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Case Studies | Social Media Marketing


                                                         Presented by:

                                                        Markigence Communications Pvt. Ltd.
                                    411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
                                   Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com


Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Key Clients




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                         2
                               Challenge                                                              Results




               • Revive brand recall value &                                             • Built a community of 20,000
                 market positioning through                                                members in 9 weeks; current
                 social media                                                              count 50,000 +

               • Target the youth between                                                • Re enforced the brand recall
                 18-28 years.                                                              around      the   theme      of
                                                                                           Stop@Nothing with regular
                                                                                           wall posts , contests, apps, &
                                                                                           viral videos




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            •Integrated Social Media space with TV/ATL campaign of “Share Your Story” by
            developing an FB app. Over 2,000 user participation, and winner chosen from FB entries

            •Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers

            •Elevating the theme “Stop@nothing” with inspirational, knowledgeable content

            •Strategic media buying to increase the community size

            •Brand building exercises with regular contests, crowd sourcing, etc




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Share your Story Contest; Based on the theme stop@nothing




                                                                                             •     It was a month long contest based
                                                                                                   on the theme stop@nothing

                                                                                             •     Users were asked to share their
                                                                                                   most heroic moment/story of their
                                                                                                   life.

                                                                                             •     Received huge response with over
                                                                                                   2000 entries

                                                                                             •     The best entry won a Reebok
                                                                                                   watch.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Share your video Contest; Based on the theme stop@nothing




                                                                                             •     It was a week long contest based
                                                                                                   on the theme Stop@Nothing

                                                                                             •     Users were asked to share a
                                                                                                   video that inspires them the
                                                                                                   most, could be a song, a movie
                                                                                                   clip or a speech. And give it a
                                                                                                   great caption.

                                                                                             •     The entry with max likes and
                                                                                                   best caption won Reebok
                                                                                                   sunglasses.



Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3 day Marathon for Republic Day; Based on the theme Stop@Nothing




                                                                                             •     A 3-day Marathon starting January
                                                                                                   25th , was run saluting all the brave
                                                                                                   heroes who helped give India its
                                                                                                   identity!

                                                                                             •     Every hour a story of an Indian
                                                                                                   hero was posted , continuously for
                                                                                                   three days.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
PROMOTION @




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30

Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                         2
                               Challenge                                                              Results




               • Revive brand recall value &                                             • Built a community of 72,000
                 market positioning through                                                members in 3 months; current
                 social media                                                              count 75,000 +

               • Target the youth between                                                • Re enforced the brand recall
                 18-28 years.                                                              around the theme of “Take a
                                                                                           fresh view of life” with regular
                                                                                           wall posts , contests &
                                                                                           applications.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            •Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to
            introducing and naming CTDs- Hottie and Nottie.

            •Follow through on TVC – with promotional videos, contests and other activities
            revolving around the CTDs.

            •Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to
            win a cash prize worth Rs. 1,00,000

            •Ran a promotional campaign (application based)around World Cup- Become part of
            Hottie or Nottie squad

            •Interactivity on popular blogging sites and forum discussion participation


Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Guess who’s coming alive Contest; Based on the theme ‘Come alive’




                                                                                             •     It was a pre launch teaser
                                                                                                   campaign based on the new theme
                                                                                                   ‘Come Alive’

                                                                                             •     Was executed when the new Estilo
                                                                                                   was about to be launched.

                                                                                             •     Users were given hints and asked
                                                                                                   to guess who was coming alive?

                                                                                             •     Everyday Estilo t-shirts were given
                                                                                                   to the closest guess




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Conducted a series of contests combining with the ATL activities with huge
                                             participation




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Find the missing Hi-Tech Characters Contest




                                                                                      • Users were given hints on
                                                                                        Facebook and asked to spot the
                                                                                        missing hi -tech characters.

                                                                                      • The one who could spot them
                                                                                        won a cash price worth Rs.1 lac




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Name to Fame Contest; Based on naming the CTD’s.




                                                                                             •     It was a month long contest based
                                                                                                   on naming the CTDs

                                                                                             •     Users were asked to give the
                                                                                                   characters a funny, cute or an
                                                                                                   innovative name.

