CG Leveraging Social Media 06-23-15 final
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Leveraging Social Media in Law
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CG Leveraging Social Media 06-23-15 final
- 1. Leveraging Social Media June 23, 2015
- 2. C&G Academy Leveraging Social Media June 23, 2015, Noon - 1 p.m. Presented by: David J. Kearney | Cohen & Grigsby, P.C. Tina L. Richardson | Elias/Savion Director of Technology Services Vice President of Communications 2
- 3. • Program – Overview – LinkedIn – Twitter – C&G Website – C&G Blogs – JDSupra – Q&A 3 Leveraging Social Media
- 4. 4 Leveraging Social Media Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
- 5. 5 Leveraging Social Media Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
- 6. 6 Leveraging Social Media Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
- 7. 7 Leveraging Social Media Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
- 8. • ABA Conclusion: Social media platforms can be excellent tools for consuming content, creating awareness about an industry or client, establishing expertise in a practice area or industry, or for creating or nurturing relationships with clients, referral sources, colleagues and others. 8 Leveraging Social Media
- 9. • The tools are constantly evolving – News feeds report stories live in real time – Blogs and other publishing platforms are a source for cutting-edge legal commentary • Potential to – Market your services – Build connections with other lawyers and potential clients – Gather and share information about the law and your practice 9 Leveraging Social Media
- 10. LinkedIn 10
- 11. • Cohen & Grigsby, P.C. – Tells the firm’s story – Showcases opportunities – Drives word of mouth • Information posted on cohenlaw.com, JD Supra, or other external sources that contain C&G, are posted on the company profile page. 11 Firm Page
- 12. • Attorney & Alumni Network – Private Group for current and former C&G attorneys – Designed to foster connections and networking – Use it to: • Stay in touch with C&G connections • Share accomplishments • Interact in discussion groups • Find the latest C&G news 12 Firm Alumni Group
- 13. Maximize your presence on LinkedIn 13 Professional Profile
- 14. Maximize your presence on LinkedIn 14 Professional Profile
- 15. • Identify your goals – Brand awareness, thought leadership, strengthening alliances, building community, etc. • Define target audience – Tailor your profile to speak to them. • Keep your profile complete and current. • Create a checklist – what you need to do (monthly, weekly, daily) • Schedule LinkedIn and other “social” time – Rely on status updates, notifications tab and other tools. 15 Summary: Best Practices
- 16. 10 ways to maximize your presence on LinkedIn 1. Include a professional photo to vastly improve your chances of being viewed. 2. Personalize your profile URL to help people find you. 3. Write a headline that sums up your brand and drives your target audience to dive deeper into your profile. 4. Use the summary area of your profile to provide a snapshot of your professional journey and aspirations. 5. Have a total word count of at least 40 words, and incorporate industry keywords, to help people find you via search. 16 Professional Profile *Source: LinkedIn
- 17. 6. Add past and present work experience to provide context, and upload (or link to) rich content like websites, blogs, presentations, and videos to capture your full body of work. 7. Get recommendations from colleagues, employers and customers who can speak to your abilities and contributions. 8. Use LinkedIn search to find and connect with past and present colleagues, business partners, and other contacts who can speak to your skills and experience. 9. Share interesting articles, news, or videos through status updates. Include personal insights on the content you share. 10.Engage with connections’ posts by liking, commenting, sharing. 17 Professional Profile *Source: LinkedIn
- 18. 18 Twitter
- 19. • First, be a follower – Follow those suited to your interests and who offer useful information; engage with others in the legal field, ancillary professionals • Think quality over quantity • Used as source for news and information • Used as a business development engine 19 Twitter
- 20. • You are what you Tweet – A Tweet is an expression of a moment or idea in 140 characters or less. It can contain text, photos, and videos. • Understand your words are discoverable – Millions of Tweets are shared in real time, every day. • Tweet developments that are important to your clients – Add value to what you retweet 20 Twitter
