1.
BANKING & INSURANCE
PROJECT ON HDFC BANK

2.
INTRODUCTION
 HDFC Bank Ltd. is a major Indian financial services company based in
Mumbai, incorporated in August 1994, after the Reserve Bank of
India allowed establishing private sector banks.
 The Bank was promoted by the Housing Development Finance
Corporation, a premier housing finance company (set up in 1977) of India.
 HDFC Bank is headquartered in Mumbai. The Bank has an network of
1,725 branches spread in 780 cities across India.
 All branches are linked on an online real-time basis. Customers in over
500 locations are also serviced through Telephone Banking. The Bank has
a presence in all major industrial and commercial centres across the
country.
 The Bank also has 4,393 networked ATMs across these cities.
 Moreover, HDFC Bank's ATM network can be accessed by all domestic and
international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and
American Express Credit/Charge cardholders.

3.
OVERVIEW
Founder
Deepak Parekh
Products
 Investment Banking
 Commercial Banking
 Retail Banking
 Private Banking
 Asset Management
 Mortgages
 Credit Cards

4.
OVERVIEW
Revenue
▲Rs 20,266.99 crore (US$ 4.32 billion)(2010)
Operating income
▲Rs. 4,419.01 crore (US$ 941.25 million)(2010)
Profit
▲Rs. 3,032.92 crore (US$ 646.01 million)(2010)
Total assets
▲ US$ 39.723 billion (2009)
Total equity
▼Rs 21,158.15 crore (US$ 4.51 billion)(2010)
Employees
51,888 (2010)
Website
HDFCBank.com

5.
HISTORY
 HDFC Bank was incorporated in the year of 1994 by Housing Development
Finance Corporation Limited (HDFC), India's premier housing finance
company.
 It was among the first companies to receive an 'in principle' approval from
the Reserve Bank of India (RBI) to set up a bank in the private sector.
 The Bank commenced its operations as a Scheduled Commercial Bank in
January 1995 with the help of RBI's liberalization policies.
 In a milestone transaction in the Indian banking industry, Times Bank
Limited (promoted by Bennett, Coleman & Co. / Times Group) was
merged with HDFC Bank Ltd., in 2000.
 This was the first merger of two private banks in India.

6.
ORGANISATION STRUCTURE
Aditya Puri
Aditya Puri
MD
MD
Jagdish Capoor
Jagdish Capoor
Chairman of BOD
Chairman of BOD LEGAL
LEGAL Merchant Services
Merchant Services
Vasudev
Vasudev Capital Commodity &
Capital Commodity &
Director Operations
Operations
Director Business Markets
Business Markets
Pandit Palande Audit, Compliance
Audit, Compliance
Pandit Palande Retail assets & Credit
Retail assets & Credit
Director Vigilance & Service
Vigilance & Service
Director cards
cards
Quality
Quality
Gautam Divan
Gautam Divan Credit & Market Risk
Credit & Market Risk
Director Trading
Trading
Director Management & HR
Management & HR
Arvind Pande
Arvind Pande Equities Pvt. Banking
Equities Pvt. Banking
Director Wholesale banking
Wholesale banking
Director & 3rd Party Products
& 3rd Party Products
Keki Mistry
Keki Mistry Finance &
Finance & Wholesale credit &
Wholesale credit &
Director
Director Administration
Administration market risk
market risk
Renu Karnad
Renu Karnad Human Resources Hdfc securities
Human Resources Hdfc securities
Director
Director
Ashim Samanta
Ashim Samanta Information
Information Treasurer
Treasurer
Director
Director Technology
Technology

7.
THE THREE MAJOR FUNCTIONS OF
HDFC BANK
HDFC Bank deals with three key business segments:-
 Retail Banking Services
 Wholesale Banking Services
 NRI Banking Services
It has entered the banking consortia of over 50 corporates for providing
working capital finance, trade services, corporate finance and merchant
banking. It is also providing sophisticated product structures in areas of
foreign exchange and derivatives, money markets and debt trading and
equity research.

