6. Psychology as a . . . Social Science . . . That studies the Nature, Interaction, & Structure of Society/Groups Scientific Method & Research used to understand the nature of the physical (biological) world. Or a Natural Science?
15. Can we see inside the human brain? Image by Todd Richards and Aric Bills, U.W., copyright Hunter Hoffman, U.W. Healthy volunteers receiving brief pain stimuli during fMRI brain scans showed large increases in activity in brain regions known to be involved in processing pain (see left image above, "No VR"). In contrast, the same volunteers reported large reductions in pain, and fMRI showed large reductions in pain related brain activity when participants went into virtual reality (see right image above "VR"). Hoffman, Richards, Coda, Bills, Blough, Richards, and Sharar (June, 2004, NeuroReport) www.sciencentral.com search for ``brain pain'' to see a brief NSF funded science news story including a video clip interview of a young burn patient interviewed. fMRI used … End Ch1, S1 & S2 Virtual Reality for Pain Treatment fMRI Evidence Used in Murder Sentencing
Editor's Notes
Psychographics - The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. Definition: A term that describes consumers or audience members on the basis of psychological characteristics initially determined by standardized tests