- 21. • Resources – Glossary: https://support.twitter.com/entries/166337-the-twitter- glossary – Registry: http://www.usa.gov/Contact/verify-social-media.shtml • Look up accounts managed by federal agencies, elected officials, heads of agencies or members of the President’s Cabinet – LexTweet: http://www.lextweet.com/ • 8,000 legal professionals providing insight via social media. A production of LexBlog—empowering lawyers to network through the Internet. – Justia Legal Birds: http://legalbirds.justia.com/ 21 Twitter
- 22. 22 C&G Website
- 23. 23 C&G Website • New site
- 25. 25 C&G Blog
- 26. 26 C&G Blog
- 27. 27 C&G Blog
- 28. 28 C&G Blog
- 29. • Daily source of business and legal intelligence • Publish content produced by leading experts in various fields and industries – Contributors include 18,000+ attorney writers from leading law firms • More than 350,000 subscribers • Readers include c-level executives, directors, in-house counsel, lawyers, reporters, editors, and other target readers 29 JDSupra
- 30. • Firm profile • Publishing and distribution channel • Social media integration 30 JDSupra
- 33. • Author profiles • Article resulted in new client JDSupra
- 35. 35 Q&A
Editor's Notes
- 62% of Law firms maintain social networks (7% increase) 78% of lawyers maintain one or more social networks for professional purposes
- Note: Ethical rules and opinions about how social media can be used in case investigation may have curbed its use.
- 35% of lawyers have obtained clients via their social networks
- LinkedIn is the world’s largest professional network on the Internet. More than 370 million+ members in over 200 countries and territories Executives from all Fortune 500 companies are members More than 3 million companies leverage their Company Page to promote content and build relationships
- Employees are 70% more likely to engage with your company. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile) Get more visibility for services by using Showcase Pages and Company Updates as an alternative for sharing content. Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns. By following Cohen & Grigsby on LinkedIn, any news being distributed to LinkedIn from www.cohenlaw.com, other news sources, JDSupra, etc. will be posted on LinkedIn. When you follow LinkedIn, you can Like, Share, and Comment on the update. When you engage in the content, that C&G updated gets pushed to all of your contacts, which then could get posted to all of their contacts. This really helps increase the profile of Cohen & Grigsby and YOU. This is C&Gs primary engine in social media…there has been some talk about others, such as Twitter, Facebook, etc. Each one needs to be evaluated individually. I can post content in various formats…links, docs, pdfs, presentations, etc. Extension of firms brand.
- Professional Profile… There are easy ways to optimize and manage your LinkedIn engagement… Areas Privacy Settings All discussion stay here with the 4-walls…there are no stupid questions. Haven't passed bar, Can I post that I am an attorney? No Activities Not a lot of people here effective use LinkedIn, but one I can certainly speak to that does a great job is Christie Tillapaugh, Lindsay Oliver. No cat vids, picks, jokes. Begin your habits now. When to connect/When Not to connect.
- Distribute thoughtfully: Remember the 411 rule*: For every 1 self-serving post, share 1 relevant post and 4 pieces of relevant content written by others Info on Intranet
- Founded in 2006, Twitter is a global platform for public self expression and conversation in real-time Microblogging platform for short updates, called "tweets" of up to 140 characters 288 million monthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile 77% of accounts are outside the U.S. Twitter supports 33 languages
- JD Supra is a daily source of legal intelligence on all topics business and personal They publish and distribute the valuable content produced daily by leading business experts: updates, alerts, news analysis, blog posts, videos, and written commentary on myriad topics across all industries and fields. Readers include in-house counsel, business leaders, reporters, editors, and anyone else trying to make sense of regulations and related issues that define their profession, marketplace, or industry. Professionals and B2B businesses use JD Supra to showcase expertise and market their services to a targeted audience via social media channels, news partnerships, and additional forms of visibility. Our contributors include over 18,000 attorney writers from some of the world's leading law firms. JD Supra has over 350,000 subscribers to its content over numerous channels Professionals in public and private sectors use the platform to showcase thought leadership and market their services to a targeted audience. Potential to provide cutting-edge legal commentary about emerging issues prior to journals
- http://www.jdsupra.com/profile/Cohen_Grigsby_docs/