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Social Media Minute
3 Quick Tips for Perking Up Your
Content Before Clicking ‘Publish’
Social Media Minute
Social Media Success in 60 Seconds or Less2
No time like the present for a review on preventing
blog post blunders and other crucial steps before
you publish your next social media post.
Social Media Minute
Social Media Success in 60 Seconds or Less3
What is the last thing you do before you hit publish
on your blog post ?
Question
Social Media Minute
Yes,
you…WAIT!
And ask yourself the following questions:
Social Media Success in 60 Seconds or Less4
Social Media Minute
Social Media Success in 60 Seconds or Less5
Tool: Grammarly. “Grammarly is the best overall
online grammar checker; it offers thorough and
accurate tools, features and explanations of
grammar rules. You can’t go wrong with this
online service.” Free to Google Chrome users.
Question #1:
Have you proofread the text?
Social Media Minute
Social Media Success in 60 Seconds or Less6
Tool: Keyword Tool. With a single search, this tool
can generate up to 750+ keyword suggestions
from Google, YouTube, Bing and even the App
Store. It’s free, reliable and pretty fast!
Question #2: Have you done
keyword research?
Social Media Minute
Social Media Success in 60 Seconds or Less7
Question #3:
Is your article the best it can be?
Social Media Minute
Social Media Success in 60 Seconds or Less8
These tips are great when you only have time for a
quick spit-shine before you post...
Tips For Perking Up Your Content
Social Media Minute
Social Media Success in 60 Seconds or Less9
You’ve read enough tips to know that you should
have spent ample time on your headline:
Number of minutes writing blog divided by 2 +
(Number or Trigger Word +Adjective +Keyword +
Promise)
= A Great Headline
Tip #1: Double check your headline
Social Media Minute
Social Media Success in 60 Seconds or Less10
Other headline considerations:
● Does it make sense, or is it too clever? Take a
step back from your ego and your sense of
humor.
● Is it sexy? (See #3 from Hubspot)
● Do any of the irrefutable laws for writing
irresistible headlines make sense for your
blog?
Social Media Minute
Social Media Success in 60 Seconds or Less11
WAIT!…Don’t you have subheadings?
Tip#2: Tweak your subheads
Social Media Minute
Social Media Success in 60 Seconds or Less12
Social Media Minute
Social Media Success in 60 Seconds or Less13
Your headlines may be catchy. Your writing may be
amazing and contain well-crafted words, punchy
sentences, and amazing insight into the minds of
your reader. But if your blog is longer than 150
words, you need to add subheadings – or build
them in as you go!
Read more from Karen Lerner.
Social Media Minute
Social Media Success in 60 Seconds or Less14
Break up your text with subheads. Make sure at
least one subhead includes your keyword. Once
you’ve done that, you can play with the subheads.
Fix that first!
Social Media Minute
Social Media Success in 60 Seconds or Less15
● Do your subheads help readers scan? Most of
your readers will scan—at least at first. If your
subheads don’t help them figure out what
your post is about, the subheads aren’t good.
Think through the following:
Social Media Minute
Social Media Success in 60 Seconds or Less16
● Do your subheads give too much away? If the
reader can pick up everything he needs to
know about your post just by reading the
subheads, what’s the point in writing several
hundred words?
Continue Thinking...
Social Media Minute
Social Media Success in 60 Seconds or Less17
● Do your subheads add personality to your
piece? Show some personality. Add some flair.
Put a joke in a subhead. Maybe throw out a pun
(depending on your topic, of course).
Continue Thinking...
Social Media Minute
Social Media Success in 60 Seconds or Less18
● What else can you do to break up your copy?
Can you pull out some quotes, or add a bulleted
or numbered list?
Continue Thinking...
Social Media Minute
Social Media Success in 60 Seconds or Less19
Active verbs provide the vitality for your blog posts
and increase interest levels for your readers. This
helps your content stand out from the pack and
provides some excitement!
● Before you hit publish, think about places
where you can use stronger verbs strengthen
your verbs.
Tip #3: Spruce up your verbs and
eliminate the nouns
Social Media Minute
Social Media Success in 60 Seconds or Less20
From Fast Company: Social media scientist Dan
Zarrella analyzed 200,000 tweets that included links
and found that those that included adverbs and
verbs had higher click-through rates than those
using more nouns and adjectives.
Social Media Minute
Social Media Success in 60 Seconds or Less21
Social Media Minute
Social Media Success in 60 Seconds or Less22
OK, now it’s time to hit publish on this post. Have
we missed anything? What do you do before you
hit the publish button?
Social Media Minute
For more helpful tips in under 60 seconds,
visit blog.dlvr.it
Follow us on Twitter: @dlvrit
Learn more about dlvr.it’s smart
automation for social media
Social Media Success in 60 Seconds or Less23

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3 Quick Tips for Perking Up Your Content Before Clicking ‘Publish’

  • 1. Social Media Minute 3 Quick Tips for Perking Up Your Content Before Clicking ‘Publish’
  • 2. Social Media Minute Social Media Success in 60 Seconds or Less2 No time like the present for a review on preventing blog post blunders and other crucial steps before you publish your next social media post.