8.
RETAIL BANKING SERVICES
 The objective of the Retail Bank is to provide its target market customers
a full range of financial products and banking services, giving the customer
a one-stop window for all their banking requirements.
 The products are backed by world-class service and delivered to
customers through the growing branch network, as well as through
alternative delivery channels like ATMs, Phone Banking, Net Banking and
Mobile Banking.
 HDFC Bank was the first bank in India to launch an International Debit
Card in association with VISA (VISA Electron) and issues the MasterCard
Maestro debit card as well.
 The Bank launched its credit card business in late 2001.

9.
ACCOUNTS & DEPOSITS
Types of Savings Accounts
These accounts are primarily meant to inculcate a sense of saving for the
future, accumulating funds over a period of time.
 Regular
 Salary
 Savings Plus
 Classic
 No Frills
 Premium
 Senior Citizens
 Kisan No Frills
 Pension Savings
 Family Savings

10.
ACCOUNTS & DEPOSITS
Types of Current Accounts
You can have the power of multi-location access to your account from any of
our 1,725 branches in 780 cities. Not only that, you can do most of your
banking transactions from the comfort of your office or home without
stepping out.
 Plus
 Trade
 Premium
 Regular
 RFC Domestic
 Flexi Current Apex
 Max

11.
ACCOUNTS & DEPOSITS
Types of Fixed Deposits
Fixed deposits allow you to borrow from your own funds for a limited
period, thus fulfilling your needs as well as keeping your savings secure.
 Regular
 Fixed Deposit
 Super Saver
 Sweep-In
 5 Year Tax Saving Fixed Deposit

12.
LOANS
Types Of Loans
 Personal loans
 Smart draft
 Home loans
 Vehicle loans
 Gold loans
 Educational loans
 Loans against securities
 Loans against property
 Health care finance
 Retail agri-loans
 Warehouse receipt loans

13.
CARDS
HDFC Bank has cards that help you meet your financial objectives. whether
you are looking to add to your buying power, conducting cashless shopping,
or budgeting your expenditure, you will find a card that suits you.
1)Credit Cards
Besides arming the customer with unmatched spending power, our Credit
Cards are designed to meet your unique needs. even the online credit cards
service Net safe. The types of Credit cards available are Premium Credit
Cards, Commercial Cards, Titanium Card, Other Cards, Gold Credit Cards.
2) Debit Cards
HDFC Bank Debit Cards give you complete and instant access to the money in
your accounts without the risk or hassle of carrying cash. The types of Debit
Cards are Classic Cards, Premium Cards, Specialised Cards.

14.
CARDS
3) Prepaid Cards
Besides offering convenience, our Prepaid Cards have been tailored to
answer your travel and gifting needs. The types available are:-
 Forex Plus Card
 Food Plus Card
 Money Plus Card
 Prepaid Travel Card
 Prepaid Gift Card

15.
INVESTMENTS & INSURANCE
Life insurance is designed to offer financial protection for you and your family
during the times of uncertainties. Choose from a range of traditional
insurance and unit linked plans designed to help you with your savings,
retirement, investment and protection needs.
Wealth Advisory Services
This exclusive service comes to you with an array of unmatched benefits.
Mutual Funds
Invest through the Mutual Fund route to meet your varied investment
objectives.
Tax Planning
At HDFC Bank we offer a number of advantageous tax saving investment
options.

