This document discusses CrowdANALYTIX's evaluation of product data attribute quality for retailer websites. It analyzes the completeness, accuracy, and consistency of attributes for products on Lowe's, Home Depot, and other sites. Examples show searches for items like countertop samples and rod brackets returning few or irrelevant results for Lowe's due to incomplete attributes. The document also examines differences in attributes between retailers that impact search relevance.

1. CrowdANALYTIX
IndependentEvaluationof
ProductDataAttributeQuality

2. SearchRelevanceScores- Summary
Note: Scoring methodology used by CrowdANALYTIX is crowdsourced and observational in nature
Search
Perform searches using widely
used search terms in retailer and
competitor e-commerce sites
Score
Score relevance of search results
for the competing retailer sites for
the same search term
Validate
Validate that any irrelevance in
search results is not due to
unavailability of products
Attribute
Attribution of search relevance
scores to product data quality
Search Relevance Score
Home Depot
Wayfair
Lowe's
strong weak
Root Causes
(a) Completeness: Are the product data attributes adequately complete
across required fields?
(b) Accuracy: Is the available data correctly filled in and up to date?
(c) Consistency: Are the product data attribute values consistent and
comply with specified formats?
(d) Other: Product availability or search related issues resulting in irrelevant
results
Appliances
Furniture
Bathroom
Home Improvement
Kitchen
Outdoor Living
Tools
Storage
Patio & Garden
Bathroom
Home Décor
Doors & Windows

3. CrowdANALYTIX Inc. 2017
Completeness
Are the product data attributes adequately complete across required fields?

4. CrowdANALYTIX Inc. 2017
• Only 20 products show up as results for the search term, mostly irrelevant with products other than countertop samples
• In spite of 200+ countertop sample products being available on Lowe's, the search engine fails to identify them as the underlying
data and attributes for countertop samples lack depth
• Features of countertop samples like stain resistance, heat resistance, scratch resistance, porous nature of tops are not structured
Stain resistant countertop sample
Expected search results Lowe's search results HomeDepot search results
Stain resistantCountertop Sample
Product Type Stain resistance
(Completeness) KitchenExample - Search Relevance for ‘Countertop Samples’

5. CrowdANALYTIX Inc. 2017
• Structured attributes are very limited in Lowe's for Countertop samples while it is significantly better for Home Depot
• Attributes like ‘Dimensions’ and ‘Features’ of the product are also searchable for Home Depot and hence can be identified by
Search engine
Lowe's – Structured Product Attributes Home Depot – Structured Product Attributes
Product Title: Silestone Lusso Sample Quartz Kitchen
Countertop Sample
Product Title: LG Hausys HI-MACS
2 in. Solid Surface Countertop Sample in Gray Granite
(Completeness) ‘Countertop Samples’ - Acomparison of structured attributes for Lowe's and HomeDepot

6. CrowdANALYTIX Inc. 2017
• Search returns only 4 products as results and all products are irrelevant to the given search term
• In spite of several relevant products being available on Lowe's, the search engine fails to identify them as the underlying data and
attributes for rod brackets lack depth
• Features of rod brackets like features, Rod/pole type, Product dimensions are not structured
Double pole rod brackets
Expected search results Lowe's search results HomeDepot search results
Double poleRod brackets
Product Type Rod/Pole Type
(Completeness) HomeDécorExample - SearchRelevance for ‘Rod Brackets’

7. CrowdANALYTIX Inc. 2017
• Structured attributes are very limited in Lowe's for Countertop samples while it is significantly better for Home Depot
• Attributes like ‘Dimensions’ and ‘Features’ of the product are also searchable for Home Depot and hence can be identified by
Search engine
Lowe's – Structured Product Attributes Home Depot – Structured Product Attributes
Product Title: allen + roth 2-Pack Espresso Wood Curtian Rod
Brackets
Product Title: 1 in. Double Rod Wall Bracket in Satin Nickel
(Completeness) ‘Rod Brackets’ - A comparison of structured attributes for Lowe's and Home Depot

8. Available data from Lowe’s was assessed to identify the gaps inproduct data “completeness”
Title
Silestone Lusso Sample Quartz
Kitchen Countertop Sample
• Find Silestone Quartz color Lusso only at
Lowe's
• Silestone Quartz. The world's leading
quartz surface by Cosentino
• Non-porous, stain and scratch resistant
and a 25-year transferable warranty
• Quartz is rated number one by leading
Consumer Publications
• Select from a wide range of colors to
combine with any kitchen or bath project
• Each kitchen or bath project is unique
and designed specifically for you
• The partnership between Lowe's and
Cosentino provides you the opportunity
to custom design your Silestone
countertop project
• The image is a representation of the
color; view actual sample of the product
prior to making your final selection
Brand
Depth
Thickness
Length
Colour/Finish
Mfr. Color
Top Material
Features
Returnable
Details
Text Data from Lowe's Catalogue Image Data from Catalogue Attributes Attribute Values
Product attribute information is incomplete
with some key attribute values missing
Product Type
Lowe Filter
Lowe Filter
Lowe Filter
Countertop Use
Structured Attribute
Structured Attribute

