DANNY KIM
309 Ribbonwood Avenue • San Jose, California 95123
(408) 667-6339 • dkim2003@gmail.com
LinkedIn: www.linkedin.com/in/dkim2003
PROGRAM / PRODUCT MARKETING MANAGER
Program Launch / Channel and Partner Marketing / Business Development
Highly experienced Program / Product Marketing Manager with over 5 years experience working with Wireless Carriers,
MVNO’s, open-loop prepaid products, transaction service providers, independent service operators, wholesalers /
distributors, and independent retailers. Organized leader who has consistently worked with cross-functional teams
during both long-term projects and initial launches of new programs, products, and services. Consistently turned around
under performing programs and created highly profitable programs through marketing, training, and partner
relationships. Core competencies include:
• Budget Management • Channel / Partner Marketing
• Product Launch • Cross-departmental communication
• Program / Product Management • Wireless Carrier & MVNO expertise
• Team building and leadership • Business Development
• Account / Partner Management • Experience writing PRDs, MRDs, Creative Briefs
• Tradeshow & Event Planning • Project Management
PROFESSIONAL EXPERIENCE
PRODUCT CONSULTANT, STORED VALUE PRODUCT, 5/2009 – PRESENT
WIREDBENEFITS, Foster City, CA
Researching and developing the company’s first consumer facing stored value product.
Utilizing the company’s recently developed backend processing system and implementing their existing prepaid
healthcare feature currently marketed to small businesses, I am leading all efforts to create a complete stored value
product line. My primary responsibility is to research the market and provide feedback on industry trends, distribution,
and online/retail presence of similar products. I am also tasked with implementing a partner’s mobile content feature
that allows secured domestic/international money transfer through a GSM handset technology.
PROGRAM MANAGER, PREPAID PROGRAMS, 11/2007 – 1/2009
PROGRAM MARKETING MANAGER, HANDSETS, 7/2006 – 11/2007
AMERICAN WIRELESS, Campbell, CA
Managed and marketed the prepaid handset programs and co-managed our stored value products maintaining positive
relationships with three wireless carriers and one transaction service provider.
Leading all marketing efforts for our wireless carriers national indirect retail channel I oversaw program budgets,
deliverables, direct marketing, collateral, training, product pricing, allocation, and marketing communication (Carriers
included Boost Mobile, Virgin Mobile, and AT&T). Served as the primary point of contact for our partners, media
vendors, and outsourced marketing agencies. Helped increase product sales by developing events, marketing campaigns,
grass root advertising, promotions, and compensation programs working directly with carrier partners and corporate
marketing teams. Led content and design for all print ads, brochures, monthly newsletters, press releases, and web
content. Consistently worked with various internal and external departments ensuring information was provided to all
parties and followed through with all departments for product needs. Presented status and results to upper management
and partners. Conducted market research, developed competitive analysis reports, market/product requirement
documents, training materials, and presentations.
Selected accomplishments:
- Helped increase department sales by over 200% co-managing over $140M in product sales and acquiring nearly
100K new end-users in 2008.
- Introduced and implemented two key programs and new carrier relationships with Virgin Mobile and AT&T
including all contract negotiations working directly with our Chairman and President.
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- Launched the company’s first stored value product, Green Dot, making it accessible through the company’s
online portal and POS terminal machines (Launched the company’s second stored value product with
nFinanse’s Discover Debit Cards and Gift Cards).
ACCOUNT MANAGER, INDIRECT RETAIL CHANNEL, 11/2003-7/2006
T-MOBILE USA, Concord, CA
Managed the South Bay Area indirect retail distribution focusing on increasing points of distribution, increasing
customer acquisition, reducing churn, and maintaining brand integrity.
Oversaw 75 points of distribution including independent retailers and distributors. Managed local co-op funds working
with retailers, channel marketing, and local media vendors focusing on brand awareness to help increase foot traffic at all
points of distribution. Regulated channel sales by monitoring each retail location and ensured T-Mobile’s brand was
positively portrayed at the point of sale. Constantly trained and educated retailers and their employees. Led weekly
training courses for up to 50 sales associates. Measured churn and ARPU for each retail location discussing
opportunities and strengths with principle owners and management on a monthly basis. Maintained positive relationship
with each retailer, providing marketing resources, and support. Evaluated, acquired and developed new retailers and
turned around or eliminated under performing retailers. Assisted retailers in selecting and negotiating high traffic retail
locations and recommended in store product mix, handset pricing, collateral, and sales support.
Selected Accomplishments:
- Developed the South Bay market into the highest producing market in Northern California.
- Awarded the 2005 and 2006 Winners Circle, awarded to the top 7% of T-Mobile’s national sales force.
- Consistently achieved over 100% to quota.
ACCOUNT EXECUTIVE, FINANCIAL SERVICES, 1/2003 – 11/2003
HOUSEHOLD FINANCE, San Jose, CA
Marketed financial and insurance products to new and existing customers and achieved corporate and personal goals
through effective presentation of loan products.
TECHNICAL SKILLS
Proficient with PC platform (XP, Vista), Microsoft Office (Excel, Word, Outlook and Power Point). Familiar with
Macromedia Dreamweaver, Adobe Photoshop, Acrobat, Sharepoint, Salesforce and Vertical Response. Basic knowledge
of HTML coding and web hosting (experience using Bluehost and GoDaddy). Experience using Mac platform. Passion
for social networking.
EDUCATION & DEVELOPMENT
San Jose State University, BS Degree in Advertising (Management Concentration), May 2003
Served as the National Advertising Director (2002-2003) for the university’s Spartan Daily newspaper managing all
national advertising working directly with the universities media agency, 360 Youth/Alloy Media.
eMarketing Association, Certified eMarketing Associate, May 2009
Penn Foster College, Web Design Coursework
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