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Task 5

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Alibaba group management change analysis by P Kotter’s eight steps to successful change model

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Task 5

  1. 1. TU6414 Management information technology P68508 Wu Diyi
  2. 2.  the process, tools and techniques to manage the people-side of change to achieve a required business outcome.
  3. 3.  Alibaba Group is a privately owned HangZhou-based group of Internet-based ecommerce businesses including B2B online web portals, online retail and payment services, a shopping search engine and datacentric cloud computing services. In 2012, two of Alibaba’s portals together handled 1.1 trillion yuan ($170 billion) in sales, more than competitors eBay and Amazon.com combined.
  4. 4.  In this assignment we doing Alibaba Group management change follow John P Kotter’s eight steps to successful change model a helpful model for understanding and managing change. Each stage acknowledges a key principle identified by Kotter relating to people's response and approach to change, in which people see, feel and then change.
  5. 5.    Alibaba let the employee know what they are doing is contribute and influence their society this real goal. Inspire employees by understand the what employees want to get is satisfied payment, receive respected, pleasant job, and comfortable working environment How to deal with the dilemma of labor relationship, Ma Yun said how do you represent the interests of employees, the staff is on behalf client.
  6. 6.   Build the team with employees right attitude, emotion “you might be suffering and injustice during you working, but after this when we share our achievement, our company will grow up and had the better future.” Make employees doing good job and enjoy their job is the right things manager should do.
  7. 7.  Focus on emotional and creative aspects necessary to drive service and efficiency. Ma Yun the unique strategic vision, Ali did not miss any big opportunity in Chinese ecommerce, no matter what B2B, C2C, B2C, or future C2B.
  8. 8.  Ma encourage staffs and colleagues share their opinion of their company development and they also apply some IT technical like Telecommunications and distribution system easy to transfer their email and file more convenient to communication each other.
  9. 9.  Latest IT technical used in Alibaba is “smart” logistics network . The network will be operated by Rookie Network Technology, a new joint venture between Alibaba, a department store chain called in time group to accelerate e-commerce deliveries in the company remove delivery slowly obstacles.
  10. 10.  Ma Yun set aims that are easy to achieve - in bite-size chunks, spin off from a large organization Alibaba Group to operate independently of the small organizations like C2C Taobao, online payment alipay, groupon Juhuasuan.
  11. 11.     Foster and encourage determination and persistence. ongoing change. encourage ongoing progress reporting. highlight achieved and future milestones.
  12. 12.   Split off benefits is obvious: team size is smaller and easier to communicate, and more focus on core products and services, training a lot of new manager. Ma’s idea of Ali inside, each executives need to cultivate their successors, so that it can be regarded as qualified manager, he also specializes in young manager in training course, training and even third generation of younger successor.