16.
INVESTMENTS & INSURANCE
 Insurance
Life insurance is designed to offer financial protection for you and your family
during the times of uncertainties. Choose from a range of traditional
insurance and unit linked plans designed to help you with your savings,
retirement, investment and protection needs.
Traditional Plans
 HDFC CHILDREN'S PLAN
 HDFC MONEY BACK PLAN
 HDFC SAVINGS ASSURANCE PLAN
Unit Linked Plans
 HDFC Pension Supreme
 HDFC Young Star Supreme Suvidha
 HDFC Wealth Builder

17.
INVESTMENTS & INSURANCE
Types Of Insurance
 General Insurance
 Health Insurance
 Bonds
 Knowledge Centre

18.
FOREX & TRADE SERVICES
If you need to deal in foreign currency and keep tabs on exchange rates every
now and then, transfer monies to India, make payments etc., HDFC Bank has
a range of products and services that you can choose from to transact
smoothly, efficiently and in a timely manner.
Foreign Exchange and Trade Services
Travellers Cheques
Foreign Currency Cash
Forex Plus card
Cheque Deposits
Trade Services
Important guidelines and schedules
All Foreign Exchange transactions are conducted by strictly adhering to RBI
guidelines. Depending on the nature of your transaction or point of travel,
you will need to understand your Foreign Exchange limits.

19.
PRIVATE BANKING(ADVISORY SERVICES)
 Portfolio analysis and financial planning The bank analyses your existing
portfolio allocation and recommend changes in line with current
opportunities, your profile and cash flows, risk appetite and financial
requirements. A comprehensive investment plan is drawn out to meet
your long and short- term financial goals across multiple asset categories.
 Portfolio review and tracking Your portfolio is tracked on an ongoing
basis to monitor the portfolio returns, cash flows and asset allocation. We
continually advice you on appropriate rebalancing of your portfolio on the
basis of performance of each asset category and analysis of future
expectations. All portfolios are approved by our research desk on an
ongoing basis.
 Advice across asset categories We offer research-based advice across
asset categories like mutual funds, equity and its derivatives, insurance
and more. Also, a holistic view of your portfolio across all asset categories
helps us advice you better and offer you a consolidated wealth statement.

20.
PRIVATE BANKING(ADVISORY SERVICES)
 Dedicated investment advisor a trained personal advisor is assigned to
you as a one-point contact, guiding you and attending to all your
investment related needs. The advisor on an ongoing basis helps you
restructure and monitor your portfolio based on research desk's
recommendations as well as provides procedural assistance, both through
online and offline modes.
 Value added services the bank offers value added services that help your
portfolio like transaction audit for transactions done through HDFC Bank,
tax guidance and opinions in related areas.

21.
PRIVATE BANKING(RESEARCH RESOURCES)
1) Research Reports
In this world of communication clutter, it is becoming increasingly
difficult to sift out information that is relevant to your portfolio.
Multiple reports running into multiple pages with points and sub-
points leave you with complex data you don’t have time to go
through. Our research reports are designed to provide you
relevant information in the simplest formats.
2) AAG – At A Glance
An exclusive monthly magazine is available only to our investment
advisory clients. It is a widely acknowledged monthly publication
produced by the bank’s research team that analyses specific
mutual funds, stocks, sectors and the equity / debt / forex
markets, providing a sharp view of the equities and debt markets.

22.
IMPERIA/PREFFERED/CLASSIC
 HDFC Bank Imperia Premium Banking programme is designed for the
royalty of today . It seeks to enhance the exclusivity that you are
accustomed to and pampers you with services that others can only dream
about. Like Client Relationship Manager, customised investment advisory
or exclusive privileges. Imperia takes care of every little detail to ensure a
banking experience like no other.
 HDFC Bank Preferred Banking is for the customers with more
expectations from the bank. It is the world of exclusive banking. Where
the customers comfort comes first and the customer will always be first in
line for service. This programme is Ideal for seasoned professionals or
businessmen. It provides the customer with a banker dedicated to take
care of all their banking and investment needs. It also means getting
preferential rates on various banking products and other exclusive
benefits.
 HDFC Bank Classic Banking is to experience banking beyond the ordinary.
It entitles the customer to a host of benefits, including a bouquet of
preferentially priced products and specialised Investment solutions.

