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progressive web apps - pwa as a game changer for e-commerce - meet magento india 2019

  1. 1. e Cha #MM19IN
  2. 2. Progressive Web Apps (PWA) as a Game Changer for eCommerce Tom Karwatka Vue Storefront / Divante e Cha #MM19IN
  3. 3. Hey eCommerce, what’s wrong with you? e Cha #MM19IN
  4. 4. Hey eCommerce, what’s wrong with you?
  5. 5. It takes, on average, 15.3 seconds to fully load a mobile page Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018. e Cha #MM19IN
  6. 6. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. 75% of mobile sites take longer than 10 seconds to load. e Cha #MM19IN
  7. 7. Mobile abandonment rates exceed 80% when customers are asked to input their credit card details. e Cha #MM19IN
  8. 8. Google Mobile First Index From the beginning of 2018, Google is changing its indexing to be mobile-first. e Cha #MM19IN
  9. 9. 30%+ of users have purchased a product they first discovered on Instagram. WeChat- 1 billion monthly users Instagram - 1 billion monthly users e Cha #MM19IN
  10. 10. We aren’t ready for mobile. Fine?! But we feel strong on desktop! e Cha #MM19IN
  11. 11. 40% of major eCommerce companies experience periods of website downtime during seasonal traffic peaks. 56% noted that their website experienced longer loading times during seasonal peaks e Cha #MM19IN
  12. 12. eCommerce demand has outgrown current tech-stacks e Cha #MM19IN
  13. 13. eCommerce demand has outgrown current tech-stacks e Cha #MM19IN
  14. 14. We need new tools! eCommerce demand has outgrown current tech-stacks e Cha #MM19IN
  15. 15. HEADLESS front-end is stand-alone software, which communicates with a back-end via an API bit.ly/headless-ebook e Cha #MM19IN
  16. 16. HEADLESS front-end is stand-alone software, which communicates with a back-end via an API DESIGN SYSTEMS a collection of reusable components, guided by clear standards, that can be put together e Cha #MM19IN
  17. 17. PROGRESSIVEHEADLESS front-end is stand-alone software, which communicates with a back-end via an API DESIGN SYSTEMS a collection of reusable components, guided by clear standards, that can be put together WEB APPS web applications that can appear to the user like traditional applications or native mobile applications e Cha #MM19IN
  18. 18. Mobile apps provide the finest user experience, but have some limitations USER ACQUISITION need to be downloaded COSTS expensive to build & maintain BUSINESS MODEL high commision lack of control over publishing USER EXPERIENCE different on every device e Cha #MM19IN
  19. 19. The new mobile standard Progressive Web Apps one app for all channels Multi platform Lighting fast Off-line ready Black Friday ready Google Microsoft Apple e Cha #MM19IN
  20. 20. Vue Storefront Mobile-first ecommerce frontend that allows you to build super fast eCommerce websites and apps, without changing the backend platform. Open Source Head-less approach Design Systems Time2Market < 60 days www.vuestorefront.io e Cha #MM19IN
  21. 21. Provide native app features Vue Storefront feels just like an app - it even has app-style interactions and navigation. Full screen Hiding the browser top URL bar and the bottom navigation menu Home screen Instant access from the home screen without opening the browser and typing a URL Push Notifications Push notifications with a one click opt-in directly from the PWA site. Offline mode Browsing with a weak or even lack of a network connection. e Cha #MM19IN
  22. 22. Anytime. On any device. Vue Storefront behaves the same on each device. Vue Storefront behaves the same on each device. It delivers a 100% responsive and smooth shopping experience, so it’s not necessary to develop apps for different web browsers and platforms. Vue Storefront works on: Android phones Desktop browsers (Edge, Chrome, Safari, Opera etc.) iOS phones and MacBooks Windows e Cha #MM19IN
  23. 23. Accelerate with PWA advantages By combining the best of the web and native apps, Vue Storefront gives significant business capabilities. Install directly Vue Storefront is much smaller than native apps, so it loads faster, works better over low- bandwidth networks and takes up less space on a user’s device. Up to date PWAs synchronize data in the background even when a user is not active. The app is always up- to-date with the latest version and content served instantly. Discoverable Vue Storefront is fully searchable and indexable, contrary to native apps. You can easily bookmark and share every page. Analytics You can track website users the mobile app way, for example: number of installs, active & offline users or even notification performance. Trusted by the World’s Top Brands e Cha #MM19IN
  24. 24. With eCommerce features Shopping - adding products to cart, stock synchronization, Cart Expiration, Multi-store, Products bundle and many more Ordering - Offline ordering (via in-browser queue), High speed with local caching, SSL for all online orders, Crossell, Upsell and more Checkout - built-in checkouts, external checkouts, creating an Account during the Checkout Process, checkout fallback option and more Payments - synchronization with major payment service providers like Google, PayPal and a few others Shipping - online Tax and Shipping Calculation, Multiple shipping addresses, free shipping functionality and more Open Source CMS and PIM Open Source Loyalty e Cha #MM19IN
