More Visibility Social Media Facebook

SOCIAL MEDIA BOOTCAMP PART 1 Tactics & Techniques to Maximize Facebook

Today’s Presenters ,[object Object],[object Object],April Nelson Director of Strategic Accounts, MoreVisibility

Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHANNEL STRATEGY Understanding the Channel & Setting Your Expectations Accordingly

A Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Make Facebook a place for people to connect with and keep track of all the interests in their lives

Common Objections for Business Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Required For Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Determine Your User Persona & Voice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting Realistic Expectations & Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is not intended to be a Direct Revenue Generator

PROFILES, PAGES & GROUPS Key Differences and When to Utilize Each

Profiles, Pages, and Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profiles, Pages, and Groups “ Profiles can only be used to represent an individual, and must be held under an individual name.” “ Pages can only be created to represent a real public figure, artist, brand or organization .” “ Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject” ,[object Object],[object Object]

Pages Groups Nevada Business Name: Nevada Commission on Tourism The Nevada Higher Education Budget Cuts are threatening my future. Business Name: N/A Pretty URL facebook.com/pages/ Nevada Ugly URL facebook.com/group.php? gid=16241146761 Applications can be added No Applications Page Admin names not public Admin Names displayed on Group ,[object Object],[object Object],View Page Statistics / Insights No Insights Create associated events No associated events Tie Social Actions to Paid Ads Paid Ads but no Social Actions Public, with limited Privacy Total Privacy is an option ,[object Object],[object Object]

WHAT’S THE SEO VALUE? Understanding How Page Set Up Affects Natural Search

SEO Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WARNING: Do not copy your website’s Homepage text for your profile content

How it Works ,[object Object],[object Object]

HOW TO SET UP A PAGE Setting up a Page and Understanding Available Settings

How To Set Up a New Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION

Set up a New Page - Create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION

Set up a New Page - Personalize ,[object Object],[object Object],[object Object],[object Object],[object Object],What’s This? CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION

Set up a New Page - Personalize ,[object Object],[object Object],[object Object],CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION

Facebook Applications - Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION

Basic Applications (1 of 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION

Basic Applications (2 of 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION UNDER-USED

3 rd Party Applications Be Aware of How they Function CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Privacy Settings CREATE PERSONALIZE APPLICATIONS SETTINGS INTERACTION

BUILDING A “FAN” BASE Leveraging Existing Customers and Attracting New Fans

Building a Fan Base – Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building a Fan Base – Facebook Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Facebook Connect? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Channel Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking Performance – Facebook Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW

Tracking Performance – Google Analytics ,[object Object],[object Object]

Page Changes in the Works (1 of 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRAND NEW

Page Changes in the Works (2 of 2) ,[object Object]

“ Old” Page Style – Focus on Static Content “ New” Style – Focus on STREAM

Benefits of New Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prepare Your Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WARNING: Clicking “Republish” will push your Page to NEW Style

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions & Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen. If we don’t answer your question live, we will respond via email.

Thank You!! Thank you for attending our Webinar! Questions / Comments / Suggestions? Email Us: [email_address]

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