical line is sometimes preferable. However, even in situations where a lighter stylistic approach is called for, making glaring grammatical errors will have you appear careless or uneducated and may harm your business. So What Should You Do to Avoid These Errors? 1. Read Aloud To Edit Your Work. This is always my first technique for checking my work. You may look a little strange, if you’re caught talking to yourself, but reading your work aloud forces you to slow down, to hear rhythms, and to notice repetition. 2. Spell check. There’s more to checking spelling than running the spell check within programs such as Word. Make sure the words you have are the words you want. Don’t confuse ‘their’ and ‘they’re’ or ‘it’s’ and ‘its.’ Most work can stand one or two (or even more) reviews. Our post on How to Prevent Blog Post Blunders and Other Grammar Pet Peeves provides great tips on copy editing on a budget. 3. Have someone else read your work. By the time you’ve finished writing, you’re not likely to see all of your own mistakes. This is where my writing partner steps in or in some cases, my husband. Missing words, sentence fragments and other errors may appear corrected in your head, but not in someone else’s. A fresh
  • 3. set of eyes can find these unfound errors for you. If you don’t have a second person available to edit your post, or if you are on a budget, here is what I suggest: Step away from your article and review it later when you can give it a fresh look Follow step # 2, above, by dropping your copy into Microsoft Word to use as your editor Splurge on Grammarly.com as an online editing tool 4. Be gracious and thankful when someone points out an error on your site, and FIX IT IMMEDIATELY. There is no “I’ll get to that in a minute” when talking about an error on your website. As mentioned, errors could be costly. 5. Before you hit “publish” or “send”, review CyberAlert’s list of 15 Commonly Misused Words. Better yet, print out a copy to keep as a handy reference for your upcoming social media posts. Misused words are literally the worst way to get your readers attention. If that sentence seems fine to you, then you should review the following words on this list. 15 Commonly Misused Words Ultimate When used as an adjective, “ultimate” describes something that happens at the end of a process. However, the term is frequently used to indicate the “best” of something. Ironic We may have Alanis Morissette to thank for the vast misuse of “ironic.” While Morissette and others tend to use “ironic” to describe funny coincidences or events, the word really describes a situation that that differs from our expectation. Few vs. Less Though many use the words interchangeably, “few” should be used to compare quantities, while “less” should be used to compare something that can’t be counted. Example: “less money” vs. “fewer coins”
  • 4. Discreet vs. Discrete Discreet means modest or careful, discrete means separate or distinct. Farther vs. Further This is a slight distinction, but important to remember: “farther” is used for physical distance while “further” is used figuratively. Example: “California is farther than Michigan.” vs. “He wanted to further his career in science.” Would Have/Could Have If you ever use “would of” or “could of,” the recipient of your message will seriously doubt your credibility. Most vs. Almost If you ever use “would of” or “could of,” the recipient of your message will seriously doubt your credibility. All Right It is not “all right” to describe something as “alright”. E.G. vs. I.E. The abbreviation “e.g.” means “for example,” while “i.e.” means “in other words”. Enormity People often situate “enormity” with size, but it actually means “extreme evil”. Affect vs. Effect “Affect” is a verb, “effect” is a noun. “Effect” can be used as a verb, but has a different meaning: to cause something to happen. Example: “Nature has always effected a cure.” Based On The phrase is often replaced with “based off,” which is incorrect. A “base” is the lowest part of something, so when you “base an argument on evidence,” your argument is built on evidence. A Part of When written as “apart of,” the meaning is quite the opposite. “Apart” describes separated, “a part” describes a piece of something. Alternately vs. Alternatively “Alternately” means one after the other, while “alternatively” means one or the other. Example: “She would alternately speed up and slow down while driving.” vs. “We could take the train or alternatively drive the car.” Complement vs. Compliment Use “complement” to describe something that completes or augments something else. Use “compliment” as a noun or verb to express admiration.
  • 5. If you’re the visual sort, here’s an infographic just for you. Copyblogger assembled the 15 most egregious grammar goofs into one helpful infographic. Print out this handy reference, and you’ll never look silly again on social media:
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  • 10. Copyblogger 15 Grammar Goofs Infographic What words or phrases do you see commonly misused in social media posts? Share them in the comments below. Feature photo by: Todd Petrle