                                                                                             •     Received huge response, winner
                                                                                                   was chosen from Facebook
                                                                                                   interaction

                                                                                             •     The chosen name for the CTDs was
                                                                                                   HOTTIE and NOTTIE




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Other applications; Based on Hottie and Nottie




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2
                                Challenge                                                             Results




               • To educate the customers                                                • Built a community of 8,000
                 about the brand                                                           members in 8 weeks; current
                                                                                           count 9700 +
               • Increase brand awareness
                                                                                         • Consumer engagement
               • Engage with the customers                                                 through interactive
                 through social media platform                                             applications, contests and
                                                                                           content.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            •Consumer engagement through:

            •Contests on Facebook on related themes like current world cup theme

            •Everyday wall posts :
             Brand centric
             Theme centric-Trust and dependability


            •Interactivity on popular blogging sites

            •Developing interactive applications like CAROLOGY, Love-o-meter




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Contest on World Cup




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Interactive Application




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Interactive Application




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Contest on World Family Day




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Chimes Aviation Academy




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2
                                Challenge                                                            Results




               • To generate leads through                                               • Built a community of 8,900
                 surrogate branding                                                        members , considering the
                                                                                           niche group of flying
               • Increase brand awareness                                                  enthusiasts

               • Engage with the customers                                               • Consumer engagement
                 through social media platform                                             through interactive content
                                                                                           and media buying.
               • Website traffic augmentation
                 through SEO




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            •Word of mouth marketing: Surrogate Branding

            •Generated constant user engagement with an average interaction per post of more than
            70 which includes comments, likes and wall posts

            •Frequent user comments on wall posts and photos with 34 as an average comment per
            post

            •Created a banner on LinkedIN

            •Lead Generation of 53 flying enthusiasts, achieved without any media buying and only
            through word of mouth marketing

            •Successful conversion of 3 such enthusiasts joining CAA

Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA banner on




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Samsung Mobile India




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2
                                Challenge                                                             Results




               • Collaborated with a leading                                             • Built a community of 1,65,800
                 digital marketing services                                                members in 3 months.
                 agency for Brand promotion
                                                                                         • Consumer engagement
               • Engage with the customers                                                 through interactive content .
                 through social media platform




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            • Developed engaging contest that involves constant user communication

            • Surrogate Brand Promotion of Samsung’s Mobile’s latest offerings

            • Sharing of Videos, Images and interactive content about celebrities across different
              genres




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2
                                Challenge                                                            Results




                • Increase Brand awareness                                               • Built a community of 13,580+
                                                                                           members in 8 weeks.
                • Brand promotion
                                                                                         • Consumer engagement
                • Engage with the customers                                                through interactive content
                  through social media platform                                            and contests.

                • Website traffic augmentation
                  through SEO




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            •Brand building exercises with regular interactive content, contests, crowd sourcing, etc

            •Strategic media buying to increase the community size

            •Strategized various contests to increase interaction with the audience around “Dirty
            Shoes”, “The new F/W Campaign” and “Diwali”




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Get Dirty Contest; Based on the concept of Dirty shoes




                                                                                           •       It was a week long contest based
                                                                                                   on the concept of Dirty shoes.

                                                                                           •       Users were asked to post a picture
                                                                                                   of the dirtiest pair of shoes they
                                                                                                   posses and give it an interesting
                                                                                                   caption.

                                                                                           •       Three entries with dirtiest shoes
                                                                                                   and interesting captions won
                                                                                                   Tresmode vouchers.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Innovative showcase
                                                                                                     of the Fall/Winter
                                                                                                          collection
                                                                                                         2011-2012




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Tempt us Contest; Based on the F/W campaign- ‘Tempting you’




                                                                                •     It was a 4 day contest based on the F/W
                                                                                      campaign ‘ Tempting You with Tresmode’

                                                                                •     Everyday a picture from the campaign
                                                                                      was posted along with a hypothetical
                                                                                      situation built over it

                                                                                •     Users had to come up with interesting
                                                                                      answers to the given situation




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Received great response with
        huge participation




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Diwali Contest; Based on celebrating the ‘Spirit of together ness’




                                                                                             •     It was a week long contest
                                                                                                   during Diwali

                                                                                             •     Users were asked to upload their
                                                                                                   picture along with their loved
                                                                                                   ones, tag them and write special
                                                                                                   Diwali message

                                                                                             •     The most creative entry won
                                                                                                   Tresmode voucher




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Tresmode E-Store; Exclusive discount for facebook fans




                                                                                             •     An exclusive offer was launched
                                                                                                   for Tresmode fans

                                                                                             •     Facebook fans were offered a
                                                                                                   special discount of 10% on
                                                                                                   purchase from the website.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Picbadges; Based on New Year Resolution




                                                                                             •     It was implemented              on   the
                                                                                                   occasion of New Year’s

                                                                                             •     Badges were created in a manner
                                                                                                   giving the brand visibility

                                                                                             •     Users could choose from various
                                                                                                   fun badges and upload on their
                                                                                                   profile picture.

