** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a short timeline, with low funds… or is it? What if there was a way to create and facilitate an in-depth assessment of company content with organizations that are short on time and cash? Enter the storymapping approach. Join Donna and Lis as they take you with them on their journey working with a New York City-based nonprofit to organize, prioritize, and manage program content in no time flat (and with little cash to boot). Instead of working with long research periods and deep-dive content approaches, they offer a creative method using storytelling to helping to map content needs to business and user goals. In this session you will learn: • How to do quality content strategy work even when constraints are many • How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you • How storymaps can be used across different touchpoints and content areas to improve the user experience.

1. LIS HUBERT
@LISHUBERT
ELISABETHHUBERT.COM
DONNA LICHAW
@DLICHAW
GREATNORTHELECTRIC.COM
STORYMAPPING
A MACGYVER APPROACH TO CONTENT STRATEGY

2. 2
HELLO.

4. EASE
EVERYDAY ARTS IN SPECIAL EDUCATION

5. WE GET THESE
QUESTIONS OFTEN

6. NEEDLESS TO SAY,
WE WERE VERY
EXCITED

7. BUT THERE WAS A
CATCH…

8. BUDGET
TIME
RESOURCES

9. USER INTERVIEWS
STAKEHOLDER INTERVIEWS
CONTENT AUDIT
GAP ANALYSIS
TASK ANALYSIS
PERSONAS
SCENARIOS
CONTENT PRIORITIZATION
CONTENT ROADMAP
CONTENT
STRATEGY

10. USER INTERVIEWS
STAKEHOLDER INTERVIEWS
CONTENT AUDIT
GAP ANALYSIS
TASK ANALYSIS
PERSONAS
SCENARIOS
CONTENT PRIORITIZATION
CONTENT ROADMAP
CONTENT
STRATEGY
BUDGET
TIME
RESOURCES

11. WHAT WOULD
MACGYVER DO?

13. STORYMAPPING (WHAT MACGYVER WOULD DO)

14. A LONG, LONG TIME AGO…
IN A UNIVERSE FAR AWAY

15. North by Northwest storyboard/film comparison
one1more2time3.wordpress.com
STORYBOARDING

16. BUDGET
TIME
RESOURCES

17. “Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. !
The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/

18. NOT TO BE
CONFUSED WITH…

19. Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html
AGILE STORY MAPPING

20. NARRATIVE ARC
Beginning Middle End

21. NARRATIVE ARC
Beginning Middle End

22. NARRATIVE ARC
Inciting
Incident
Climax
Falling
Action
Rising Action
Exposition
Resolution
Crisis
Journey
Chase
Search
( )
Beginning Middle End

23. EXPOSITION

24. INCITING INCIDENT

25. RISING ACTION

26. CRISIS

27. CLIMAX

28. FALLING ACTION

29. RESOLUTION

30. EXPERIENCE STORIES
ENGAGEMENT

31. PRODUCT DEFINITION
What is this product or feature?
Why should users care or want to use it?
PRODUCT DISCOVERY
How might users find us?
What value/affordances do we show?
USE
How should this flow, um, flow?

32. BUDGET
TIME
RESOURCES
CHEAP
FAST
EASY

33. WHAT WE DID

34. DAY 1

35. DAY 2

39. DAY 3

41. DID IT WORK?

42. THE GOOD

47. THE BAD

48. MIA
DESIGNERS
DEVELOPERS
EDUCATORS
STUDENTS

49. MIA
COMPREHENSIVE RESEARCH

50. STORYMAP AS
HYPOTHESIS

51. STORYMAP AS
{ EDUCATED GUESS }

52. WE HAD A STORY*
*GOOD FOR WRITING GRANT APPLICATIONS

53. WHAT’S NEXT

54. ROADMAP
VISION
CONSENSUS
CHEAP
FAST
EASY }

55. THANK YOU.
DONNA LICHAW
@DLICHAW
GREATNORTHELECTRIC.COM
LIS HUBERT
@LISHUBERT
ELISABETHHUBERT.COM