1. Passive Candidate Internet Recruitment in a Healthcare Environment

2. Introduction This presentation has been designed to familiarize you with Internet Passive Candidate Recruitment. We will cover some basics of internet passive candidate recruitment such as Networking, both professional and social and collecting the information that is necessary to complete an internet search. You will be asked to join at least one Networking site so that you will be familiar with the process.

3. Introduction Section 2 The second section will teach you how to perform basic to complex searches using healthcare credentials and Boolean Logic. When you finish this training you should have all the tools you need to perform Internet Passive Candidate Recruitment. Please note that actual results may be different than what is published because the internet changes every day.

4. Introduction Section 3 The third section will focus on using social networking National associations and alumni groups teaching you how to get your positions all over the web in an extremely cost effective way.

5. Passive Candidate RecruitmentBasics Business Networking Internet Create profiles on sites like Linked In, Zoom Info, Spoke, Plaxo and Go Leads. Personal Join at least one professional association or business networking organization. Talk to people and make new contacts every week!

6. Passive Candidate RecruitmentBasics Social Networking INTERNET Create at least one profile on sites like My Space and Face Book that says you are a recruiter. Using Google please take a look at some of these sites now, create at least one profile, and leave the Google window open. You never know where you will find your next candidate!

7. Passive Candidate Recruitment Explanations Credentials are essential to internet searches. Association websites often have searchable databases that are password protected or “members only”. Conferences often pass out lists of attendees. These lists often contain contact information and email addresses of the attendees. Because advertising is expensive try to find out where effective ads may be placed and where candidates may be found.

8. Passive Candidate Recruitment Client Questions We should ask the following questions of the director, managers, and some staff members as well as draw upon our own experience. Remember we can search the internet to find some of this information What are the credentials that a qualified candidate should posses? Are there any credentials that are specific to this position or area? What are the major associations related to this position?

9. Passive Candidate Recruitment Client Questions Are any of the current employees members of the associations? Do you have any attendance lists from previous conferences? Have you asked your current employees for referrals? Where have you found candidates in the past? (conferences, schools, websites, internships…) What publications do you and your employees read?

10. Health Care Credential Searches Credential searches can be performed in almost any area of health care. Credential searches can be combined with Boolean searches to find very specific candidates. Credential searches can be used to find lead lists. Results from searches should always be saved to the hard drive in order to build a data base of cold contacts.

11. Health Care Credential Searches RN BSN MSN 1. CPHQ 2. CCRN 3. ACLS 4. CCNS For a list of credentials go to: http://en.wikipedia.org/wiki/List_of_nursing_credentials

12. Health Care Credential Searches After any Search is Performed Cold call all contacts that have telephone numbers. Email all the contacts that have email addresses. Search for contact information using data found from credential search.* *Search using names and credentials and other information such as hospital or city and state.

13. Example of a Cold Call Format Hello, My name is (state your name) with The Methodist Hospital in Houston Texas ranked number 8 in the nation on Fortune’s Best Places to work. I found your profile on the internet. We have a position open for (state the position) and I was wondering if you might be interested. If yes, (this could also be a great opportunity to do a phone screen) direct them to the website to apply. If you receive a maybe or objection, some of the other “hooks” that can be used are; Magnet facility, US News rating, and Houston’s cost of living.

14. Examples of Recruitment EmailsExplanation On recruitment emails lead with your most powerful statement depending on the position. On nursing requisitions leading with Magnet status and size of facility would generally receive more attention. Recruitment emails should be no longer than 5 sentences.

15. Examples of Recruitment Emails Standard Cold Contact Letter We are in search of a Director of Pharmacy Services. This year we were voted # 8 on Fortune Magazine’s Top100 Places to Work in the nation. We are a Magnet status 1000 bed facility and we are a US News and World Reports Honor Roll Hospital. If you or anyone you know might be interested in our position, please follow the link below to apply or call me for further information.

16. Examples of Recruitment Emails Indirect Cold Contact Letter We have a position open for a Director of Pharmacy Service. Do you know someone who might be interested in this position? If so please direct them to the site below to look at this position or call me for further information. *This Letter should be used when contacting local potential candidates and most professors.

17. Health Care Credential Searches EXERCISE 1 1. Google search RN CPHQ 2. Favorite place any lists. 3. Copy and paste one name and credentials with other information such as city hospital and Google search for contact information. 4. Copy any lists or information into word documents and save to My Documents.

18. Boolean Searches BOOLEAN LOGIC The way to combine terms using "operators" such as "AND," "OR," "NOT" and sometimes "NEAR."

19. Functions AND Includes terms, narrows a search and is used by typing the first term space AND space then the second term. Results must contain both terms. NOT Excludes terms, narrows a search and is used by typing the first term space NOT space and the second term. Results will not contain any term that is proceeded by NOT.

20. Functions OR broadens a search and is used by typing the first term space OR space the second term. Results will include at least one of the terms. NEAR broadens a search and is used by typing NEAR space and the term. Results will include terms that are similar to the term used in the search. The results are determined by the search engine

21. Boolean Searches FIELD SEARCHING Ability to limit a search by requiring word or phrase to appear in a specific field of documents (e.g., title, url, link). To field search type infield: (what you are searching for). Example intitle:resume

22. Boolean Searches NESTING A term used in Boolean searching to indicate the sequence in which operations are to be performed. Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups. The operations will be performed from the innermost nest to the outermost, and then from left to right.