                                                                                             •     Lead to a great viral effect.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Badges




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Just paired Contest; Based on celebrating the ‘Valentines day’




                                                                                             •     It was a week long contest
                                                                                                   during Valentines

                                                                                             •     Users were asked to like and
                                                                                                   caption the best pair out of
                                                                                                   three options given

                                                                                             •     The most creative entry for each
                                                                                                   pair won Tresmode vouchers




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Bond of Love Contest; Based on celebrating the ‘Mother’s day’




                                                                                                   •   It was a week long contest
                                                                                                       during Valentines

                                                                                                   •   Users were asked to choose
                                                                                                       the best pair for their Mother
                                                                                                       and dedicate their wishes to
                                                                                                       her

                                                                                                   •   The most creative entry for
                                                                                                       won Tresmode voucher for
                                                                                                       her Mother




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
A Photobook by Sandeep Maheshwari




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2
                                Challenge                                                            Results




               • To introduce the theme and                                              • Built a community of 11,000+
                 concept of the book                                                       members in 1 week; current
                                                                                           count 11,300 +
               • Engage with the customers
                 through social media platform                                           • Consumer engagement
                                                                                           through interactive contests
               • Build    a    community                     of                            and content.
                 followers of the book.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            •Introducing the concept of photobook with regular interactive content, contests, crowd
            sourcing, etc

            •Strategic media buying to increase the community size

            •Strategized various contests to increase interaction with the audience around the
            theme of the book to connect with the them.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Caption this Contest; Based on book’s theme




                                                                                             •     It was a week long contest based
                                                                                                   on the books theme “Bring out
                                                                                                   the child in you”

                                                                                             •     Users were asked to caption the
                                                                                                   given picture and get max
                                                                                                   votes(likes) on their entry

                                                                                             •     The entry with maximum no of
                                                                                                   likes won an iPod Touch




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Blast from the Past Contest; Based on book’s theme




                                                                                             •     It was a week long contest based
                                                                                                   on the theme “Bring out the
                                                                                                   child in you”

                                                                                             •     Users were asked to upload their
                                                                                                   childhood pictures and caption
                                                                                                   them

                                                                                             •     The entry with best picture and
                                                                                                   caption was made the profile
                                                                                                   picture for two days.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
1                                                                        2
                                Challenge                                                            Results




               • To introduce the brand in the                                           • Built a community of 5,000+
                 online space.                                                             members in 1 week; current
                                                                                           count 7000 +
               • Engage with the customers
                 through social media platform                                           • Consumer engagement
                                                                                           through interactive contests
               • Build a community of                                                      and content.
                 followers for the brand




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
3
                        Strategy




            •Positioning the brand as a cool, fun thing that people aspire to be with regular
            interactive content, contests, crowd sourcing, etc

            •Strategic media buying to increase the community size

            •Strategized various contests to increase interaction with the audience around the
            theme of the Brand to connect with the them.




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Predict to Win Contest; Based on the theme of IPL




                                                                                             •     It was a week long contest based
                                                                                                   on the theme of IPL

                                                                                             •     Users were asked to predict the
                                                                                                   highest number of runs to be
                                                                                                   scored by a batsman in the
                                                                                                   evening matches everyday.

                                                                                             •     The entry with exact prediction
                                                                                                   won Reebok T-Shirts




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
“Naam Do Inaam lo” Contest; Based on brand’s theme




                                                                                             •     An ongoing contest based on
                                                                                                   naming the newly introduced
                                                                                                   flavour

                                                                                             •     Users were asked to name the
                                                                                                   new citrus flavour mouth
                                                                                                   freshener

                                                                                             •     The most interesting, creative
                                                                                                   and whacky entry would win
                                                                                                   Cool Lip merchandize




Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Thank You



                           Divya Chawla
                         #+91-989940774
               Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com

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Updated case study Markigence

