In Divante we think that Polish e-commerce market has grown up enough to be acknowledged outside of our country. As an industry we`ve got a lot of potential and just began our expansion outside our market. Check out some of the hottest Polish startups, leaders by category. Find out more about growth rates and get familiar with e-commerce tools from Poland.

1. Is Polish E-Commerce
Booming?

2. Where is Poland?

3. Poland – Facts and Figures
• 312 679 km² of total Area (Similar to New Mexico)
• Our GDP is USD 513,9 bln
• We are the biggest country in Central – Eastern
Europe.
• 2004 – Year we joined the European Union
• Our 7 neighbours are: Germany, Czech Republic,
Ukraine, Slovakia, Belarus, Lithuania and Kaliningrad
Oblast.
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4. We`ve got nice GDP Growth
Constant Growth of GDP (66% EU Median)
Source: http://tomnierajcuje.blogspot.com/2014/01/polski-pkb-na-przestrzeni-stulecia.html
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5. We fell in love with the Internet
a while ago
• 38.54 mln people out of which ~19 mln
people has internet access
• 70% uses internet everyday
• 70% uses connections weaker than 30mbps
• 95% of bussiness has internet access
• 73% of households has internet access
Source: World Bank, stat.gov.pl
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6. And we love e-commerce too!
• E-commerce in Poland is worth
$ 7.16 bln
• Growth in 2012: 24%
• Estimated growth until 2017:
10-20% y/y
Source: Internetstandard 2013,
http://www.internetretailer.com/2012/02/29/poland-leads-european-e-commercegrowth
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7. Mobile has just began here
• Avg. Mobile traffic is between
5 and 20% in e-shops
• Total amount of m-payments transactions
is only ~1000 / day in Poland
Source: http://www.biztok.pl/artykul/dane-z-biedronki-obnazaja-prawdeo-rynku-platnosci-mobilnych_a14739
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8. Our E-commerce market
is still not mature
• 79,42% of e-shops has less than 50.000
UU/monthly
• 47,77% of e-shops has less than 1.000
products
• 75,98% of e-shops has less than 330.000
USD revenue yearly
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Source: http://www.internetstandard.pl/promocje/pobierz-eCommerce2013pdf

9. And teams in e-shops
are rather small.
• 80,1% is less than 5 people
• 29,35% is team of 1 or 2
• 3,98% has more than 50 employees
http://www.internetstandard.pl/promocje/pobierz-eCommerce2013pdf
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10. We`ve got a lot of potential
to grow organically
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Only 30% of internet users is buying online
Only 15% of traffic is from mobile devices
Only 3.1% of total sales goes through internet
Only 1/3 residents has smartphones
Only 1/3 of internet users has broadband access
Only 57.9% of the population mark themselves as
regular internet users
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11. Polish global eCommerce players
Currently manages 75 sites in 17 countries on 3 continents.
Brands includes: Bankier.pl, Fashion Days, Ceneo, Citeam, PayU,
Tablica.pl.
MCI is a VC that invests in companies at early stage of growth and
expansion in the sectors of new technologies in Central Eastern Europe,
as well as Germany and Austria (DACH), Turkey and the countries of the
former Soviet Union (CIS). Portfolio includes: Answear.com, KupiVip.ru,
Invia, Intymna.pl, Frisco.pl, ABC Data. Growth
InPost - system of locker boxes used for collecting
and sending of parcels available near your flat 365/24/7.
Inpost became the two-times winner of the World Mail Awards.
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12. Polish global eCommerce players
FileTube searches for multimedia files, video files catalogues, online
games, mobile applications and free programmes. In just the first couple
of months of its operation, the website became the sixth in the USA in
terms of new users. Today after 7 years since the launch, FilesTube.com is
visited by than 109 million unique users from around the world monthly..
GOG.com - one of the foremost digital videogame distribution platforms
in the world. Implements an ultramodern business model, focusing
chiefly on American and Western European markets. The GOG.com
catalog comprises several hundred classic games from a variety of
international publishers.
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13. And some of our startups
are a must-watch
IVONA Software develops award-winning text-to-speech
technology for use in the voice user interfaces on mobile
devices, computers, communication systems and services.
Aquired by Amazon.
Smart UX Design Tools for designers.
Marketing & sales automation tool.
Estimote Beacons broadcast tiny radio signals. These
signals can be picked up by consumers' smartphones, at
which point the compatible app triggers different actions.
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14. And some of our startups
are a must-watch
Social media monitoring tool useful for brands & ecommerce.
Quartic is an acknowledged leader on the European ecommerce market offering comprehensive solutions in
the scope of intelligent systems of customization.
Fokus is a next-generation real-time analytics
platform, integrating all relevant data from
relevant systems.
High Value Prospecting and Lead Generation tool for B2B
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15. What e-commerce tools are popular
in Poland?
Comparison Engines:
• Ceneo.pl
• Nokaut.pl
• Okazje.info.pl
• Skąpiec.pl
• Google Shopping
Payments:
• PayU
• Przelewy24.pl
• PayPal
• PayByNet
• PayLane
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16. What e-commerce tools are popular
in Poland?
Affiliates:
• TradeDoubler
• Novem
• Afilo
• Netsales
• Zanox
• AdLeader
• System3
• WebePartners.pl
• Afiliant.com
• Salesmedia
• leadr.pl
eCommerce Platforms:
• Magento
• Prestashop
• Local SaaS Platforms
RTB:
• Sociomantic Labs
• AdPilot
• Criteo
• IgnitiomPme
• Quartic
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17. Industry leaders by category
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Marketplace - Allegro.pl, Tablica.pl
DIY / Garden – leroymerlin.pl, Praktiker.pl,
Fashion – answear.com, zalando.com
Food – tesco.pl , alma24.pl, frisco.pl, e-piotripawel.pl
Books and music – empik.com, merlin.pl
RTV/AGD – euro.com.pl , mediamarkt.pl, mediaexpert.pl, morele.net, neo24.pl
IT/Electronics – komputronik.pl
Baby and Toys – smyk.pl
Hobbies - toys4boys.pl , militaria.pl
Sport – gosport.pl, intersport.pl, decathlon.pl
Health – doz.pl,domzdrowia.pl
Games – gog.com, cdp.pl
Photo – e-fotojoker.pl
Automotive – oponeo.pl
Lingerie - intymna.pl
Travel - Travelplanet.pl, Tui.pl
Home – sklep.almi-decor.com, home-you.com, tchibo.pl
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18. Some of the big guys are
already here
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Amazon
Intersport
Decathlon
Leroy Merlin
Tesco
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Zalando
Tchibo
Westwing
eBay
BonPrix
• Limango
• Praktiker
• …
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19. About Divante
Full service E-Commerce
Agency
We`re from Wrocław.
Come & Visit our office!
It`s less than 4h drive from:
Prague, Warsaw and Berlin.
• Our blog: http://divanteltd.com/blog/
• Twitter: https://twitter.com/DivanteLTD
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20. Divante
Full service e-Commerce Agency
Magento / UX / eMarketing
http://divanteltd.com