  • 3. Social Media Minute Social Media Success in 60 Seconds or Less3 What is the last thing you do before you hit publish on your blog post ? Question
  • 4. Social Media Minute Yes, you…WAIT! And ask yourself the following questions: Social Media Success in 60 Seconds or Less4
  • 5. Social Media Minute Social Media Success in 60 Seconds or Less5 Tool: Grammarly. “Grammarly is the best overall online grammar checker; it offers thorough and accurate tools, features and explanations of grammar rules. You can’t go wrong with this online service.” Free to Google Chrome users. Question #1: Have you proofread the text?
  • 6. Social Media Minute Social Media Success in 60 Seconds or Less6 Tool: Keyword Tool. With a single search, this tool can generate up to 750+ keyword suggestions from Google, YouTube, Bing and even the App Store. It’s free, reliable and pretty fast! Question #2: Have you done keyword research?
  • 7. Social Media Minute Social Media Success in 60 Seconds or Less7 Question #3: Is your article the best it can be?
  • 8. Social Media Minute Social Media Success in 60 Seconds or Less8 These tips are great when you only have time for a quick spit-shine before you post... Tips For Perking Up Your Content
  • 9. Social Media Minute Social Media Success in 60 Seconds or Less9 You’ve read enough tips to know that you should have spent ample time on your headline: Number of minutes writing blog divided by 2 + (Number or Trigger Word +Adjective +Keyword + Promise) = A Great Headline Tip #1: Double check your headline
  • 10. Social Media Minute Social Media Success in 60 Seconds or Less10 Other headline considerations: ● Does it make sense, or is it too clever? Take a step back from your ego and your sense of humor. ● Is it sexy? (See #3 from Hubspot) ● Do any of the irrefutable laws for writing irresistible headlines make sense for your blog?
  • 11. Social Media Minute Social Media Success in 60 Seconds or Less11 WAIT!…Don’t you have subheadings? Tip#2: Tweak your subheads
  • 12. Social Media Minute Social Media Success in 60 Seconds or Less12
  • 13. Social Media Minute Social Media Success in 60 Seconds or Less13 Your headlines may be catchy. Your writing may be amazing and contain well-crafted words, punchy sentences, and amazing insight into the minds of your reader. But if your blog is longer than 150 words, you need to add subheadings – or build them in as you go! Read more from Karen Lerner.
  • 14. Social Media Minute Social Media Success in 60 Seconds or Less14 Break up your text with subheads. Make sure at least one subhead includes your keyword. Once you’ve done that, you can play with the subheads. Fix that first!
  • 15. Social Media Minute Social Media Success in 60 Seconds or Less15 ● Do your subheads help readers scan? Most of your readers will scan—at least at first. If your subheads don’t help them figure out what your post is about, the subheads aren’t good. Think through the following:
  • 16. Social Media Minute Social Media Success in 60 Seconds or Less16 ● Do your subheads give too much away? If the reader can pick up everything he needs to know about your post just by reading the subheads, what’s the point in writing several hundred words? Continue Thinking...
  • 17. Social Media Minute Social Media Success in 60 Seconds or Less17 ● Do your subheads add personality to your piece? Show some personality. Add some flair. Put a joke in a subhead. Maybe throw out a pun (depending on your topic, of course). Continue Thinking...
  • 18. Social Media Minute Social Media Success in 60 Seconds or Less18 ● What else can you do to break up your copy? Can you pull out some quotes, or add a bulleted or numbered list? Continue Thinking...
  • 19. Social Media Minute Social Media Success in 60 Seconds or Less19 Active verbs provide the vitality for your blog posts and increase interest levels for your readers. This helps your content stand out from the pack and provides some excitement! ● Before you hit publish, think about places where you can use stronger verbs strengthen your verbs. Tip #3: Spruce up your verbs and eliminate the nouns
  • 20. Social Media Minute Social Media Success in 60 Seconds or Less20 From Fast Company: Social media scientist Dan Zarrella analyzed 200,000 tweets that included links and found that those that included adverbs and verbs had higher click-through rates than those using more nouns and adjectives.
  • 21. Social Media Minute Social Media Success in 60 Seconds or Less21
  • 22. Social Media Minute Social Media Success in 60 Seconds or Less22 OK, now it’s time to hit publish on this post. Have we missed anything? What do you do before you hit the publish button?
  • 23. Social Media Minute For more helpful tips in under 60 seconds, visit blog.dlvr.it Follow us on Twitter: @dlvrit Learn more about dlvr.it’s smart automation for social media Social Media Success in 60 Seconds or Less23