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Clube France Brésil

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Clube France Brésil

  1. 1. Projeto “Clube France-Brésil” Versão1: avaliação para alinhamento de propósitos Contexto Os laços franco-brasileiros conhecem um de seus períodos mais significativos. Esta relação cada vez mais presente foi inicialmente traduzida por uma vontade de aproximação entre estes dois países no ano do Brasil na França e, neste ano, tem seu reconhecimento com o ano da França no Brasil. A cooperação está sendo fortemente reforçada nos âmbitos diplomáticos e culturais, porém ainda com muito potencial de desenvolvimento no campo econômico. O cenário é bastante propício para esta aproximação por uma série de razões, sendo algumas das principais: • Reforço da cooperação institucional entre Brasil e França; • Maior estabilidade política econômica no Brasil; • Competição reduzida de setores estratégicos em ambos países; • Baixa competitividade da produção industrial francesa (curva etária em envelhecimento, custo de mão de obra, recursos naturais escassos, etc.) • Imagem do Brasil como “paraíso”, “fronteira verde”, “terra acolhedora”; • Brasil como novo polo de atração de investimentos. Durante o “3º encontro da cooperação descentralizada franco-brasileira”, ocorrido em Lyon , França, se observou que existe uma oportunidade precursora na relação técnico-científica e econômica, que é hoje carente de pontos interconexão dos potenciais existentes. O contato estabelecido durante o encontro entre o município de Pacajus e a associação “Brasil Para Ti”, em Lyon, propõe integrar este desafio em uma cooperação estruturada com o propósito de reforçar a ação em uma esfera econômica. Projeto Inicialmente idealizado sob o nome “Clube France-Brésil”, este projeto visa aproximar o potencial e interesses de desenvolvimento econômico do Ceará, iniciando um esforço comercial atráves de uma presença mais ativa na França. Em uma visão de longo-prazo, este projeto visa assumir uma proporção mais ampla no território nacional, o que confere ao Ceará a característica de precursor neste desenvolvimento. Igualmente, o esforço a ser iniciado com a França busca integrar um contexto europeu, que encontrará benefícios das ações realizadas na França, que é um dos pontos centrais da Comunidade Européia. Os princípios são estruturados da seguinte forma. • Presença ativa no território francês;
  2. 2. • Aproximação com entidades de cooperação científica; • Mapeamento de oportunidades econômicas e agentes econômicos franceses; • Prospecção de oportunidades de negócios em exportação e captação de investimentos. Projeto “Clube France-Brésil” Estrutura do projeto Em grandes linhas o projeto Clube France-Brésil é estabelecido em três grandes: alinhamento, comunicação e desenvolvimento. Em cada fase é estabelecido um plano de ação que prioriza diferentes frentes. Na página seguinte o plano de ação é apresentado em grandes grupos de ações, dividido de acordo com cada foco de priorização indicado anteriormente.
  3. 3. Projeto “Clube France-Brésil” Enfoque setorial Os setores a serem priorizados representam aqueles identificados com estratégicos pelas instituições que farão parte deste projeto. Cada setor incorpora suas peculiaridades e esta deverá ser traduzida em ações alinhadas com estes propósitos.

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