  • 1. Case Studies | Social Media Marketing Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 2. Key Clients Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 3. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 4. 1 2 Challenge Results • Revive brand recall value & • Built a community of 20,000 market positioning through members in 9 weeks; current social media count 50,000 + • Target the youth between • Re enforced the brand recall 18-28 years. around the theme of Stop@Nothing with regular wall posts , contests, apps, & viral videos Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 5. 3 Strategy •Integrated Social Media space with TV/ATL campaign of “Share Your Story” by developing an FB app. Over 2,000 user participation, and winner chosen from FB entries •Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers •Elevating the theme “Stop@nothing” with inspirational, knowledgeable content •Strategic media buying to increase the community size •Brand building exercises with regular contests, crowd sourcing, etc Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 6. Share your Story Contest; Based on the theme stop@nothing • It was a month long contest based on the theme stop@nothing • Users were asked to share their most heroic moment/story of their life. • Received huge response with over 2000 entries • The best entry won a Reebok watch. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 7. Share your video Contest; Based on the theme stop@nothing • It was a week long contest based on the theme Stop@Nothing • Users were asked to share a video that inspires them the most, could be a song, a movie clip or a speech. And give it a great caption. • The entry with max likes and best caption won Reebok sunglasses. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 8. 3 day Marathon for Republic Day; Based on the theme Stop@Nothing • A 3-day Marathon starting January 25th , was run saluting all the brave heroes who helped give India its identity! • Every hour a story of an Indian hero was posted , continuously for three days. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 9. PROMOTION @ Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 10. Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30 Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 11. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 12. 1 2 Challenge Results • Revive brand recall value & • Built a community of 72,000 market positioning through members in 3 months; current social media count 75,000 + • Target the youth between • Re enforced the brand recall 18-28 years. around the theme of “Take a fresh view of life” with regular wall posts , contests & applications. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 13. 3 Strategy •Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to introducing and naming CTDs- Hottie and Nottie. •Follow through on TVC – with promotional videos, contests and other activities revolving around the CTDs. •Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to win a cash prize worth Rs. 1,00,000 •Ran a promotional campaign (application based)around World Cup- Become part of Hottie or Nottie squad •Interactivity on popular blogging sites and forum discussion participation Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 14. Guess who’s coming alive Contest; Based on the theme ‘Come alive’ • It was a pre launch teaser campaign based on the new theme ‘Come Alive’ • Was executed when the new Estilo was about to be launched. • Users were given hints and asked to guess who was coming alive? • Everyday Estilo t-shirts were given to the closest guess Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 15. Conducted a series of contests combining with the ATL activities with huge participation Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 16. Find the missing Hi-Tech Characters Contest • Users were given hints on Facebook and asked to spot the missing hi -tech characters. • The one who could spot them won a cash price worth Rs.1 lac Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 17. Name to Fame Contest; Based on naming the CTD’s. • It was a month long contest based on naming the CTDs • Users were asked to give the characters a funny, cute or an innovative name. • Received huge response, winner was chosen from Facebook interaction • The chosen name for the CTDs was HOTTIE and NOTTIE Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 18. Other applications; Based on Hottie and Nottie Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 19. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 20. 1 2 Challenge Results • To educate the customers • Built a community of 8,000 about the brand members in 8 weeks; current count 9700 + • Increase brand awareness • Consumer engagement • Engage with the customers through interactive through social media platform applications, contests and content. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 21. 3 Strategy •Consumer engagement through: •Contests on Facebook on related themes like current world cup theme •Everyday wall posts : Brand centric Theme centric-Trust and dependability •Interactivity on popular blogging sites •Developing interactive applications like CAROLOGY, Love-o-meter Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 22. Contest on World Cup Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 23. Interactive Application Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 24. Interactive Application Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 25. Contest on World Family Day Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 26. Chimes Aviation Academy Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 27. 1 2 Challenge Results • To generate leads through • Built a community of 8,900 surrogate branding members , considering the niche group of flying • Increase brand awareness enthusiasts • Engage with the customers • Consumer engagement through social media platform through interactive content and media buying. • Website traffic augmentation through SEO Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 28. 3 Strategy •Word of mouth marketing: Surrogate Branding •Generated constant user engagement with an average interaction per post of more than 70 which includes comments, likes and wall posts •Frequent user comments on wall posts and photos with 34 as an average comment per post •Created a banner on LinkedIN •Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing •Successful conversion of 3 such enthusiasts joining CAA Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 29. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 30. CAA banner on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 31. Samsung Mobile India Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 32. 1 2 Challenge Results • Collaborated with a leading • Built a community of 1,65,800 digital marketing services members in 3 months. agency for Brand promotion • Consumer engagement • Engage with the customers through interactive content . through social media platform Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 33. 