1. LAND&SEA
A C R E AT I V E T R A N S M E D I A A G E N C Y

2. [CAPABILITIES DECK]

3. CONTENTS
‣ WHO WE ARE
‣ TRANSMEDIA ANTHROPOLOGY
‣ WHAT WE DO
‣ CURATION PROCESS
‣ CREATIVE ARCHITECTS
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4. CREATE. CURATE. EXPLORE.
WE ARE CREATIVE ARCHITECTS SKILLED TO WEAVE STORYTELLING ELEMENTS
TOGETHER TO CURATE BRAND STORYWORLDS.
OUR STORY BEGINS NOW...
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5. WHO WE ARE
Land&Sea Creative Corp. is a global creative transmedia agency.
We are dedicated to creating, curating and exploring innovative ways to bring an
immersive transmedia marketing experience to life.
We have a strong understanding of the digital and traditional methods used to promote
entertainment properties, and we are driven to seek and solve entertainment industry
challenges with open-platform solutions using a mix of storytelling techniques.
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6. TRANSMEDIA ANTHROPOLOGY (HOW WE ENDED UP HERE)
Not long ago we were passive consumers of mass media.
Now, on Youtube and blogs and Facebook and Twitter, we are media.
We approach television, movies and even advertising as invitations to participate - as
experiences to immerse ourselves in at will.
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7. TRANSMEDIA ANTHROPOLOGY (HOW WE ENDED UP HERE)
This isn’t the first time the way we tell stories has changed.
Marketing has entered the post-advertising age. The defining feature of this age is this:
The message anyone will see or hear is the message they choose to see and hear.
The most compelling content should reach people wherever they need it, in whatever
format they choose.
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8. THE MEANING OF THE MONARCH BUTTERFLY
The Monarch Butterfly is a reminder to make changes when the opportunity arises.
Change and transformation are inevitable for us all, and together we can make it a
beautiful experience.
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9. THE BUTTERFLY EFFECT
The idea that one butterfly could eventually have a far-reaching ripple effect on
subsequent historic events.
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10. WHAT WE DO
We have a strong understanding of the digital and traditional methods used to promote
entertainment properties, and we are driven to seek and solve entertainment industry
challenges with open-platform solutions using a mix of storytelling techniques.
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11. WHAT WE DO
‣ STRATEGY ‣ CONTENT
‣ Brand Development ‣ Transmedia
‣ Strategic Planning ‣ Graphic Novels + Books
‣ Ideation ‣ Franchise Expansion
‣ Cultural Drivers ‣ Studio Property Guide
‣ Consumer Insights ‣ Living Posters
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12. WHAT WE DO
‣ DESIGN ‣ INTERACTIVE
‣ Creative Direction (Print + Digital) ‣ Mobile App Development
‣ Marketing Collateral ‣ Online Web Development
‣ Mock Ups + 3D Visualizations ‣ Mobile Game Development
‣ Home Entertainment Design ‣ Out-of-Home Installations
‣ Theatrical Online Media ‣ DVD/Blu-ray Content Development
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13. WHAT WE DO
‣ SOCIAL ‣ EXPERIENTIAL
‣ Community Management ‣ Alternate Reality Games
‣ Social Media Positioning ‣ 3D Projection Mapping
‣ Public Relations ‣ Event + Tour Development
‣ Social Platform Development ‣ Retail Theater + Takeovers
‣ Social Platform Promotions ‣ Mobile Retail Experience
‣ Branded Consumer Support ‣ Retail + Pop-Up Concept Stores
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14. CURATION PROCESS
At Land&Sea Creative Corp., our processes have developed from our years of experience producing a broad
spectrum of entertainment content. We approach each opportunity methodically, beginning with the initial
consultation, and construct a specific process based upon the campaign objectives.
ABOVE THE LINE EDITORIAL SEARCH MOBILE WEBSITE SOCIAL AMBIENT
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15. CURATION PROCESS
EXPLORE CREATE CURATE UNFOLD
STRATEGY & ORIGINAL & OPEN-MEDIA MASS AUDIENCE
PLANNING EXTENDED IP PLATFORM DISTRIBUTION
INPUT EXPERIENCE REFLECT REPORT
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16. OUR ARCHITECTS & CURATORS
At Land&Sea we thrive off each other, striving collectively towards producing extended and original
intellectual properties for our partners.
Our individual disciplines combine to create one unified approach. These unique perspectives and skill sets
provide our clients the leverage necessary to emerge within expanding transmedia markets.
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17. OUR ARCHITECTS & CURATORS
Dil-Dominé Jacobe Leonares Gordian Frank Sebastian Burghardt
Founder, Managing Partner Partner, Executive Creative Director Partner, Executive Creative Director
Hollywood, CA Hamburg, Germany Hamburg, Germany
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18. EVERY BRAND HAS A STORY TO TELL. THOSE WHO TELL IT BEST WIN.
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19. CONCLUSION NEW BUSINESS INQUIRIES:
thevoyage@landnsea.co
Thanks for taking the time to review our Capabilities Deck. You should know that this presentation represents
only a fraction of our expertise, as the full extent of our talents cannot be conveyed in a single document.
Get to know us by collaborating with us. Engage our creative architects to serve as your special ops,
complementing your strengths and uplifting your objectives. By partnering with us, you are extending brand into
the transmedia world.
Each new client partner enhances our process and enriches our strategic perspective. Please feel free to contact
us at any time to learn more about our services; question or comments are always welcome.
©2010 LAND&SEA CREATIVE CORP.
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20. LAND&SEA
A C R E AT I V E T R A N S M E D I A A G E N C Y