7 Counterintuitive Stats and Facts on Social Media Blog Posting Times. Social Media Minutes, Marketing Monday, Social Media, Counter Intuitive, Blog Posting Strategy, Blog, Blogging, Social Shares View original post at:

1. 7 Counterintuitive Stats and Facts on Blog Posting
Times
blog.dlvrit.com/2014/12/counter-intuitive-blog-posting-times/
Debra Garber
Timing is everything. You’ve likely heard this said many times before referring to
relationships, but what about blog posting? Learning when your social media
audience is tuning in and, therefore, when to post, is mandatory for any successful
blogger.
So, when does your audience tune in?
While there is no steadfast rule on the best or worst time to post content, there has
been quite a bit of research done with the aim of forming useful guidelines for
social media.
Zeroing in on just blog posting, in Kissmetrics third post on The Science of Social
Timing, they focused on how timing can affect your blog readership. Here are
seven of the key takeaways from the post:

2. Blog Posting Facts and Stats
The highest percentage of users
read blogs in the morning.
A higher percentage of men read
blogs in the evening and at night.
The average blog gets the most
traffic on Monday.
The average blog gets the most traffic around 11 a.m. Eastern Time.
The average blog gets the most comments on Saturday.
The average blog gets the most inbound links on Monday and Thursday.
The average blog gets the most inbound links at 7 a.m. Eastern Time.
Any surprises? I’ve highlighted mine – hum, Saturday?
Also from the Kissmetrics post, I found their analysis of the pros and cons of key
blog posting times quite interesting. They compared post activity during peak day
and night time hours.
Activity #1: Post submissions during high-activity hours (day time)

3. Activity #2: Post submissions during low-activity hours (night time)

4. This data seems to demonstrate that the best blog posting times are counter-
intuitive. TrackMaven raised my thinking to the next level. They analyzed 4,618
blogs and their combined grand total of 1,167,426 posts for trends in posting
schedule and corresponding engagement. Here are two key takeaways from their
analysis on the best times to publish a blog post.
Takeaway #1: Weekends Are Ripe For Blog Post Engagement
Track Maven’s analysis showed that there is a major separation between when
blogs are published and when readers have time to digest them.

5. While weekend published posts only account for 13.1% of posts by frequency,
they received 32.6% of all social shares for the data set. Saturdays are especially
appealing for social media marketers to experiment with publishing blog posts.
While only 6.3% of posts are published on Saturdays, they received 18% of total
social shares for the week.
This is consistent with Kissmetrics findings that the average blog usually gets the
most comments on Saturday.

6. Takeaway #2: Leisure Hours Are Prime For Engagement
Track Maven’s analysis also finds that, while most blogs posts are published
during work hours, social media shares were highest for posts published between
9 p.m. and midnight EST. There is even a secondary peak in engagement
between 4-6 a.m. EST, marking the start of the European business day.
So while content marketing and distribution might be your day
job, keep in mind that your audience is also likely to have a
day job of their own.
In determining when to schedule posts on social media, make sure to consider
your customers, your product or service, and the types of messages you are
posting. While the best time to publish your blog posts can only be found through
experimentation with your social media audience, consider that weekends and
leisure hours have less content competition, and offer ample time for readers to

7. absorb, reflect on, and share the content that resonates with them most. After all,
even the best content can benefit from a strategic posting schedule to maximize
social lift.
What’s your blog post strategy? Don’t be afraid to counter your intuition. We’d love
to hear from you.