3 Strategy • Developed engaging contest that involves constant user communication • Surrogate Brand Promotion of Samsung’s Mobile’s latest offerings • Sharing of Videos, Images and interactive content about celebrities across different genres Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 34. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 35. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 36. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 37. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 38. 1 2 Challenge Results • Increase Brand awareness • Built a community of 13,580+ members in 8 weeks. • Brand promotion • Consumer engagement • Engage with the customers through interactive content through social media platform and contests. • Website traffic augmentation through SEO Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 39. 3 Strategy •Brand building exercises with regular interactive content, contests, crowd sourcing, etc •Strategic media buying to increase the community size •Strategized various contests to increase interaction with the audience around “Dirty Shoes”, “The new F/W Campaign” and “Diwali” Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 40. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 41. Get Dirty Contest; Based on the concept of Dirty shoes • It was a week long contest based on the concept of Dirty shoes. • Users were asked to post a picture of the dirtiest pair of shoes they posses and give it an interesting caption. • Three entries with dirtiest shoes and interesting captions won Tresmode vouchers. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 42. Innovative showcase of the Fall/Winter collection 2011-2012 Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 43. Tempt us Contest; Based on the F/W campaign- ‘Tempting you’ • It was a 4 day contest based on the F/W campaign ‘ Tempting You with Tresmode’ • Everyday a picture from the campaign was posted along with a hypothetical situation built over it • Users had to come up with interesting answers to the given situation Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 44. Received great response with huge participation Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 45. Diwali Contest; Based on celebrating the ‘Spirit of together ness’ • It was a week long contest during Diwali • Users were asked to upload their picture along with their loved ones, tag them and write special Diwali message • The most creative entry won Tresmode voucher Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 46. Tresmode E-Store; Exclusive discount for facebook fans • An exclusive offer was launched for Tresmode fans • Facebook fans were offered a special discount of 10% on purchase from the website. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 47. Picbadges; Based on New Year Resolution • It was implemented on the occasion of New Year’s • Badges were created in a manner giving the brand visibility • Users could choose from various fun badges and upload on their profile picture. • Lead to a great viral effect. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 48. Badges Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 49. Just paired Contest; Based on celebrating the ‘Valentines day’ • It was a week long contest during Valentines • Users were asked to like and caption the best pair out of three options given • The most creative entry for each pair won Tresmode vouchers Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 50. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 51. Bond of Love Contest; Based on celebrating the ‘Mother’s day’ • It was a week long contest during Valentines • Users were asked to choose the best pair for their Mother and dedicate their wishes to her • The most creative entry for won Tresmode voucher for her Mother Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 52. A Photobook by Sandeep Maheshwari Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 53. 1 2 Challenge Results • To introduce the theme and • Built a community of 11,000+ concept of the book members in 1 week; current count 11,300 + • Engage with the customers through social media platform • Consumer engagement through interactive contests • Build a community of and content. followers of the book. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 54. 3 Strategy •Introducing the concept of photobook with regular interactive content, contests, crowd sourcing, etc •Strategic media buying to increase the community size •Strategized various contests to increase interaction with the audience around the theme of the book to connect with the them. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 55. Caption this Contest; Based on book’s theme • It was a week long contest based on the books theme “Bring out the child in you” • Users were asked to caption the given picture and get max votes(likes) on their entry • The entry with maximum no of likes won an iPod Touch Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 56. Blast from the Past Contest; Based on book’s theme • It was a week long contest based on the theme “Bring out the child in you” • Users were asked to upload their childhood pictures and caption them • The entry with best picture and caption was made the profile picture for two days. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 57. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 58. 1 2 Challenge Results • To introduce the brand in the • Built a community of 5,000+ online space. members in 1 week; current count 7000 + • Engage with the customers through social media platform • Consumer engagement through interactive contests • Build a community of and content. followers for the brand Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 59. 3 Strategy •Positioning the brand as a cool, fun thing that people aspire to be with regular interactive content, contests, crowd sourcing, etc •Strategic media buying to increase the community size •Strategized various contests to increase interaction with the audience around the theme of the Brand to connect with the them. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 60. Predict to Win Contest; Based on the theme of IPL • It was a week long contest based on the theme of IPL • Users were asked to predict the highest number of runs to be scored by a batsman in the evening matches everyday. • The entry with exact prediction won Reebok T-Shirts Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 61. “Naam Do Inaam lo” Contest; Based on brand’s theme • An ongoing contest based on naming the newly introduced flavour • Users were asked to name the new citrus flavour mouth freshener • The most interesting, creative and whacky entry would win Cool Lip merchandize Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 62. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com