23. Symbols + is used to denote AND function | is used to denote OR function (Shift key) - is used to denote NOT function “ ” is used to denote an exact phrase or order of words ( ) is used for nesting to determine what to search for first. ~ is used to denote the NEAR function *Note: Not all search engines use all of these symbols

24. Symbol Rules When using symbols type a space then the symbol and the word. Example: CPHQ -jobs. There is no space between the function and the operator. 2. Not all symbols work on all websites. The symbols in this presentation all work on Google.

25. Boolean Searches EXERCISE 2 Findlists 1.Google search on previous search RN CPHQ. 2. Add to the search space +list after RN CPHQ. **The results will be those returns that have all of the terms. This is an easy way to find lists of contacts. Remember always copy paste and save lists as word documents.**

26. Boolean Searches EXERCISE 3 Find Resumes 1. Search Google on previous search RN CPHQ. 2. Add ~cv space before RN CPHQ **The results will be those things that are near (~) cv with RN CPHQ (Resumes and CVs) approximately 900 results.**

27. Boolean Searches EXERCISE 4 Refine Find Resume Google search on ~cv RN CPHQ 2. Add space -job to the end of the search and look at the number of responses. 3. Add space -jobs to the end and look at the number of results **These two functions remove many of the job sites. There will be about 600 results.**

28. Boolean Searches EXERCISE 4 Refine Find Resume 3. Add to the end space -sample 4. Add to the end space -you ** This will remove most sample resumes and since you is almost never used in a resume, it will remove results with “you can apply” and such. Now the results should be around 290. At this time look through the resumes and CVs and email and/or cold call qualified candidates.**

29. Boolean Searches EXERCISE 5 Field Searching Search using previous search: ~cv RN CPHQ -job -jobs -sample -you and add intitle: immediately before ~cv and search again. The result should be around 130 results most of which should be resumes or CVs. Other fields can be searched such as inurl:, domain:, and host:.

30. Boolean Searches EXERCISE6 Nesting Using the previous search add quotation marks immediately before and after “RN CPHQ” and Google search. The result should be about 30 links to CVs and resumes only with RN CPHQ. Now add (713|281|832) immediately after ~cv and Google search. Look at the results and only returns with one of the three numbers will be present.

31. Tricks of the Trade If you are having trouble finding a contact search using the title of the position followed by the word says in quotations: “Director of Pharmacy says” the result is documents where a person in this position was quoted and usually has company information just copy, paste and search as before. Use states to limit your search Texas|Florida|Louisiana

32. Tricks of the Trade Use area codes to limit searches to certain cities: 713|281|823. Remember to always copy and paste any lists or resumes you find into a document and save it. Websites often disappear.

33. Final Considerations Be creative in your approach to passive candidate recruitment. When recruiting on the internet if you find that you’re a receiving several ineffective sites with a common word then modify the search with a not function (-the word) as we did before to limit the search. A good start is -job -jobs -sample -you. Try searching several times in different areas to enhance your skill at passive candidate recruitment. Good Luck ! Finding your next passive candidate.

34. Advanced Internet Recruitment Linked in Myspace Facebook Twitter Association websites College alumni associations Oodle, Indeed, Simply Hired, and Job Fox

35. X-Ray Strings site:facebook.com ("nurse practitioner”) inurl:people site:linkedin.com (nurse practitioner) inurl:pub You can put any position or credentials in the search string (ACNP) (“Physical Therapist”) Etc… I have seen that Bing gives the best results.

36. Linkedin Using Linkedin for passive candidate recruitment is as simple as this four step process. A. Create a profile B. Join groups C. Search the group members for candidates D. Email the candidates directly* *This does not require a connection for most members

37. Linkedin Posting Jobs on Linked in is very simple. A. Join a group B. Click the Jobs Tab C. Post the job This is Free

38. My Space Jobs Posting Jobs on My Space, Facebook, and Twitter is also easy through Oodle. A. Create Profile s on each network B. Go to classifieds.myspace.com C. Post the job* *Oodle also allows you to Twitter and Facebook your job but of course you must have profiles on each of these sites. This is also Free

39. WebsiteOptimization A word on website optimization Your organic web address is the address of your company. The more links back to your web address there are out on the web; the more likely your site will show up on a search engine’s search and the higher it will be ranked in the returns. This means you should always include the web address when possible on job postings. Over time this will drive more traffic to you career site. This is also Free

40. Health Care Associations Many Health Care Associations have national job postings available for a low fee for extremely targeted searches. Health Care Associations almost always have state and local chapters and advertise officers Many State and local chapters will announce or post a position. Many Board Members emails are available and could be used as resources for candidates. Most Of This Is Free

41. School Alumni Associations Alumni Associations like to help both current and past students employment Many have job posting capability This is usually free

42. Credits Composed by: Wayne Wauters Senior Executive Recruiter The Methodist Hospital Houston, Texas