23.
WHOLESALE BANKING SERVICES
 The Bank's target market ranges from large, blue-chip manufacturing
companies in the Indian corporation to small & mid-sized corporate and
agri-based businesses.
 For these customers, the Bank provides a wide range of commercial and
transactional banking services, including working capital finance, trade
services, transactional services, cash management, etc.
 The bank is also a leading provider of structured solutions, which combine
cash management services with vendor and distributor finance for
facilitating superior supply chain management for its corporate
customers.
 It is recognized as a leading provider of cash management and
transactional banking solutions to corporate customers, mutual funds,
stock exchange members and banks.

24.
CORPORATES
 Corporate Banking reflects HDFC Bank's strengths in providing our
corporate clients in India, a wide array of commercial, transactional and
electronic banking products. They achieve this through innovative product
development and a well-integrated approach to relationship
management.
 Large Corporates-HDFC offers blue chip companies in the India, a full
range of client-focused corporate banking services, including working
capital finance, trade and transactional services, foreign exchange and
cash management, to name a few. The product offerings are suitably
structured taking into account a client's risk profile and specific needs.
Based on our superior product delivery, industry benchmark service levels
and strong customer orientation, we have made significant inroads into
the formal banking consortia of a number of Indian companies including
multinationals, domestic business houses and prime public sector
companies.

25.
CORPORATES
1) Supply Chain Partners
At HDFC Bank we create Supply Chain Finance solutions that enable our
clients to automate supply chain management resulting in operational
efficiency and supply chain gains. Our vast array of services and supply
chain solutions help in seamless transfer of funds, faster delivery of
goods and reduction of processing costs.
2) Agricultural Lending
Everyone who is involved in agricultural industry knows that the business is
not usual. Each agribusiness faces different challenges and has unique
needs. From the fluctuating cash flows to the unpredictability of the
weather, managing a successful agribusiness requires a distinctive
approach.

26.
FINANCIAL INSTITUTIONS & TRUSTS
HDFC caters to the following institutions:-
Banks
Financial Institutions
Mutual Funds
Stock Brokers
Insurance Companies
Commodity Businesses
Trusts

27.
GOVERNMENT SECTOR
HDFC Bank acts as an active medium between the government and the
customers by means of various services. These services include:-
Tax Collection wherein customers can directly pay their taxes like Direct
taxes, Indirect taxes and Sales Tax collections at their local HDFC Bank.
E-Ticketing - Helps the customer by providing him a direct access to book a
Railway Ticket online and get it home delivered. Opening of L/C's is done by
the bank on behalf of Government of India, Mints and Presses, thus
facilitating imports for the Government.
Collection of levies and taxes on behalf of Municipal Corporations i.e.
Kalyan -Dombivli Municipal Corporation, is undertaken by the Bank.
Collection of stamp duty is done via franking mode in the state's of
Maharashtra & Gujarat.

28.
NRI BANKING
 With a view to attract the savings and other remittance into India through
banking channels from the person of Indian Nationality / Origin who are
residing abroad and bolster the balance of payment position, the
Government of India introduced in 1970 Non-Resident(External) Account
Rules which are governed by the Exchange Control Regulations.
 The funds held in Non-Resident (External) Accounts (NRE Accounts)
qualify for certain benefits like exemptions from taxes in India, free
reatriation facilities, etc.
 HDFC Bank facilitates NRI customer with accounts such as (NRE) Non
Resident External Accounts, (NRO) Non Resident Ordinary Accounts &
(FCNR) Foreign Currency Non Resident Accounts

29.
ACCOUNTS & DEPOSITS
TYPES OF SAVING ACCOUNT
 NRE SAVINGS A/C
NRE Savings Account lets you transfer your earnings to India conveniently
with complete security. You can repatriate the funds held in the account
along with the interest earned at any point of time and you don't even
have to pay tax on the interest amount. With a host of direct banking
channels available at your fingertips, you can stay in complete control of
your hard-earned income abroad.
 NRO SAVINGS A/C
Right from repatriating funds after applicable tax payments to operating the
account through the various direct banking channels, experience hassle-
free banking from any corner of the world. You are eligible if you are a
Non-Resident individual of Indian nationality or of Indian origin.

