Bni 8 Minute 2 B Final
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A brief overview of the digital marketing world today
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Bni 8 Minute 2 B Final
- 3. 1700+ Consultants in 1200 Offices World Wide
- 4. Trend Setting and Innovative
- 6. Fortune 500 and Small Entrepreneurial Companies
- 7. 15 years Retail Experience
- 8. 25+ years Marketing and Sales of Consumer Products
- 9. 20 years in the Florida Market
- 11. Where do you want your business to be in three years? If you don’t set goals and measure the results how will you know if you have been successful ?
- 13. What questions you need to answer, to help you plan a successful online presence?
- 14. How to duplicate your “Real World” business.... online
- 16. Who is your Target Market?
- 17. How do you get your business today?
- 19. All Media is Being Digitized www.reachlocal.com
- 20. Today * 5 Years From Now 10 Years Ago Your Clients are being Digitized& the pace is increasing www.reachlocal.com
- 21. Lead Generation Online Credibility Customer communication Today 5 Years From Now 10 Years Ago Manage Reputation ...and so is Your Businessbecoming digitized every day www.reachlocal.com
- 22. Duplicate Real World Business, Online
- 23. Preferred Communication Changingare you ready to change?
- 24. Why do they use search engines? .
- 25. Purchase research cycle 5 Years From Now Today 10 Years Ago
- 26. Analyze your online competitors Monitor what they do & benchmark your website Check their online initiatives
- 27. Measure your online effectiveness Continuously improve your website Understand what visitors are doing
- 28. Organic Search 74.3% Pay Per Click - 12.2% Pay Per Click 13.5% Where do they click? 5 Years From Now Today 10 Years Ago
- 29. Now, Let’s See How We Can Duplicate Your Business? ...online
- 30. The scene is set….
- 34. Search Optimization
- 35. Social Media Campaigns
- 36. Reputation Management
- 37. Mobile marketing
- 38. Paid Search
- 39. Guaranteed ResultsInternet Solutions
- 41. Have a good site but not enough business
- 43. New products/service to launch
Hinweis der Redaktion
- I start with a conversatio.n about business structure and goals
- Business had better follow the market. Every type of communication is going digital, especially reputation management
- Veterans/Seniors communicate in traditional ways; mostly by face to face and phoneFor Boomers, you know who you are, there is a slight shift toward email and cell phone but still strong reliance on traditional communications methods.Gen xers have a much more balanced acceptance of digital communications.Gen Y(Millenials) have almost no face to face/ traditional communications and have in fact eschewed even cell phone communications in favor of IM, Twitter
- Over 70% of respondents turnedto search to either learn more about a product or service or compare it against alternatives. Whenwe add reading reviews as a possible intent, the total is over 80%. These all indicate that searchactivity will precede the actual purchase, sometimes by a significant period of time.
- Less than 10% of searchers are ready to buy now. Over 90% are researching for a purchase that will happen a week or more from now
- Continuously analyze on line activity on your site to improve and adjust to market reality
- Take a look at this next video and tell me Who is the advertiser and What are they selling?