9. CrowdANALYTIXunique(and proprietary) platform “datax.ai” is able to optimize Lowe’s catalog by extracting attribute values in an automated fashion from
unstructuredtext and product images
Title
Silestone Lusso Sample Quartz Kitchen
Countertop Sample
• Find Silestone Quartz color Lusso only at
Lowe's
• Silestone Quartz. The world's leading
quartz surface by Cosentino
• Non-porous, stain and scratch resistant
and a 25-year transferable warranty
• Quartz is rated number one by leading
Consumer Publications
• Select from a wide range of colors to
combine with any kitchen or bath project
• Each kitchen or bath project is unique and
designed specifically for you
• The partnership between Lowe's and
Cosentino provides you the opportunity to
custom design your Silestone countertop
project
• The image is a representation of the color;
view actual sample of the product prior to
making your final selection
Brand
Features
Returnable
Countetop Use
Colour Family
Mfr. Color
Top Material
Depth
Thickness
Details
Text Data from Lowe's Catalogue Image Data from Catalogue Attributes Attribute Values
Product Type
Silestone
Gray, White
Countertop Sample
Length
Lusso
Quartz
Non-porous, stain and scratch
resistant
25-year transferable warranty
Kitchen, Bath
Color Family: Gray, White
NA
NA
NA

10. CrowdANALYTIX Inc. 2017
Accuracy
Are the available product data attributes correctly filled in and up to date?

11. CrowdANALYTIX Inc. 2017
(Accuracy) Appliances Example - Search Relevance for ‘Mixers’
Automatic red mixers
Expected search results
redMixers
Product Type Colour
• While Colour as an attribute is already available for the product type, the search results somehow suggests white colour
mixer as well.
Lowe's Actual search results Amazon search results

12. CrowdANALYTIX Inc. 2017
(Accuracy) Home DécorExample - Search Relevance for ‘Curtains’
Solid curtains
Expected search results
SolidCurtains
Product Type Pattern
• Results are mixed and products that come up don’t always carry a ‘Solid’ pattern
• Incorrect labelling of products for the ‘Pattern’ attribute results in incorrect search results
Lowe's Actual search results Wayfair search results

13. CrowdANALYTIX Inc. 2017
(Accuracy) Kitchen Example - Search Relevance for ‘Kitchen Faucets’
High arc kitchen faucets
Expected search results
High ArcKitchen Faucets
Product Type Faucet Design
• Search results are inaccurate and inconsistent with different Kitchen faucet designs including a few ‘High arc’ and ‘Bridge’
design
• Products are incorrectly titled – Faucets with ‘Bridge’ design and being titled as ‘High arc’ which results in inaccurate results
Lowe's Actual search results Wayfair search results

14. Title
KitchenAid Artisan Series 5-Quart 10-Speed
Pink Countertop Stand Mixer
The KitchenAid KSM150PSPK Artisan Series 325-watt Tilt-
Back Head Stand Mixer, in pink, is incredibly versatile and
more than a mixer. With all the optional attachments (sold
separately), you can use it to make homemade pasta, stuff
fresh sausage, whip up ice cream, and give fruit a squeeze.
This model has a 325-watt motor, 5-quart stainless steel
bowl with comfort handle.
Details
Text Data from Lowe’s Catalogue
CrowdANALYTIXunique(and proprietary) platform, datax.ai is able to optimize Lowe’s catalog by extracting attribute values inan automated fashion from
unstructuredtext and product image
Image
Title
KitchenAid Artisan 5-Quart 10-Speed
Espresso Countertop Stand Mixer
The KitchenAid KSM150PSES Aritsan Series 325-watt Tilt-
Back Head Stand Mixer, in espresso, is incredibly versatile
and more than a mixer. With all the optional attachments
(sold separately), you can use it to make homemade pasta,
stuff fresh sausage, whip up ice cream, and give fruit a
squeeze. This model has a 325-watt motor, 5-quart stainless
steel bowl with comfort handle
Details
Prediction for
“Colour”
As per Information on Product page:
Colour : Red
As per Information on Product page:
Colour : Red
‘Pink’
‘Espresso’

15. CrowdANALYTIX Inc. 2017
Consistency
Are the product data attribute values consistent and comply with specified formats?