  25. 25. The platform for future growth Visual Recognition Take advantage of the Clarifai.com API with a PWA to automatically tag, organize, and search visual content with its machine learning engine. Chatbot Use a PWA as a platform for chatbot development. It is much more reasonable to offer a full blown user experience via PWA than going into native solutions. Virtual Assistants Virtual Assistants (Alexa, Siri, Google Now, Cortana) usage grew 23.1% in 2017. This year, 60.5 million Americans will use them. It’s nearly 20% of the US population. One Touch checkout The expiration of Amazon’s US patent on one-click ordering (September 2017) allows companies to use express checkout functionality on their sites. You can extend the mobile-first experience by adding more channels. Voice Commerce Amazon Alexa and Google Home used with Vue Storefront & e Cha #MM19IN
  26. 26. Vue Storefront - The future-proof solution We react quite fast and embrace all opportunities that are open for eCommerce. Focus on frontend. Bringing frontend innovations at speed. Google made page speed a factor in mobile search ranking. January ‘18 February ‘18 March ‘18 April ‘18 July ‘18 Vue Storefront is much faster to interact with, as well as providing smoother scrolling and transitioning of pages. Microsoft brought PWA standard into Microsoft Edge and Windows 10. Vue Storefront is fully compatible with Progressive Web App standard, so it’s going to be available on any Windows device. Google began with Mobile-first indexing as a SEO ranking factor. Vue Storefront delivers an exceptional mobile UX which gives higher rankings position- even for desktop searchers. Apple announced PWA support on iOS and macOS devices. Vue Storefront works not only on Android phones and desktop browsers (IE, Chrome, Firefox, Opera) but on iOS phones and MacBooks too. Google Start marking non-HTTPS sites as ‘not secure’. Vue Storefront is served via HTTPS, ensuring that data is encrypted, has better performance & caching and is promoted as SEO ranking signal. e Cha #MM19IN
  27. 27. 1.2k+ developers in the Community (Slack) 6th most popular eCommerce Platform on GitHub 2nd most popular Magento repo on GitHub 30+ official Partners join the Community https://github.com/DivanteLtd/vue-storefront Projects live: India, Holland, Italy, Russia, Denmark, Poland, USA, Singapore, ... Workshops, Trainings, PoC, Time2Market <60 days e Cha #MM19IN
  28. 28. Market implementation in Singapore The Hour Glass, one of Asia’s luxury watch retail groups wanted to engage their customers, with a Nomos Watch series limited offer. With their products, content and styling, they developed a product site based on PWA Storefront. e Cha #MM19IN
  29. 29. Over 4000 GitHub Stars e Cha #MM19IN
  30. 30. Build The Vue Storefront Marketplace with us We’d like to leverage on the Vue Storefront popularity and make our commitment event stronger — providing the community with quality themes, modules and integrations for #PWA. We invite freelancers and companies to build: e Cha #MM19IN
  31. 31. SPEED Higher CR Sites that load in 5 seconds vs 19 seconds observed: ● 25% higher ad viewability ● 70% longer average sessions ● 35% lower bounce rates PAYMENTS Lower cart abandonment rate ● PayPal - 53% increase in mobile payments thanks to One Touch checkout. ● The expiration of Amazon’s US patent on one-click ordering allows companies to use express checkout functionality. TRAFFIC New Clients ● PWA is Mobile-First Index Ready - if a website has desktop content and mobile content, then Google will index mobile content first. ● 68% of Instagram followers engage regularly with brands e Cha #MM19IN
  32. 32. Try Vue Storefront for Mobile-First Commerce Tom Karwatka tkarwatka@divante.co e Cha #MM19IN
  33. 33. Sources 1. https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-shopping-ecosystem/ 2. ttps://www.forbes.com/sites/michelleevans1/2017/04/12/how-china-won-the-race-to-being-considered-a-mobile-first-comm erce-nation/#2c7e22a91b49 3. Mobile Payments Report 2018, Acapture by payvision 4. https://www.leadpages.net/blog/psychology-of-waiting/ 5. https://neilpatel.com/blog/4-easy-ways-to-generate-ecommerce-sales-from-instagram/ 6. https://trackmaven.com/blog/marketing-instagram-algorithm/ 7. https://sproutsocial.com/insights/instagram-stats/ 8. https://sproutsocial.com/insights/hashtags-for-instagram/ 9. https://www.clickz.com/how-ecommerce-brands-use-instagram-to-reach-their-goals/95996/ 10. https://medium.com/@distillerytech/digital-transformation-why-enterprises-need-progressive-web-apps-b37a9e223157 11. https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/ 12. http://www.retail-systems.com/rs/Retailer_Websites_Experiening_Downtimes.php 13. https://www.statuscake.com/websites-of-40-of-uk-e-commerce-firms-experience-downtime-during-seasonal-traffic-peaks/ 14. https://www.practicalecommerce.com/10-Surprising-Mistakes-on-Large-Ecommerce-Sites 15. https://www.decibelinsight.com/blog/how-load-speed-impacts-user-focus-time-analysis-of-83828-sessions e Cha #MM19IN