Companies often look for the best benchmarks. So, we decided to collect European largest implementations of Magento in one place. We hope that this will help you find the appropriate benchmarks and convince you of Magento's flexibility.

1. THE
BIGGEST
in Europe
STORES ON
MAGENTO

2. Companies often look for the best benchmarks. So, we decided to collect European largest implementations of Magento in
one place. We hope that this will help you find the appropriate benchmarks and convince you of Magento's flexibility.
We don’t want to create a competition with winners and losers; each of the featured entities pursues its own objectives.
All these implementations are excellent examples of what can be built based on Magento.
11

3. About our research
We examined 500 eShops from the Internet Retailer
2017 Europe 500 Report. It appeared that among the
biggest retailers in Europe, over 50 have their shops
built upon Magento. They appear in order of
appearance in the report.
Analysis
We analyzed the eShops using popular eCommerce
tools based on the following criteria:
Estimated Traffic
Average Visit Duration
Traffic Sources
Traffic by Countries
Web Server
Analytics
Javascript Framework
Mobile: RWD.
We used the following tools:
Similarweb
BuiltWith
Wappalyzer.
22

4. Why Magento?
Our clients often ask about an eCommerce platform that
fits their needs. We have tried many eCommerce
platforms - Magento is in most cases the best choice.
Why? We will try to summarize it below.
Popularity
According to AionHill.com, Magento is in top of the most
powerful eCommerce platforms. Alexa Top 1 million share:
Magento: 18% (It means there are 14,500 Magento stores
in the Alexa Top 1 million).
According to Magento there are over 250,000 merchants
worldwide using the Magento Commerce platform.
Business safety
It’s easy to change your service provider. Many
companies are able to help you with platform
maintenance and consultancy during implementation. It
gives you the possibility to develop your software
in-house or outsource to an external company and
update your system any time. Using frameworks allows
you to change your developers and continue the work.
33

5. Why Magento?
Magento is the most popular platform to migrate to
Magento is a flexible, feature-rich eCommerce solution
that helps you get the most from your online channel.
Rich feature list
Numerous ready to use modules to install. Intuitive
administration interface.
Scalability
Efficient tool for customization and sales growth used
by the most recognizable brands.by the most recognizab
4
ar platform to migrate to
-rich eCommerce solution
om your online channel.
ules to install. Intuitive
n and sales growth used
nds.

6. 5
Marta Oleszak
Online Store Manager, Solar
“Magento is a platform of unlimited expandability, providing a lot of
marketing opportunities. The new technology offered by Magento
2 will allow us to respond quickly to our customers' needs, such as
picking up orders in retail stores or integrating the e-store with our
Loyalty Program.”

7. 6
Osher Karnowsky
General Manager, Jomashop
We saw our online sales jump by more than 40 percent
year-over-year in 2015, largely on the strength of the Magento
platform.

8. Internet
Retailer
Rank
Company Link
Estima-
ted Traf-
fic
Average
Visits
Duration
Traffic Sources Traffic by Countries Web Server Analytics Framework Javasript
Mobile:
RWD
188 LC Waikiki Inc. http://www.lcwaikiki.com/ 14.33M 00:07:21
Direct 25.36%
Mail 2.67%
Referrals 11.51%
Social 4.31%
Organic search
34.27%
Paid search 20.13%
Display ads 1.75%
Turkey 82.49%
Russia 5.80%
Ukraine 2.04%
Bulgaria 1.09%
Georgia 0.84%
IIS 8
Google Analytics
Optimizely
AppDynamics
ScarabResearch
jQuery
Google Hosted Libraries
Google Hosted Web Font
Loader
html5shiv
Respond
Yes
189 Neo24.PL Sp.z.o.o https://www.neo24.pl/ 518.445K 00:02:43
Direct
Mail
Referrals
Social
Organic Search
Paid Search
Display Ads
Poland 93.66%
United Kingdom 1.11%
Ukraine 0.99%
Germany 0.77%
Belarus 0.51%
Home.pl
DNS
Google Analytics
VE Interactive
SALESmanago
Mouseflow
Hotjar
Trade doubler
Modernizr
Prototype
SweetAlert
Fancybox
jQuery 1.7.2
jQuery UI
Masked Input
Slick JS
Webpack
Enquire JS
Sizzle JS
Slick JS
yepnope
Yes
200 Halfords https://www.halfords.nl/ 172.342K 00:02:14
Direct 17.98%
Mail 1.99%
Referrals 8.02%
Social 0.06%
Organic Search
49.66%
Paid Search 21.87%
Display Ads 0.40%
Netherlands 92.35%
Belgium 4.19%
United Kingdom 0.80%
Switzerland 0.78%
Germany 0.60%
Nginx
Google Analytics UA
New Relic
Krux Digital
jQuery NoConflict
jQuery 1.11.1
jQuery Masonry
Modernizr
yepnope
Google Hosted Libraries
Google Hosted jQuery
Google Hosted Web Font
Loader
SizzleJS
Enquire JS
Prototype
Facebook SDK
Facebook for Websites
OWL Carousel
Yes

9. DOWNLOAD FULL REPORT

10. Vue.js Storefront
MORE
PWA storefront for your eCommerce,
possible to connect with your Magento
backend

11. CONTACT US
Divante
eCommerce Software House
Krzysztof Podeszwa
Business Consultant
kpodeszwa@divante.co
+48 733 355 596
Aleksander Uchto
Business Consultant
auchto@divante.co
+48 733 355 595
Mateusz Blum
Business Consultant
mblum@divante.co
+48 733 355 597
Artur Wala
New Business Developer
awala@divante.pl
+48 516 184 153