16. CrowdANALYTIX Inc. 2017
(Consistency) Wallpapers Example - Search Relevance for ‘Theme’
Theme: ‘Bohemian’
Bohemian, Botanical, FloralWallpaper
Product Type Theme
• There are three different ‘themes’ with similar wallpapers – ‘Botanical’, ‘Bohemian’ and ‘Floral’; in spite of products with
titles as ‘Floral’ wall papers, products are classified under ‘Bohemian’ or ‘Botanical’ for ‘theme’ attribute
• Lack of differentiation in the classified ‘themes’ of wallpapers results in inconsistent results
Theme: ‘Botanical’ Theme: ‘Floral’

17. CrowdANALYTIX Inc. 2017
(Consistency) Home DecorExample - SearchRelevance for ‘Beds’
Expected search results & specification
Panelbeds
Product Type Bed Type
Product specifications for bed types classified as ‘Panel’ beds are inconsistent with some beds requiring a Box spring and some
not requiring a box spring
Actual search results & Specification Wayfair search results & Specification
beds
Home Styles Aspen Rustic Cherry/Black
Panel Bed
South Shore Furniture Flexible Black
Oak Panel Bed
Homelegance IngleWood Deep Cherry
Queen Panel Bed
Home Styles Orleans Vintage Caramel/Gun
Metal Gray Panel Bed
Home Styles Marco Island Cinnamon
Panel Bed
Home Styles Bermuda Brushed White
Panel Bed
Home Styles Aspen Rustic Cherry/Black
Panel Bed
South Shore Furniture Flexible Black
Oak Panel Bed
Homelegance IngleWood Deep Cherry
Queen Panel Bed
Home Styles Orleans Vintage Caramel/Gun
Metal Gray Panel Bed
Home Styles Marco Island Cinnamon
Panel Bed
Home Styles Bermuda Brushed White
Panel Bed
Carnegie Upholstered Panel bed
Erin Upholstered Panel bed
Cacho Upholstered Panel bed
Gabriel Upholstered Panel bed
Woodside Upholstered Panel bed
Felisa Upholstered Panel bed

18. CrowdANALYTIXunique(and proprietary) platform datax.ai is able to ensureaccuracyand consistency by extracting attribute values and matching it to
CrowdANALYTIXrepository of valid values for the attribute
List of Valid values for
‘Theme’ attribute from the
datax.ai repository
Text Data from Lowe’s Catalogue
Brewster Wallcovering Wall Vision Black Non-Woven
Floral Wallpaper
Details
Graham & Brown Eden Vinyl Textured Floral Wallpaper
Details
Brewster Wallcovering Kitchen and Bath Resource III
Cream Vinyl Floral Wallpaper
Details
Theme product is classified under: ‘Bohemian’
Theme product is classified under: ‘Botanical’
Theme product is classified under: ‘Floral’
Prediction for “Theme”
‘Floral’
‘Floral’
‘Floral’
Datax.ai Repository
Theme: ‘Floral’
Theme: ‘Floral’
Theme: ‘Floral’

19. CrowdANALYTIX Inc. 2017
Other
Product data attribute availability and/or search related issues resulting in irrelevant results

20. CrowdANALYTIX Inc. 2017
• Only 5 search results appear for the search term
• Search results are irrelevant; product type is not being identified by the search engine appropriately
Lowe's Search Results Wayfair Search Results
Tabletop grills for outdoor cooking
(Other) Outdoors Example - Search Relevance for ‘Outdoor Grills’

21. CrowdANALYTIX Inc. 2017
• Only 2 products appear in search results
• Irrelevant products; product type is not being identified by the search engine appropriately
Lowe's Search Results Wayfair Search Results
Chairs with wooden legs
(Other) Furniture Example - Search Relevance for ‘Chairs’

22. CrowdANALYTIX Inc. 2017
• Irrelevant results appear for the given search term
• Product type is not being identified by the search engine appropriately
Self adhesive tape
Expected search results Lowe's search results HomeDepot search results
(Other) Glues & Tapes Example - Search Relevance for ‘Construction Adhesive’

23. CrowdANALYTIX Inc. 2017
(Other) Home DécorExample - SearchRelevance for ‘Curtains’
floral shower curtains
Expected search results
floralShower curtains
Product Type Pattern
While the search results depicts Floral shower curtains, however the search results also depicts bundle items which is irrelevant
Actual search results Amazon search results

24. Appendix

25. datax.ai follows a detailed process to extract and optimize product content for an optimized catalog
2A) Global/Regional Search
2B) External Research - Attributes derived from searchable
product content of global retailers
Search trends associated with ‘body lotion’
Body lotion for dry skin
Body lotion with spf
Natural body lotion
Shea butter lotion
Lush sleepy body lotion
Aromatic wood body lotion
Olay in shower body lotion
Best body lotion for men
Product Title
Structured Attributes (searchable)
NIVEA Smooth Daily Moisture
Body Lotion 16.9 Fluid Ounce
Hemps original Herbal Body
Moisturizer, 17 Fluid Ounce
Brand
Form
Skin Type
Gender
Ingredients
SPF Value
Type
Instructions
Travel size
Quantity
Brand
Skin Type
Quantity
Gender
Ingredients
Scent
Form
Care Type
Usage Type
Organic – Y/N
Instructions
3) Final Attribute List for Product1A) Product Type
1B) Virtual Shelf
Determine type using title and description
fields
Product Type
Body Moisturizers
1. Beauty & Personal Care
1.1 Skin Care
1.1.1 Body
1.1.1.1 Moisturizers
Determine shelf using in-built taxonomy –
mapped to retailer
Determine Product Type Analyze Attributes Finalized Attribute List

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