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Marketing Strategy and Services Executive
David L. Novak
(732) 737-7775 (mobile)
davidlnovak@gmail.com
 A leading customer experience Consulting Partner
with deep industry expertise. My projects have
consistently delivered high levels of return for my
clients in the areas of Omni-channel marketing
strategy, technology, and execution.
 Clients have included; United Airlines, Staples,
Kohl's, AutoZone, PepsiCo, Apple, Sephora, Mattel,
Kraft,Time Warner, Comcast, Disney, and more.
 Marketing Strategy and Communications
 Omni-channel Retailing
 Digital Marketing, Mobile, and Social Media
 Product Management
 New Business Development
IBM iX, Consulting – Freehold, NJ
North America Marketing Services Practice Leader, Partner
 Leading North American consulting team delivering customer
engagement strategy, implementation, and optimization to Fortune 100
clients via digital marketing, personalization, artificial intelligence,
eCommerce/web, mobile/AR, and social. Delivering 100% year to year
growth in 2018.
 Prior to current role, led team focused on consumer and enterprise
mobile transformation for the Retail, Consumer Packaged Goods, Life
Sciences, andTravel industries. Delivered $180 million in net new
revenue in 2015.
 Broadfuse – Founder – Marketing Consulting - Developed
detailed marketing and social media campaigns,
business/marketing plans, managed product development,
business development, marketing, product import, and
service activities for companies including; ABCTelevision,
Siemens, Provident Bank, others.
 Pace –VP Marketing – Led marketing efforts to introduce
competitive digital home gateway technology (set top
boxes) into the US cable market initially dominated by
incumbent suppliers leading to new business wins with two
of the largest service providers in the industry;Time Warner
and Comcast Corporation among others.
Education
 University of Maryland at College Park - Robert
H. Smith School of Business
Affiliations and Achievements
 IBM Hundred Percent Club 2013-17
 IBM Sales Eminence Award
 IBM Service ExcellenceAward
 CTAM Mark Award – Gold Recipient

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Davidlnovak resume-112018

  • 1. Marketing Strategy and Services Executive
  • 2. David L. Novak (732) 737-7775 (mobile) davidlnovak@gmail.com
  • 3.  A leading customer experience Consulting Partner with deep industry expertise. My projects have consistently delivered high levels of return for my clients in the areas of Omni-channel marketing strategy, technology, and execution.  Clients have included; United Airlines, Staples, Kohl's, AutoZone, PepsiCo, Apple, Sephora, Mattel, Kraft,Time Warner, Comcast, Disney, and more.
  • 4.  Marketing Strategy and Communications  Omni-channel Retailing  Digital Marketing, Mobile, and Social Media  Product Management  New Business Development
  • 5. IBM iX, Consulting – Freehold, NJ North America Marketing Services Practice Leader, Partner  Leading North American consulting team delivering customer engagement strategy, implementation, and optimization to Fortune 100 clients via digital marketing, personalization, artificial intelligence, eCommerce/web, mobile/AR, and social. Delivering 100% year to year growth in 2018.  Prior to current role, led team focused on consumer and enterprise mobile transformation for the Retail, Consumer Packaged Goods, Life Sciences, andTravel industries. Delivered $180 million in net new revenue in 2015.
  • 6.  Broadfuse – Founder – Marketing Consulting - Developed detailed marketing and social media campaigns, business/marketing plans, managed product development, business development, marketing, product import, and service activities for companies including; ABCTelevision, Siemens, Provident Bank, others.  Pace –VP Marketing – Led marketing efforts to introduce competitive digital home gateway technology (set top boxes) into the US cable market initially dominated by incumbent suppliers leading to new business wins with two of the largest service providers in the industry;Time Warner and Comcast Corporation among others.
  • 7. Education  University of Maryland at College Park - Robert H. Smith School of Business Affiliations and Achievements  IBM Hundred Percent Club 2013-17  IBM Sales Eminence Award  IBM Service ExcellenceAward  CTAM Mark Award – Gold Recipient