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Resume: Program/Product Marketing Manager, Retail Marketing

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Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.

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Resume: Program/Product Marketing Manager, Retail Marketing

  1. 1. DANNY KIM 309 Ribbonwood Avenue • San Jose, California 95123 (408) 667-6339 • dkim2003@gmail.com LinkedIn: www.linkedin.com/in/dkim2003 PROGRAM / PRODUCT MARKETING MANAGER Program Launch / Channel and Partner Marketing / Business Development Highly experienced Program / Product Marketing Manager with over 5 years experience working with Wireless Carriers, MVNO’s, open-loop prepaid products, transaction service providers, independent service operators, wholesalers / distributors, and independent retailers. Organized leader who has consistently worked with cross-functional teams during both long-term projects and initial launches of new programs, products, and services. Consistently turned around under performing programs and created highly profitable programs through marketing, training, and partner relationships. Core competencies include: • Budget Management • Channel / Partner Marketing • Product Launch • Cross-departmental communication • Program / Product Management • Wireless Carrier & MVNO expertise • Team building and leadership • Business Development • Account / Partner Management • Experience writing PRDs, MRDs, Creative Briefs • Tradeshow & Event Planning • Project Management PROFESSIONAL EXPERIENCE PRODUCT CONSULTANT, STORED VALUE PRODUCT, 5/2009 – PRESENT WIREDBENEFITS, Foster City, CA Researching and developing the company’s first consumer facing stored value product. Utilizing the company’s recently developed backend processing system and implementing their existing prepaid healthcare feature currently marketed to small businesses, I am leading all efforts to create a complete stored value product line. My primary responsibility is to research the market and provide feedback on industry trends, distribution, and online/retail presence of similar products. I am also tasked with implementing a partner’s mobile content feature that allows secured domestic/international money transfer through a GSM handset technology. PROGRAM MANAGER, PREPAID PROGRAMS, 11/2007 – 1/2009 PROGRAM MARKETING MANAGER, HANDSETS, 7/2006 – 11/2007 AMERICAN WIRELESS, Campbell, CA Managed and marketed the prepaid handset programs and co-managed our stored value products maintaining positive relationships with three wireless carriers and one transaction service provider. Leading all marketing efforts for our wireless carriers national indirect retail channel I oversaw program budgets, deliverables, direct marketing, collateral, training, product pricing, allocation, and marketing communication (Carriers included Boost Mobile, Virgin Mobile, and AT&T). Served as the primary point of contact for our partners, media vendors, and outsourced marketing agencies. Helped increase product sales by developing events, marketing campaigns, grass root advertising, promotions, and compensation programs working directly with carrier partners and corporate marketing teams. Led content and design for all print ads, brochures, monthly newsletters, press releases, and web content. Consistently worked with various internal and external departments ensuring information was provided to all parties and followed through with all departments for product needs. Presented status and results to upper management and partners. Conducted market research, developed competitive analysis reports, market/product requirement documents, training materials, and presentations. Selected accomplishments: - Helped increase department sales by over 200% co-managing over $140M in product sales and acquiring nearly 100K new end-users in 2008. - Introduced and implemented two key programs and new carrier relationships with Virgin Mobile and AT&T including all contract negotiations working directly with our Chairman and President. 1
  2. 2. - Launched the company’s first stored value product, Green Dot, making it accessible through the company’s online portal and POS terminal machines (Launched the company’s second stored value product with nFinanse’s Discover Debit Cards and Gift Cards). ACCOUNT MANAGER, INDIRECT RETAIL CHANNEL, 11/2003-7/2006 T-MOBILE USA, Concord, CA Managed the South Bay Area indirect retail distribution focusing on increasing points of distribution, increasing customer acquisition, reducing churn, and maintaining brand integrity. Oversaw 75 points of distribution including independent retailers and distributors. Managed local co-op funds working with retailers, channel marketing, and local media vendors focusing on brand awareness to help increase foot traffic at all points of distribution. Regulated channel sales by monitoring each retail location and ensured T-Mobile’s brand was positively portrayed at the point of sale. Constantly trained and educated retailers and their employees. Led weekly training courses for up to 50 sales associates. Measured churn and ARPU for each retail location discussing opportunities and strengths with principle owners and management on a monthly basis. Maintained positive relationship with each retailer, providing marketing resources, and support. Evaluated, acquired and developed new retailers and turned around or eliminated under performing retailers. Assisted retailers in selecting and negotiating high traffic retail locations and recommended in store product mix, handset pricing, collateral, and sales support. Selected Accomplishments: - Developed the South Bay market into the highest producing market in Northern California. - Awarded the 2005 and 2006 Winners Circle, awarded to the top 7% of T-Mobile’s national sales force. - Consistently achieved over 100% to quota. ACCOUNT EXECUTIVE, FINANCIAL SERVICES, 1/2003 – 11/2003 HOUSEHOLD FINANCE, San Jose, CA Marketed financial and insurance products to new and existing customers and achieved corporate and personal goals through effective presentation of loan products. TECHNICAL SKILLS Proficient with PC platform (XP, Vista), Microsoft Office (Excel, Word, Outlook and Power Point). Familiar with Macromedia Dreamweaver, Adobe Photoshop, Acrobat, Sharepoint, Salesforce and Vertical Response. Basic knowledge of HTML coding and web hosting (experience using Bluehost and GoDaddy). Experience using Mac platform. Passion for social networking. EDUCATION & DEVELOPMENT San Jose State University, BS Degree in Advertising (Management Concentration), May 2003 Served as the National Advertising Director (2002-2003) for the university’s Spartan Daily newspaper managing all national advertising working directly with the universities media agency, 360 Youth/Alloy Media. eMarketing Association, Certified eMarketing Associate, May 2009 Penn Foster College, Web Design Coursework 2