30.
ACCOUNTS & DEPOSITS
TYPES OF CURRENT ACCOUNTS
1) NRE CURRENT A/C
Transfer and repatriate funds easily with your NRE Rupee Current Account.
Convenient banking options make your account accessible to you from
anywhere in the world.
2) NRO CURRENT A/C
Park your Indian earnings or remit funds through various channels; NRO
Rupee Current Account is an ideal account for foreign corporate bodies
and foreign nationals on visits to India.

31.
ACCOUNTS & DEPOSITS
FIXED DEPOSIT ACCOUNTS
1) NRE FIXED DEPOSIT
NRE Fixed Deposits are maintained in Indian Rupees. Repatriate the principal
and interest amount fully and also get higher interest rates. The deposit
rates for NRE deposits will change from the first of every month. Since the
cap on NRE rates has been enforced by the Reserve Bank of India
2) NRO FIXED DEPOSIT
Invest in NRO Fixed Deposits for high growth returns on your savings.
Maintained in Indian Rupees, the Deposits are an ideal long-term
investment option for you.

32.
ACCOUNTS & DEPOSITS
 SUPER SAVER A/C
Super Saver Account gives you the dual advantage - liquidity of a Savings
Account + high interest rates of Fixed Deposit. You can avail of an
overdraft up to 75% *of the value of your Fixed Deposit. All NRIs holding
an NRI account with HDFC Bank are eligible to open a Super Saver
Account.
 SWEEP IN A/C
Link your Fixed Deposit to your NRI Savings or Current Account and it’ll take
care of deficits, if any, in your NRI Savings or Current Account without
losing out on the interest. All NRI account holders are eligible to open the
Sweep-In Account. The facility is available against the NRO/NRE Term
Deposits and is not available against FCNR Term Deposits.

33.
ACCOUNTS & DEPOSITS
FOREIGN CURRENCY DEPOSITS
 FCNR DEPOSIT
With this account not only will you grow your foreign currency securely by
protecting it against exchange rate fluctuation but also earn interest at
Indian rates. Book fixed deposit in 6 foreign currencies and protect your
deposit from exchange rate risks.
 RUPEEMAX
Make your Rupee earn more with RupeeMax
RupeeMax is a forward cover product, designed to get you maximum
returns in INR. RupeeMax locks into an exchange rate to convert foreign
currency investments into Indian Rupees.

34.
ACCESSIBILITY
Wherever you are, HDFC Bank is always accessible. Customers can experience
total control and convenience with the range of innovative services.
Net Banking lets you manage your account from the comfort of your
mouse - anytime, anywhere.
Credit Cards Online Access your Credit Cards account anytime, anywhere.
Phone Banking Your phone is now your Bank
Insta Alerts Get regular updates on your bank account on your mobile
phone or email ID.
 Mobile Banking Access your bank account and conduct a host of banking
transactions and inquiries through your mobile.

35.
ACCESSIBILITY
 ATM 24-hour access to cash, view mini-statement, order cheque books,
recharge your prepaid card... all from our wide network of over 4,393
ATMs.
 One View is a revolutionary service from HDFC Bank that allows you to
manage multiple accounts in different banks through one single online
interface.
 Email Statements HDFC Bank introduces Email Statements for all its
Savings & Current account holders.
 Branch Network Our sophisticated computerized network gives you the
flexibility of accessing your Savings or Current Account from any of our
over 1,725 branches and over 4,393 ATMs across India.

36.
PRESENTED BY
NAME ROLL NO.
MICHELLE D’SA 17
SHWETA KANOJIA 35
RISHI MOOLCHANDANI 50
SIDHARTH NANDWANI 52
PRIYANKA RAIPANCHOLIA 55
JAY RAMCHANDANI 56